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Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders. 

Companies Invest More in Social Media Marketing in 2014

Unspoken

Last year, Forbes contributor Jayson DeMers wrote a list of predictions for social media trends that would rule this year. One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media advertising is the wave of 2014.

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Analyzing more than 1 billion global company mentions, realtime monitoring app mention  found that 77% of company mentions were in fact neutral ( eMarketer ). What kind of messages are social network users posting about your brand?

84% Say Company Leaders on Social Media Provide A Competitive Edge

The Realtime Report

Does having a company leader on social media give that organization a competitive edge? recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. social media involvement should be limited to crisis situations.

Why Doesn’t Your Company Have a Social Media Voice Document?

SocialFish

Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. Featured Social, In Theory

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

Your Complete Social Media Checklist

Peg Fitzpatrick

Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Today I have Michael Patterson of Sprout Social sharing a guest article and social media checklist. Enjoy! .

Who “Owns” Social Media Data at Your Company?

Simply Measured

Ways to Make Social a Critical Part of Your Marketing Strategy Download. Email marketing, media buying, marcomm, social, content, performance marketing…Each team is working to drive the most value, and this can create a sense of competition. Breaking Down the Social Data Silo. Awesome Things That a Social API Enables Download. Social Data?

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How to Improve Your Internal Communications Using Social Media

Spin Sucks

Social media is already a part of your employees daily lives. The post How to Improve Your Internal Communications Using Social Media appeared first on Spin Sucks. You’d be missing a great opportunity if you neglected to incorporate it into your internal communications strategy. Here is why it's important.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

The Employee Advantage in Social Media

Spin Sucks

Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. These updates are sent with the right intentions—to raise awareness of company happenings while displaying a high level of employee support—but the execution is completely wrong. . This explains why companies that emphasize individuality on social media see a 47.2

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? You’ll find a community of other people working in that very same space participating in social media somewhere.

Five Social Media Automation Myths Busted

Spin Sucks

In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. By Sophia Solanki.

How Social Media Strengthens Companies [infographic]

Mindjumpers

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. As we see it, social media are technologies that change the way people can interact with each other. What To Include In a Social Media Policy.

The Dark Side Of Social Media

Firebelly

Fox 59 recently interviewed our CEO Duncan Alney about this incident and “the dark side of social media.” The post The Dark Side Of Social Media appeared first on Firebelly | Social Media Marketing & Management Company. Firebelly News Social Media” You can watch the story below. Video URL: [link] ].

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. 88% of B2B companies use content marketing. And now, the stats!

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Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can  undeniably  grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.

The Social Media Mob Needs to Go

Spin Sucks

By Gini Dietrich We live in a strange and unprecedented world: Rather than give people a scarlet letter  when they do something we don’t agree with, the social media mob comes after them and, in some cases, ruins their lives. The social media mob went nuts. It also has sparked an online conversation about the social media mob and how it should be stopped.

Don’t Make These 9 Social Media Marketing Mistakes

Pamorama

Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Follow her on Twitter at @pamdyer.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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Crisis Coverage: How Should Companies Handle Social Media?

Unspoken

Nearly every company will face some kind of crisis or unfavorable event. We hear about ways that companies handle bad situations all the time – mostly via social media. One of the most recent happenings that was discussed heavily on social media is the NASCAR Nationwide race and the awful crash that happened at the end of the race. Be proactive.

15 Fantastic Books on Social Media Marketing

Pamorama

Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1.  Fire up your brand via social media, Kindle ebooks, or podcasts using this guide from Tara Ross. You’re not alone. Ann Handley and C.C.

10 Examples of Social Media ROI [Infographic]

Pamorama

Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Enter social media. Social Media ROI: 10 Examples. Used Twitter as a social maître d’ to build releationships.

Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?

Social Media Citizens

Social media is maturing. As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers.

Ignite Social Media Turns 9 Years Old

Ignite Social Media

While all of these may be great, we find this one to be particularly noteworthy: 2007 Ignite Social Media becomes first Social Media Agency in the United States. As we look back on the past nine years, one thing becomes abundantly clear, social media has changed A LOT since we first opened our doors. July 2nd. What exactly happened on July 2nd?

Building Trust Behind a Company’s Social Media Account

Spin Sucks

We never really think about who is behind the social media accounts of our favorite companies. Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. These individuals are the social voice of the company geared to inform fans of their products, services, events, coupons, and other specials.

36 Sensational Social Media Stats and Facts

Webbiquity SMM

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Social is for customer service.

Social Media Updates: May

yMarketingMatters

After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. It’s awesome because live video removes the barriers between brand and customer, allowing you to put a face to the company and to speak directly and casually to them, whether you are offering thought leadership, or insights into your solutions.

Using Social Media To Promote Your Products & Services

Firebelly

Firebelly CEO Duncan Alney recently appeared on an episode of Living By Design to discuss how businesses can use social media to promote products and services with host Cathy Holloway Hill. Need help promoting your brand’s products and services on social media? Firebelly News Social Media Social Media MarketingVideo URL: https://youtu.be/vpff-9xJwEk

New Research Shows How Fast Companies Have to Be in Social Media

Convince & Convert

This is partially because when complaints ARE addressed, companies are doing a satisfactory job at answering them without delay. How Fast Do You Need to Answer Complaints in Social Media? In social media and beyond, haters’ expectations for a speedy response are quite different. Image via BigStockPhoto.com. But it’s not entirely true, at least not yet.

Lauren Johnson Joins Firebelly As A Social Media Manager

Firebelly

We’re excited to announce that Lauren Johnson has joined the Firebelly team as a social media manager. Favorite social network(s): Instagram, Facebook and Snapchat. Favorite celebrity to follow on social media: @sir_twitch_alot Dance will forever be a part of me. Firebelly News Social Media ManagementGet to know a little bit about her below!

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. 12 Steps to Social Media Marketing Success Research and know your audience.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.

We’re Hiring A Social Media Coordinator

Firebelly

We are currently seeking seeking to fill a full-time entry level social media coordinator position within our company. Create monthly content calendars of status updates and images for clients’ social media channels. Publish content to our clients’ social media channels. Manage interactions on our clients’ social media channels.

An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media traffic is on the rise.

Social Media Crisis Management -Infographic

Janet Fouts

At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started. Trying to smother a social media crisis is like gas on a fire. Monitor first, last and always.