Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 123

Social Media Sentiment Data Team 123

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 101

Social Media Team Social Media Management Report 101

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

Social Media 111

Social Media Strategy Exercises Retail 111

Forbes Social Media

MARCH 3, 2021

For years, companies of all sizes relied on social media platforms, cookies, and third-party databases to learn more about their customers and their preferences.

Loyalty 94

Loyalty Company Marketing Social Media 94

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Here’s exactly how to do it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. What is brand loyalty and why is it important? Provide stellar customer service.

Loyalty 87

Loyalty Brands How To Discount 87

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 125

Company B2B Loyalty Survey 125

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job.

Social Media 108

Social Media Loyalty Reputation Data 108

Visually SM

JANUARY 10, 2021

Spontaneous manifestations about a company draw attention. However, customer loyalty is stronger when someone supports a brand without incentives. People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well. Social media can help.

Company 130

Company Brands UGC Reputation 130

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales.

Social Media 179

Social Media Tips Hashtag UGC 179

Convince & Convert

MAY 1, 2013

She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Lady Gaga didn’t become the success she is today based solely on her talent.

Loyalty 159

Loyalty Communities Social Networking Social Media 159

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. B2B companies are especially guilty of this — but they don’t have to be. But if it’s done in a vacuum, you’ll be missing out on what makes social media truly special and successful.

Engagement 157

Engagement Social Media How To Hubspot 157

Ignite Social Media

APRIL 23, 2019

Loyalty & Advocacy Content for the Customer Journey. As people rely heavily on their networks and word of mouth to choose products, cultivating these advocates is very important for brands looking to increase sales with their social media content. Ready to read more? Check out our full Content for the Customer Journey eBook.

Loyalty 86

Loyalty UGC Content Review 86

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. It’s a tool for customer service and nurturing loyalty. Think about it: Every team in your company is full of experts. The benefits of cross-team collaboration.

Collaboration 120

Collaboration Social Media Team Sentiment 120

Social Media Today

MARCH 28, 2019

It's no longer enough to broadcast marketing messages on social media - instead, companies need to engage with their prospects in order to gain their loyalty.

Social Media 168

Social Media Loyalty Marketing Engagement 168

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Hootsuite

MAY 20, 2021

More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. More than two-thirds of companies now compete primarily based on customer experience—up from 36% in 2010—according to Gartner. Download now.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 70

B2B Social Media Strategy Reputation 70

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later.

Social Media 75

Social Media Banking Brands Sentiment 75

Josh S Peters

DECEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

Loyalty 113

Loyalty Campaign Social Media Groups 113

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Social Media 142

Social Media Meme HootSuite Influencer 142

The Realtime Report

JANUARY 13, 2021

7 Social Media Strategies for Law Firms. Running a successful law firm requires the ability to deliver results while garnering loyalty from existing clients, referrals, and recommendations. Before you can begin putting social media to work for you, it is essential to define the target audience and clientele you intend to reach.

Social Media 91

Social Media Strategy Loyalty Reputation 91

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. Let’s check out the companies leveraging UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Ignite Social Media

MAY 6, 2019

The loyalty phase of the customer journey keeps your best customers coming back for more. Paid social media is one way to give attention to this most-deserving audience to maintain what has become an important business relationship. Like re-targeting audiences, loyalty audiences require some special care.

Loyalty 86

Loyalty Construction Conversation Data 86

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. But you can amplify your efforts by linking social media with another powerful channel: email marketing.

Campaign 150

Campaign Social Media UGC Marketing 150

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

Social Media 117

Social Media Brands Marketing Meme 117

Your Escape From 9 to 5

JULY 1, 2022

Social media is just such a trend. In fact, social media is more than a trend as it is here to stay. But because social media has grown so fast, most marketers have been forced to learn how to use it “on the job.” In this post, learn how to develop a social media strategy that pays.

Social Media 75

Social Media Strategy Marketing Loyalty 75

Keyhole.co

JANUARY 24, 2024

So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. Analysis of Wendy’s social media accounts Wendy’s has a strong online following across most social media platforms, thanks to its sassy, all-hands-on-deck approach. million Facebook: 8.4

Social Media 52

Social Media Engagement Strategy Meme 52

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. LinkedIn: 4.2 million TikTok: 2.5

Curation 52

Curation Social Media Strategy Content 52

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Collaboration 93

Collaboration Social Media Project Reputation 93

Twist Image

JUNE 14, 2012

When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? Buying loyalty.

Loyalty 106

Loyalty Apple Mobile Conference 106

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. This isn’t to say I don’t do any top-of-the-funnel marketing.

Company 82

Company Marketing Loyalty Metrics 82

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52