The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Suresh Vittal's January 2009 report, Forrester Wave: Listening Platforms also covered seven companies, two of which two were not in the 2006 report: Radian6 Acquired by Salesforce.com this week, but you knew that. So, out of 13 companies ever featured in a Forrester Wave in this space, four are specialist firms that are still independent. CompaniesBack-channel emails are a wonderful thing. MORE >>

Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Why should you opt for viral content marketing? Want to find out more about viral content marketing. Companies’ Use of Content Marketing Is On the Rise [infographic]. 64 Inspiring Facebook Marketing Techniques [infographic]. Social Media content sharing Pro Blogger Roi for companies Viral conntent Viral marketing Voltire Digital MORE >>

And finally, I’ve worked in senior level marketing roles at two “socially” focused companies over the last three years – Mzinga for a majority of that time – and now Powered. Clients of Mzinga included ABC.com, Disney, John Deere, Cisco and Ford Motor Company. Otherwise, here are the five reasons your company’s web site sucks:  You spend WAY too much time talking about yourself. An example of a company that’s good at NOT talking about itself all the time is Zappos.com. ll bet you $100 that you talk too much about your company and why you’re great on your blog. MORE >>

When organizations begin to standardize marketing measurements across their sales channels, business units and media, the closer they will come to the more complex process of tracking corporate Brand Equity, Market Share, Marketing ROI, and Product and Customer Profitability. Here are 9 metrics every marketing organization should be measuring MORE >>

He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.&#. Following are the four reasons you’re not a media company (yet) and Adam’s recommendations for solving these issues. We’ve also talked quite a bit here and at Jayme Soulati’s blog about how important it is that communication professionals learn some marketing skills. Do it. MORE >>