Companies Invest More in Social Media Marketing in 2014
NOVEMBER 4, 2014
One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey. Ideas for Home-Run Social Media Marketing.
Discover Marketing Technology Used by Leading Companies
AUGUST 30, 2016
Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? As someone who strives to keep up-to-date with the latest marketing tools, I was curious to see what was the most popular for Support, Sales, and Marketing.
How Internal Storytelling Impacts Company Culture
Convince & Convert
AUGUST 24, 2015
The stories employees and executives tell internally are the most human leading indicators of organizational health and marketplace effectiveness—more so than the marketing stories we tell externally. Before companies focus on customers and external marketing, they need to focus on employees, values, and internal stories—all the things that make up a strong internal culture.
77% Of Company Mentions On Social Media Are Neutral
The Realtime Report
JUNE 25, 2014
Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Analyzing more than 1 billion global company mentions, realtime monitoring app mention found that 77% of company mentions were in fact neutral ( eMarketer ). Nearly one in five (18%) of mentions were positive, and a mere 6% were negative.
“Digitally Mature” Companies Make More Money
The Realtime Report
NOVEMBER 8, 2012
How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions: 1. The chart below shows how the companies studied fall along the two dimensions.
Why Most Companies Can’t Yet Handle Great Marketing Technology
Convince & Convert
MARCH 29, 2016
spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. Marketing Cloud (@AdobeMktgCloud) March 22, 2016. ” Now, the world of marketing and business has collectively agreed to call them elements of “superior customer experience.” ” So this is the state of modern marketing. Drive thrus.
Why Doesn’t Your Company Have a Social Media Voice Document?
OCTOBER 27, 2014
Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. Facebook : Tag all relevant company mentions.
50 Tips to Make Your Company’s Blog Rock
AUGUST 20, 2012
This blog post idea was shamelessly stolen from Jeff Bullas and “ 30 Tips To Make Your Company’s Blog Rock.” 50 Tips to Make Your Company’s Blog Rock. Write articles for the different types of customers that are relevant for each of your vertical markets. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas.
How Companies Are Dedicating Their Budgets to Social Media [Infographic]
JULY 20, 2011
Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. With the new budgets, they more or less define the structure of marketing in the coming year. With them, the businesses are also spending more time, money and resources on non-traditional marketing media than ever before.
10 Great Posts about #LinkedIn Company Pages
MARCH 24, 2013
If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. As a B2B marketer having a polished company page can make you stand out from the rest of the companies you’re up against, it also gives your customers a place to engage with your brand. Create a LinkedIn Company Page.
Four Reasons You’re Not a Media Company
JUNE 20, 2011
He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.. You shouldn’t be marketing on the web if you don’t have conversion goals. Come on, people!
10 Social Lessons for B2B Companies
JULY 20, 2016
Here are ten social lessons for forward-thinking B2B companies. 1. 2016 Social Marketing Planning Guide Download. Every company and audience is unique. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company. You want to make sure you’re using your time to make the greatest impact for your company. . 5.
Where Does an Ultra Cool Content Marketer Go for Work?
AUGUST 25, 2016
As a content marketer in 2016, the world is your oyster. Companies have started to realize that they’re not only selling a product, they’re selling a story. Amanda Wilks looks at types of jobs available for content marketers. The post Where Does an Ultra Cool Content Marketer Go for Work? appeared first on Spin Sucks.
Firebelly Begins Work With Cornerstone Bread Company
DECEMBER 31, 2015
We’re excited to announce that we have recently started working with Cornerstone Bread Company. Cornerstone Bread Company makes every item from scratch—using nothing less than high-quality, all-natural ingredients shaped by hand. To learn more about Cornerstone Bread Company, visit their website. Firebelly News
Companies’ Use of Content Marketing Is On the Rise [infographic]
JUNE 27, 2011
Tweet More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Here, social media naturally plays a great role and this means that the budgets allocated to content marketing are growing. What is also interesting to accentuate from the infographic, is how social media constitutes the most popular content marketing tactic.
LinkedIn Changes for Your Company Page
PWB Marketing Blog
MARCH 26, 2014
I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Certainly these options would be helpful to marketers but likely have an associated cost as well. The biggest challenge is that a Company is limited to having 10 Showcase pages.
Building Trust Behind a Company’s Social Media Account
MAY 23, 2012
We never really think about who is behind the social media accounts of our favorite companies. Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. This task is usually taken on by someone in the marketing department or a person whose sole position is dedicated to Facebook , Twitter , Google +, LinkedIn , and more.
5 Things Companies Do That Ruin Storytelling Success
Convince & Convert
NOVEMBER 9, 2015
Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Too many companies have bought into a myth that great stories should make them look like “superhumans.” And if vulnerability is relevant and makes a company more transparent and honest, do it.
From Conversation Company to Optimization Organization
APRIL 28, 2012
A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. We just used to call it dialogs in dialog marketing or interactions. As Brian Solis rightfully said in a recent interview , marketers and executives have been very fast in their efforts to put social in silos.
Five Tools for Managing Your Company’s Social Media Profiles
SEPTEMBER 14, 2016
The post Five Tools for Managing Your Company’s Social Media Profiles appeared first on Spin Sucks. Related Stories Twelve Productivity Tools for the Digital Marketing Pro Top Seven Chrome Extensions for Social Media Marketers The Downside of Social Media: The Comparison Dragon. Social Media Tools buffer cyfe Hootsuite managing social media profiles sendible social media dashboard social media marketing social media presence social media toolbox social media tools sprout social support for brand monitoring sync your social media accounts tracking social media
Bad Grammar Can Affect Your Brand, Your Career, Your Company
SEPTEMBER 11, 2012
There was an article in the Australian Herald-Sun last week about how poor spelling and grammar can negatively affect your career, company, and personal brand. According to the Herald-Sun article, Public Relations Institute of Australia’s marketing director Kate Johns says many university graduates have a fundamental lack of understanding basic grammar principles.
Best Days And Times To Post To Your LinkedIn Company Page
AUGUST 10, 2015
It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? Best Days And Times To Post To Your LinkedIn Company Page. We’ve found similar results on Firebelly’s LinkedIn Company Page , as well as the pages we’ve managed for brands. Does your company or its employees need help with LinkedIn? Midweek is best.
The Importance of Music In Marketing Campaigns
JULY 20, 2016
Music in marketing has the power to move an audience in ways other mediums can’t. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks. Related Stories Experiential Marketing Needs to Get Social How to Stay on Top of Online Marketing While Traveling A New Brand: Seven Things to Consider Now. Eddie Newquist has more.
Why and How You Should Analyze Email Marketing Auto-Replies
JULY 5, 2016
Matt Benati argues that mining your email marketing auto-replies is one of the simplest, most effective strategies with the biggest bang for your buck. The post Why and How You Should Analyze Email Marketing Auto-Replies appeared first on Spin Sucks. Comments Comments Related Stories Does Account Based Marketing Live Up to the Hype?
Is The Chief Marketing Officer A Company's Weakest Link?
FEBRUARY 16, 2017
Marketing has become a much more important corporate function. billion in investment from US companies in the third quarter of 2016. We are seeing many new competitive forces at play in the marketing services space - this includes the largest accounting and consulting firms, publishers offering services that are typically done in-house or by an agency, platforms selling marketing services and more. There is more consolidation, as the major marketing and communications holding companies continue both their acquisition and investment to growth strategies.
How Social Media Strengthens Companies [infographic]
FEBRUARY 9, 2011
Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. Similar Posts: Social Media Marketing Policies and Education: The Employee Perspective. As we see it, social media are technologies that change the way people can interact with each other.
Analyze Page Performance With the New LinkedIn Company Pages Report
AUGUST 31, 2016
As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. The report enables you to benchmark your LinkedIn® marketing efforts with a big picture look into content performance. Closer Look at LinkedIn® Analytics.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
Ways to Make Social a Critical Part of Your Marketing Strategy Download. Email marketing, media buying, marcomm, social, content, performance marketing…Each team is working to drive the most value, and this can create a sense of competition. talk to countless marketing teams on a daily basis, and I’ve seen a few different structures. I love the game Clue.
How Top Companies Use GIFs on Twitter
Convince & Convert
MARCH 10, 2016
With users and companies alike dropping in to celebrate with their best GIFs, who stood out? Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy. Companies can take a page from their playbook—literally. Ain’t no party like a Twitter GIF Party! After hours?
What The Fastest Growing Companies Have In Common [Infographic]
Social Selling Masters
JUNE 13, 2016
What defines a fast growing company? It all depends on the type of company you have. Right now, the companies that grow the fastest and quicker than their peers use a winning combination of technological investment and talent. These trailblazing companies utilized a simple three-fold strategy to promote growth. Are you a trailblazer or a laggard? Cloud computing.
Leading Companies for Customer Service, On and Off Social
Buzz Marketing for Technology
SEPTEMBER 17, 2015
Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale. Focus on the core program and get that right before scaling to social media.
8 Google Analytics Tricks For Marketers
The Realtime Report
FEBRUARY 4, 2017
8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them. While most digital marketing advisors place high value on traffic, what really matters are conversions.
Crisis Coverage: How Should Companies Handle Social Media?
MARCH 19, 2013
Nearly every company will face some kind of crisis or unfavorable event. We hear about ways that companies handle bad situations all the time – mostly via social media. Other companies can certainly take a lesson from the negative attention that NASCAR has garnered from this incident. Companies should train their social media staff to respond quickly to a crisis.
The Next Economy Company
JULY 22, 2016
It will still require companies, work (of people - not just robots), jobs and, most importantly, imagination, inspiration, innovation, education, networking and execution. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. There have been so many changes in business because of technology. It is only becoming.
9 Productivity Tools I Use to Run My Company
Convince & Convert
MARCH 31, 2015
And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Teamwork Like Basecamp, but better (for us).
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Being an inquisitive marketer I had to check it out for myself. But I’m a marketer. Social Media
How can using social media as an employee help my company?
DECEMBER 14, 2011
You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Make your company look good. Your company has the best and brightest in the industry right? Why hide your lights under a bushel?
#SproutChat Recap: Company Culture Content
JANUARY 27, 2017
More and more brands are incorporating company culture into their social strategies. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy. Humanize Your Brand. SproutChat. K4BdAA7w9k.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
How (and Why) to Map Your Company’s Digital Landscape
MARCH 30, 2012
With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Which voices are most influential in your market space. Identify the key influencers in your market. But “use” and “success” are two different things.