Trending Sources

Companies Invest More in Social Media Marketing in 2014

Unspoken

One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey. Ideas for Home-Run Social Media Marketing.

How Internal Storytelling Impacts Company Culture

Convince & Convert

The stories employees and executives tell internally are the most human leading indicators of organizational health and marketplace effectiveness—more so than the marketing stories we tell externally. Before companies focus on customers and external marketing, they need to focus on employees, values, and internal stories—all the things that make up a strong internal culture.

Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. Marketing Cloud (@AdobeMktgCloud) March 22, 2016. ” Now, the world of marketing and business has collectively agreed to call them elements of “superior customer experience.” ” So this is the state of modern marketing. Drive thrus.

6 Accidental Ways Companies Kill Innovation

Convince & Convert

Companies pursue innovation with the best of intentions. The company wants to evolve; the company needs to evolve. But, well, then the company starts acting like a company again. The company returns to its status quo. I’ve seen this happen over and over, at companies I’ve worked for and companies I’ve worked with. Image via BigStockPhoto.com.

The Problem with Marketing Automation

Spin Sucks

Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. By Michael Shearer. They are: “You’ll love it”  . It Does Everything.

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Analyzing more than 1 billion global company mentions, realtime monitoring app mention  found that 77% of company mentions were in fact neutral ( eMarketer ). Nearly one in five (18%) of mentions were positive, and a mere 6% were negative.

“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one:  according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions:  1. The chart below shows how the companies studied fall along the two dimensions.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders. 

From Conversation Company to Optimization Organization

Conversionation

A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. We just used to call it dialogs in dialog marketing or interactions. As Brian Solis rightfully said in a recent interview , marketers and executives have been very fast in their efforts to put social in silos.

Companies’ Use of Content Marketing Is On the Rise [infographic]

Mindjumpers

Tweet More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Here, social media naturally plays a great role and this means that the budgets allocated to content marketing are growing. What is also interesting to accentuate from the infographic, is how social media constitutes the most popular content marketing tactic.

10 Great Posts about #LinkedIn Company Pages

Koka Sexton

If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. As a B2B marketer having a polished company page can make you stand out from the rest of the companies you’re up against, it also gives your customers a place to engage with your brand. Create a  LinkedIn Company Page.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Being an inquisitive marketer I had to check it out for myself. But I’m a marketer. Social Media

How Companies Are Dedicating Their Budgets to Social Media [Infographic]

Mindjumpers

Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. With the new budgets, they more or less define the structure of marketing in the coming year. With them, the businesses are also spending more time, money and resources on non-traditional marketing media than ever before.

LinkedIn Changes for Your Company Page

PWB Marketing Blog

I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Certainly these options would be helpful to marketers but likely have an associated cost as well. The biggest challenge is that a Company is limited to having 10 Showcase pages.

50 Tips to Make Your Company’s Blog Rock

Spin Sucks

This blog post idea was shamelessly stolen from  Jeff Bullas  and “ 30 Tips To Make Your Company’s Blog Rock.” 50 Tips to Make Your Company’s Blog Rock. Write articles for the  different types of customers  that are relevant for each of  your  vertical markets. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas.

Why Doesn’t Your Company Have a Social Media Voice Document?

SocialFish

Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. Facebook : Tag all relevant company mentions.

Four Reasons You’re Not a Media Company

Spin Sucks

He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.&#. You shouldn’t be marketing on the web if you don’t have conversion goals. Come on, people!

How Top Companies Use GIFs on Twitter

Convince & Convert

With users and companies alike dropping in to celebrate with their best GIFs, who stood out? Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy. Companies can take a page from their playbook—literally. Ain’t no party like a Twitter GIF Party! After hours?

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Too many companies have bought into a myth that great stories should make them look like “superhumans.” And if vulnerability is relevant and makes a company more transparent and honest, do it.

Best Days And Times To Post To Your LinkedIn Company Page

Firebelly

It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? Best Days And Times To Post To Your LinkedIn Company Page. We’ve found similar results on  Firebelly’s LinkedIn Company Page , as well as the pages we’ve managed for brands. Does your company or its employees need help with LinkedIn? Midweek is best.

Bad Grammar Can Affect Your Brand, Your Career, Your Company

Firebelly

There was an article in the Australian Herald-Sun last week about how poor spelling and grammar can negatively affect your career, company, and personal brand. According to the Herald-Sun article, Public Relations Institute of Australia’s marketing director Kate Johns says many university graduates have a fundamental lack of understanding basic grammar principles.

Firebelly Begins Work With Cornerstone Bread Company

Firebelly

We’re excited to announce that we have recently started working with Cornerstone Bread Company. Cornerstone Bread Company makes every item from scratch—using nothing less than high-quality, all-natural ingredients shaped by hand. To learn more about Cornerstone Bread Company, visit their website. Firebelly News

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

B2B 138

Building Trust Behind a Company’s Social Media Account

Spin Sucks

We never really think about who is behind the social media accounts of our favorite companies. Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. This task is usually taken on by someone in the marketing department or a person whose sole position is dedicated to Facebook , Twitter , Google +, LinkedIn , and more.

9 Productivity Tools I Use to Run My Company

Convince & Convert

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Teamwork Like Basecamp, but better (for us).

The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. For more insights into how leading companies are leveraging data and technology to engage customers, download the whitepaper The Engagement Stack. Image via Unsplash.

How Social Media Strengthens Companies [infographic]

Mindjumpers

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. Similar Posts: Social Media Marketing Policies and Education: The Employee Perspective. As we see it, social media are technologies that change the way people can interact with each other.

How to Build a Dazzling LinkedIn Company Page

Harp Interactive

Tens of millions of professionals are following more than a million companies on LinkedIn. Having a fully optimized and professional LinkedIn company page will showcase your business in the most professional light to job seekers, employees, potential customers, purchasing managers, current clients, and interested observers. LinkedIn Company Page is your brands interface to the professional social world and presents an opportunity to engage, grow and reveal the human side of your company…all while providing a peek at the individuals behind your brand and products.

How to Build a Dazzling LinkedIn Company Page

Harp Interactive

Tens of millions of professionals are following more than a million companies on LinkedIn. Having a fully optimized and professional LinkedIn company page will showcase your business in the most professional light to job seekers, employees, potential customers, purchasing managers, current clients, and interested observers. LinkedIn Company Page is your brands interface to the professional social world and presents an opportunity to engage, grow and reveal the human side of your company…all while providing a peek at the individuals behind your brand and products.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale. Focus on the core program and get that right before scaling to social media.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. visit to Nescafé’s new Tumblr highlights why the company made the move. The Tumblr page contains content that you would expect to see on a company’s website, from facts about Nescafé to how the company sources its coffee. The difference?

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Make your company look good. Your company has the best and brightest in the industry right? Why hide your lights under a bushel?

Why Marketers Should ???? Emoji Speak

Spin Sucks

Sarah Clark shares some tips for incorporating emojis into your company’s marketing strategy. The post Why Marketers Should The corporate world needs to keep pace with the changing communication trends. Emojis are big part of today's communications.

Tips 79

Branding Your Company LinkedIn Page

The Social Media Incubator

One of the things you want to make sure you do right with a company page, is the branding and voice of your page. When professionals visit your company LinkedIn page, you want them to know exactly what your company is about within the first minute of looking at your page. Make sure you utilize the LinkedIn company page banner. Let people know who you are.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Marketing Pilgrim ).

Crisis Coverage: How Should Companies Handle Social Media?

Unspoken

Nearly every company will face some kind of crisis or unfavorable event. We hear about ways that companies handle bad situations all the time – mostly via social media. Other companies can certainly take a lesson from the negative attention that NASCAR has garnered from this incident. Companies should train their social media staff to respond quickly to a crisis.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 500 firms. ( V3 Integrated Marketing ).

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. This was about 1-2 years before main street marketing and every guru was pitching local marketing. That is the #1 way to build a local business FYI: Parasite marketing. Investing.

SEO 45

Twists, Turns, and Tweets Amidst Twitter Company Chaos

Spin Sucks

Within days of Costollo leaving the company, the 140-characters shackles were also off direct messages. On the other hand, if a company has 50,000 followers, but are not engaged (or worse, spam bots), that adds up to a lump of cyber coal. Brooks recommends that companies show their personality, but act as if “you’re on a second or third date.” In other words, “Show your best self.

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital.

Most Employees Have No Idea if Their Company Has a Social Media Policy

Conversionation

A company is a legal entity. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. The people in the company operate within a market environment. A [.]. Social media marketingIt does not produce anything. It does not communicate, and it has no activities. That’s obvious, right?

56.92 μs: 549.0 ns, 24.88 μs, 134.0 ns 254.4 ms: 230.6 μs, 4.498 ms, 248.0 ms