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| Page 1 of 13 | Previous | Next | PAUL GILLIN OCTOBER 10, 2012  What Makes a Good B2B Online Video I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? B2B videowould add Cisco to that list. Keep it brief. | PWB MARKETING BLOG AUGUST 24, 2011  Five Awesome B2B Social Media Statistics Do you think social media isn’t for B2B organizations? It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. I’m an industrial B2B manufacturer. | | | | | |
| PWB MARKETING BLOG SEPTEMBER 14, 2011  12 Tweetable Statistics Prove B2B Social Media ROCKS Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Dispel the myth that social media isn’t for B2B and tweet the truth. | PWB MARKETING BLOG SEPTEMBER 7, 2011  Three Stats Prove B2B Social Media Set To Explode [Charts] Consumers are interacting with each other and with companies on social media. B2B organizations are getting leads and generating demand using social media. We rounded up three stats that prove B2B social media is not only here, it’s set to explode. Fact 1: B2B Companies Are Using Social Media. Fact 2: B2B Companies Continue to Spend More on Social. | PWB MARKETING BLOG NOVEMBER 8, 2011  Five FREE B2B Social Media White Papers This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook. | PWB MARKETING BLOG OCTOBER 18, 2011 10 Facebook Tips Every B2B Marketer Should Know Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. What do the best B2B Facebook pages have in common? B2B Internet Marketing B2B Social Media Facebook Industrial MediaIf not, don’t be discouraged. All you might be missing is just a simple fix. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Post on Facebook three to five times a week. Don’t feel overwhelmed! | | | | | | | |
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PWB MARKETING BLOG | FRIDAY, SEPTEMBER 9, 2011  22 Effective SEO Tips to Optimize Your B2B Website
Do you ever wonder why your B2B website isn’t getting more traffic? The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. Now that’s quick! MORE >> -
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 21, 2011  5 Simple SEO Tips To Optimize B2B Video
Create a Company YouTube Page. YouTube videos in particular show well in Google because Google owns the company. While there are many video sharing sites, YouTube is by far the most popular, even for B2B. B2B companies like Kinaxis and Corning are doing a great job creating videos and promoting them online. Kinaxis has won awards for their videos , breathing new life into a staid industrial company. To really make your YouTube page stand out, go into the account settings and customize the page to match your company’s brand. This does two things. MORE >> -
PAUL GILLIN | THURSDAY, MAY 27, 2010 The Power of B2B Communities
Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting? Spiceworks does a very good job of managing B2B communities. Spiceworks is a technology company that acts like a media company. Essential Utility Spiceworks represents the best of what B2B communities can accomplish. Spiceworks staffers have a vested interest in optimizing member engagement because the company profits from it. MORE >> -
PWB MARKETING BLOG | MONDAY, MAY 14, 2012  Social Media: The New Company Newsletter? [Infographic]
The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight. In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company. Is social media the new “ company newsletter”? MORE >> -
PWB MARKETING BLOG | MONDAY, MAY 14, 2012  Social Media: The New Company Newsletter? [Infographic]
The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight. In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company. Is social media the new “ company newsletter”? MORE >> -
- Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard THE REALTIME REPORT | FRIDAY, AUGUST 17, 2012
- Why Your B2B Social Media is Failing (And What to Do About It) PWB MARKETING BLOG | THURSDAY, OCTOBER 13, 2011
- New Data Shows: Social Media Is Getting Results for B2B INBLURBS | TUESDAY, APRIL 24, 2012
- B2B Social Media: How to Leverage Your LinkedIn Profile FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 11, 2010
- Destroying the 7 Myths of B2B Social Media CONVINCE & CONVERT | THURSDAY, OCTOBER 28, 2010
- Facebook Can Work for B2B Marketers, But You Gotta Know the Rules PAUL GILLIN | THURSDAY, AUGUST 4, 2011
- B2B Marketing Social Networks for more Business Leads INBLURBS | FRIDAY, JUNE 1, 2012
- B2B Decision Makers are Increasingly Researching in Social Media INBLURBS | WEDNESDAY, JANUARY 25, 2012
- Generating B2B Leads on Facebook KOKA SEXTON | WEDNESDAY, NOVEMBER 28, 2012
- Three Dangerous B2B Social Media Mistakes PWB MARKETING BLOG | MONDAY, SEPTEMBER 12, 2011
- How B2B and B2C Marketing Are Different PAUL GILLIN | THURSDAY, JANUARY 20, 2011
- Fireproof List Building Tactics in B2B Marketing SOCIAL EMAIL MARKETING | MONDAY, SEPTEMBER 10, 2012
- Four Ways to Optimize Content for B2B Search SPIN SUCKS | MONDAY, MARCH 26, 2012
- Content Development for B2B Companies SPIN SUCKS | THURSDAY, JULY 7, 2011
- How to Grow Your B2B Facebook Community WAXING UNLYRICAL | TUESDAY, FEBRUARY 5, 2013
- 11 Twitter Tips for Building Business Relationships PWB MARKETING BLOG | THURSDAY, SEPTEMBER 29, 2011
- B2B Blogging Gets Publishing Discipline PAUL GILLIN | THURSDAY, MARCH 24, 2011
- Five Ways to Build Trust with B2B Customers SPIN SUCKS | TUESDAY, AUGUST 9, 2011
- Content, Stories and the Blurring of B2B and B2C Marketing CONVERSIONATION | TUESDAY, JULY 26, 2011
- Secret to a Killer B2B Social Media Program PWB MARKETING BLOG | FRIDAY, SEPTEMBER 23, 2011
- Winning With Customers – B2B Playbook Review FIFTH GEAR ANALYTICS | MONDAY, AUGUST 16, 2010
- Two B2B Social Marketing Initiatives Worth Checking PAUL GILLIN | WEDNESDAY, JUNE 29, 2011
- Study: Most Effective B2B Social Media Tactics are IT ‘Lite’ SOCIAL MEDIA MARKETING | MONDAY, MARCH 1, 2010
- How B2B Marketers can Embrace Social Media INBLURBS | THURSDAY, DECEMBER 22, 2011
- 10+ Ways To Use B2B Social Media In Your Business PWB MARKETING BLOG | TUESDAY, OCTOBER 25, 2011
- Why Social Media Matters for B2B Vendors WEBBIQUITY SMM | MONDAY, MARCH 28, 2011
- Why B2B should use Inbound Marketing to master Social Media a measureable way INBLURBS | FRIDAY, NOVEMBER 11, 2011
- How to reach B2B Executives? Get mobile! INBLURBS | WEDNESDAY, MAY 30, 2012
- B2B Social Media Landscape Appears to Be Wide Open FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 15, 2010
- B2B Social Media On The Rise [Infographic] PWB MARKETING BLOG | SUNDAY, NOVEMBER 13, 2011
- Seven Habits of Highly Effective B2B Websites PWB MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
- 5 Ways B2B Can Learn from B2C Marketers BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 21, 2012
- Is Blogging Dead or Are Companies Not Trying Hard Enough? SPIN SUCKS | WEDNESDAY, APRIL 25, 2012
- 9 Indispensable B2B Social Media White Papers SOCIALMEDIAB2B.COM | TUESDAY, NOVEMBER 2, 2010
- How B2B Marketers Can do Social Media Lead Generation the Smart Way INBLURBS | FRIDAY, MARCH 23, 2012
- Six Surprising B2B Content Marketing Ideas PWB MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011
- Newsjacking: What Is It and Why Should I Care PWB MARKETING BLOG | FRIDAY, JUNE 8, 2012
- Cookie Cutter B2B Sales Methodologies Don’t Work. FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 26, 2010
- How Are B2B Companies Using Content To Grow Business? PWB MARKETING BLOG | WEDNESDAY, JULY 13, 2011
- B2B Social Media Gets Intimate SOCIAL MEDIA MARKETING | WEDNESDAY, APRIL 13, 2011
- The Two Core Elements of B2B Social Media Marketing Success WEBBIQUITY SMM | TUESDAY, FEBRUARY 21, 2012
- Six FREE Tools To Measure Social Media for Business PWB MARKETING BLOG | MONDAY, OCTOBER 10, 2011
- B2B Blogging Trends for 2011 WEBBIQUITY SMM | TUESDAY, FEBRUARY 8, 2011
- B2B Blogging Excellence PAUL GILLIN | TUESDAY, MAY 25, 2010
- Understanding B2B Campaign Responses – Building a Methodology FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 22, 2010
- The 7 Features You Must Include in Your B2B Sales Playbook FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 12, 2010
- B2B: Involve Your Sales People in Social Media Marketing and CRM Now CONVERSIONATION | THURSDAY, JULY 21, 2011
- How To Optimize Your B2B White Papers For Google PWB MARKETING BLOG | THURSDAY, OCTOBER 27, 2011
- What Are Your First Impressions Of Google+ As A B2B Marketer? PWB MARKETING BLOG | MONDAY, AUGUST 1, 2011
- 11 B2B Marketing Predictions for 2011 BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 8, 2010
- What Do B2B Companies Have against Using Social Media? SOCIALNOMICS | WEDNESDAY, DECEMBER 7, 2011
- How B2B Marketers can connect to Small Business Owners INBLURBS | TUESDAY, MAY 8, 2012
- Can Your Customers Find Your B2B Industrial Company Online? PWB MARKETING BLOG | WEDNESDAY, AUGUST 17, 2011
- B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel? PWB MARKETING BLOG | MONDAY, AUGUST 8, 2011
- The Changing Rules of B2B Marketing PAUL GILLIN | THURSDAY, JUNE 17, 2010
- How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
- Book Review: The B2B Social Media Book WEBBIQUITY SMM | TUESDAY, SEPTEMBER 4, 2012
- Forrester report: how companies listen and engage with social media FRESHNETWORKS | WEDNESDAY, JULY 20, 2011
- What Does B2B Social Media Success Look Like? WEBBIQUITY SMM | MONDAY, MAY 23, 2011
- How Social Is B2B? [Infographic] MINDJUMPERS | THURSDAY, MARCH 29, 2012
- B2B Storytelling SOCIALNOMICS | TUESDAY, NOVEMBER 8, 2011
- Nine B2B Marketing Lessons from College Visits WEBBIQUITY SMM | TUESDAY, JULY 31, 2012
- How to Use Twitter and LinkedIn to Enhance Your B2B Marketing ONE SOCIAL MEDIA | FRIDAY, AUGUST 20, 2010
- B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk WEBBIQUITY SMM | MONDAY, JULY 9, 2012
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | MONDAY, SEPTEMBER 20, 2010
- Should Companies Play it Safe in Social Media? DIRECT MARKETING OBSERVATIONS | MONDAY, APRIL 11, 2011
- Three Ways Manufacturer Can Use Social Media to Fill the Funnel THE RELATIONSHIP ECONOMY | THURSDAY, JANUARY 26, 2012
- Creating Engagement in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 2, 2010
- Best B2B Marketing and Sales Strategy Guides and Insights of 2011 WEBBIQUITY SMM | TUESDAY, JANUARY 3, 2012
- 5 Proven Strategies for B2B Social Media Marketing MASHABLE.COM | MONDAY, NOVEMBER 8, 2010
- B2B Blogging Trends 2011: Towards an Integrated Approach CONVERSIONATION | TUESDAY, MAY 24, 2011
- 79 Remarkable Social Media Marketing Facts and Statistics for 2012 WEBBIQUITY SMM | SATURDAY, AUGUST 18, 2012
- What B2B Marketers Learned in 2011 and What’s Next SPIN SUCKS | TUESDAY, DECEMBER 20, 2011
- Best Social Media Stats, Facts and Marketing Research of 2010 WEBBIQUITY SMM | MONDAY, JANUARY 17, 2011
- How Are B2B Companies Using Content To Grow Business? | PWB. PWB MARKETING BLOG | WEDNESDAY, JULY 13, 2011
- Why you should love ugly Tweets and bad Facebook comments INBLURBS | WEDNESDAY, OCTOBER 12, 2011
- What the Future Holds for B2B Social Media Marketing MASHABLE.COM | TUESDAY, NOVEMBER 2, 2010
- B2B social media spend to increase to $4.8 billion by 2014 FRESHNETWORKS | MONDAY, JUNE 7, 2010
- B2B Marketing needs a stronger Why BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 8, 2010
- Facebook Advertising Tricks for B2B Marketers BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 15, 2010
- Social Media Budget Ratio in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 9, 2010
- Key to Creating B2B Social Content That Engage Audiences PWB MARKETING BLOG | FRIDAY, AUGUST 26, 2011
- Is The White Paper Dead for B2B Marketing? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 26, 2010
- B2B Marketing via Long Tail SEO and Blogger Outreach AGGREGAGE BLOG | TUESDAY, AUGUST 25, 2009
- 5 Tactics for Using Google Hangouts for B2B Marketing MR. RYAN CONNORS | MONDAY, APRIL 15, 2013
- Are B2B Social Tactics Different Than B2C ? TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 18, 2010
- Social Media Data for B2B Sales (Infographic) SOSHABLE | TUESDAY, MAY 10, 2011
- 1:1 Social Advertising in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MAY 6, 2010
- Social Media Lead flow in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 16, 2010
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