Techipedia: Tamar Weinberg

JANUARY 17, 2012

I once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!). Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. That’s not surprising, considering how much Google’s organic results love Yelp. and is listed first.

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

See Real Social Traffic with Google Analytics. If you’re tweeting about your latest blog post or sharing a new product on Facebook or Google+ then visitors will be coming to your website and showing up as traffic. Just like Google alerts, you can subscribe to email alerts to keep on top of anything that is happening.

Social Media 260

Social Media Analytics URL Campaign 260

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. Currently I’m doing this on Google+. I see a bright future for the Google. Pretty nifty. David Armano. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

APRIL 17, 2012

If not, there are video production companies who can do it for you and not necessarily at a killer expense. Find a handful of production companies and compare their prices, what they are offering, and ultimately, their attitude; you want to work with the team that shows almost as much enthusiasm as you for your project.

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. No thanks for sharing.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Google+ is currently in its introductory phase. How can social media benefit your business?

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Fast forward to 2010, and every business owner knows that they absolutely need a website because this is the window into their company that most customers and clients will see before any initial contact is made. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Real Estate.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

FEBRUARY 12, 2013

But, though it didn’t receive as much attention as the launch of FBX, Facebook made another critical move in December when it allowed advertisers to target customers based on what they searched for in Google, Yahoo! Companies that run search led campaigns on FBX use a sophisticated scoring system to determine the exact worth of each user.

Facebook 208

Facebook Engineering Campaign System 208

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

Almost everyone uses a web browser such as Mozilla Firefox, Google Chrome, Internet Explorer or Safari. Many companies attempt to track your every move on the web. Once they find out which sites you visit, these companies can target you with relevant advertising and spam. Web Browsers. Web Tracking. Social Networks.

Privacy 162

Privacy Activities Microsoft How To 162

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Duplicate content on pages is another way to get on Google’s black list. Scary, isn’t it?

NoFollow 198

NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

APRIL 25, 2013

As we began to discuss in Part 1, Search Retargeting is a practice that allows marketers to target users with display ads based on the keywords they enter into search engines like Google, Yahoo!, For example, say that you’re a company that sells affordable luxury vacation packages. and Bing, among others.

comScore 163

comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Even more astonishing, if you combine the amount of time spent on Google, Yahoo, YouTube, Wikipedia, and Amazon, Facebook still comes out on top. Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out. Sycapse’s Findings.

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Since the timing of the blogs posts were different by at least 1-2 hours, we had the opportunity to view and understand the traffic patterns, conversion rates and track all our users with Google Analytics, including source of the referral, time on various pages, conversion to registration and finally usage within our product.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

Companies were more or less in control of when and how they targeted consumers and tasks involving branding tended to be mostly contained in-house. This takes a lot of commitment, sheer volume of work and specialization, and many companies now outsource a lot of their online campaigns and PR to external agencies.

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JULY 17, 2012

Google and other search engines have discussed a tool like this in the past, but Bing is the first to actually put it into action. This is useful because you may not want to ban an entire site from ever linking to your site (or at least using links that count according to Google bots). How the Bing Disavow Links Tool Works.

Tools 138

Tools Directory URL SEO 138

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Google Docs If you want to share and collaborate in the creation of documents, spreadsheets, and presentations, then Google Docs is the best way to go. Evernote allows you to clip anything (e.g.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

You can add custom reports for a whole host of your social media profiles and even incorporate essential pieces of Google Analytics data. This is where Google Analytics comes into play: Google Analytics offers a huge array of monitoring tools for free users and even more for users willing to pay for their (rather pricey) Premium package.

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

of the company’s revenue could be attributed to social. The client saw a 7% increase in online sales and conversions using AddShoppers technology, and through AddShoppers technology, more than 30,000 emails were added to the company’s database. A recent case study with a large home decor client determined that 15.2%

Social Media 100

Social Media Retail Apparel ROI 100

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Remember, you’re not on Facebook, Google+, or MySpace here – this is a social network for business professionals. Update your profile every few months to reflect changes in what you’re doing and how you’re doing it – especially if you’re changing roles within the same company or moving to another company.

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LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. Ask them if they are familiar with StumbleUpon, Digg, Quora, and Google+. According to Internet World Stats , 77.3%

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JANUARY 12, 2011

I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Even though it’s a big company, everyone seems to have ownership over specific areas. I use Google Alerts for this.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. Specially Google, Yahoo and Msn.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MAY 12, 2010

Moreover, if you follow the latest search engine algorithm trends, you know that Google and others are apparently beginning to factor any and all social mentions into their ranking methodologies, and it’s likely that these social signals will become even more influential over time. It’s much appreciated. It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. That’s why social media is important.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. I think that is what’s lacking from Google and some search engines. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

MARCH 12, 2015

When we decided to start marketing our app, we tried Google AdWords, social ads, social media, and a bunch of other tactics to help market our app. So off to Google I went to search for “fashion bloggers.” This blogger list was automatically generated, rather than spending days compiling a list with Google.

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Blogger Influencer Campaign Fashion 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

You should be able to get something more detailed than “We got ABC Company on Google page one.” Request case studies with details. Almost every SEO I know is a statistics junkie – it goes with the territory.

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

JUNE 3, 2010

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I am just working on a social media strategy for my thesis in a German company. I turned off the posts on Buzz mostly for the issue that Google doesn’t truncate the posts.

Social Media 221

Social Media Marketing Digg Consultant 221