How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. Today I’m going to reveal how the huge diversity we perceive in Google search results is once again a few large corporations controlling what we assume to be choice. Being an inquisitive marketer I had to check it out for myself. But I’m a marketer. Social Media
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. An algorithm can take the data, the facts, the stats, and the angles and create a structure around earnings reports for the other 450 Fortune 5oo companies.
50 Tips to Make Your Company’s Blog Rock
AUGUST 20, 2012
This blog post idea was shamelessly stolen from Jeff Bullas and “ 30 Tips To Make Your Company’s Blog Rock.” 50 Tips to Make Your Company’s Blog Rock. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas.
Infographic on Amazing Google Facts
JANUARY 14, 2014
If you saw The Internship starring Vince Vaughn and Owen Wilson, you would have learned a couple of amazing facts about Google. It is an actual method used by Googlers for quick group discussion. A lot of Googlers were happy to see that reference to their company on the movie. There are tons of more amazing facts about Google. And they know heck of a lot about Google!
Six Tips for Using Google+ Now
AUGUST 1, 2011
Well, much to my chagrin, I just saw that PRNews is offering Google+ training for $329. The first thing you want to do is create a Google profile, if you don’t already have one. Go to Google Profiles , sign into your Gmail account, and click on the edit profile button. Google+ is set up with what they call Circles. This is so disappointing to me. So I give in.
Instagram, LinkedIn, and Google+ News
APRIL 12, 2012
It’s been a busy week in the PR/marketing/social world! And yesterday, Google+ launched a new design that looks scarily similar to Facebook. All three changes are exciting for marketers, but are driving fear in the hearts of most users. LinkedIn is launching two new features, which are of particular interest to marketers: Targeted updates and follower statistics.
Marketing Doubleshot Podcast – Ep. 5 – Brands as Media Companies & Google’s Doorway Page Update
The New Strategist
MARCH 18, 2015
In this episode Josh Muirhead and Jonathan Barrick discuss brands evolving in to full-fledged media companies, putting customer experiences and user-generated content at the forefront. Additionally, Jon and Josh discuss the news of Google’s latest algorithm change, taking aim at doorway pages, and what it means for your SEO strategy. Links & resources mentioned in this episode: 5 Predictions for GoPro As A Media Company - www.edelmandigital.com/2015/02/19/friday5.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? Using Hangouts? Maybe.
How (and Why) to Map Your Company’s Digital Landscape
MARCH 30, 2012
With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Which voices are most influential in your market space. Facebook / LinkedIn / Google Plus metrics (i.e. Identify the key influencers in your market.
Google to Start Showing Company Logos in Search Results?
MAY 1, 2013
Based on what I am seeing using the Google Rich Snippets Tool , it looks like Google is going to be soon showing your company logo in the search results, just like they’re currently doing with Google Authorship. Search Engine Marketing
5 Top Social Media Professionals on Google+
MAY 30, 2012
There’s been a lot of noise about Google+. Personally I’ve got a love/hate relationship with Google+. Unfortunately the platform has quite a lot of downside too. I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet.
Building Trust Behind a Company’s Social Media Account
MAY 23, 2012
We never really think about who is behind the social media accounts of our favorite companies. Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. This task is usually taken on by someone in the marketing department or a person whose sole position is dedicated to Facebook , Twitter , Google +, LinkedIn , and more.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. By Cosette Jarrett.
The New Model: How Google+ “Gets” Content
Techipedia: Tamar Weinberg
MAY 15, 2012
The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. Take a look at a Google+ profile snippet as it appears in the search results.
Differences Between Facebook and Google+
MAY 30, 2012
Google+ provides easier access to options for sharing information than Facebook does. Google+ Circles allows its users to select which of their friends they want to share certain things (such as a photo or post) with, while not allowing the others to see them. Google+ allows its users to have live video feed interactions with each other using webcams in its Hangouts option.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s mostly a playground for engineers and marketers. What are Google’s future plans for the platform? Image credit: SEOmoz.
Google Analytics for Beginners
JULY 25, 2011
Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? How do I sign up? Features.
Breaking Up Google
JANUARY 27, 2014
It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. Google takes these actions to drive revenue for its advertising products. Contextual and creepy at the same time, Google uses all of the data collected from products to serve the ad beast, which in turn suggests products from paying partners.
SEO Strategies: Optimisation Ideas for Your Google+ Page
MARCH 23, 2012
Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites.
TopSEOs.com Banned In Google
OCTOBER 8, 2014
TopSEOs.com, a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google. TopSEOs is a paid rating system website, that, in my opinion, has used deceptive practices over the years to list what were supposedly the “Top SEOs” However, that’s just not the case: the companies on the list pay for their spot. August 2008: [link].
Are Google+ Business Pages Replacing Facebook Pages?
JANUARY 19, 2012
I speak a lot about Google+ as a tool for business. In fact I’ve just written a book called “ Google+ for Business Tweet ” and I’m presenting a second Focus.com Roundtable in February. Google+ is a social network with huge potential for businesses, but it’s best value is as an individual user, not a business page. Here’s the thing.
Content Marketing Warfare on Google Panda & Penguin [Infographic]
JULY 17, 2012
If your website rankings have changed for the worse as a result of Google’s Panda and Penguin algorithm updates, then you’re probably looking for a new SEO tactics. The founders of Quaturo , a content marketing company, and Neo Mammalian Studios , a infographic design company, put together this infographic titled “ Content Marketing: What’s your plan of attack?
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
Google Knol Is Dead
Small Business Mavericks
NOVEMBER 30, 2011
Google has finally decided to kill its Knol pages. It’s been 3 1/2 years since Google opened up its Knol pages to the public. My suspicion is the service isn’t as popular as Google initially thought it would be so they are either selling it or making some kind of deal with the new owners/developers to keep the product going under a new name. The Google Knol home page links to a company called Annotum , which will be the new name of Knol pages starting in May 2012. But it appears that come May 1, 2012, Google will be out of the picture.
Do You Use Google +?
JUNE 21, 2013
Oh Google+. Google+ is the social network brought to you by arguably the biggest Internet conglomerate of all time. When this brainchild of the Google brand was announced, many people thought it would be so successful that it could edge Facebook out of the social media market. Google will be integrating photo editing capabilities right into the Google+ platform.
How to Increase Your Content Visibility in Google Knowledge Graph
Convince & Convert
APRIL 15, 2016
As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. I’m always keen to grab more and more knowledge from everything I come across, but it can be difficult. The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. What Is Google Knowledge Graph? How the Knowledge Graph Works.
Google+ and World Domination
JULY 5, 2011
If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. Adding the “ Authorship tag to syndicated posts will allow users to follow specific authors and list your content on the +1 tab of your Google profile. What if you did get into Google+ already?
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Marketing Pilgrim ).
Media companies and losing talent
The Way of the Web
JANUARY 1, 2012
And related to that was Neil Perkin, with a typically insightful post asking ‘Why big companies get rid of talented people?’ To quote: Despite talking a good game, many large organisations remain relatively poor at moving talent around the company. So companies take the easy option. How big media companies can keep talented people. 1. Freedom.
Looking Back on the Year of the Panda: Google Algorithm Changes
Techipedia: Tamar Weinberg
DECEMBER 27, 2011
This last year Google brought a large number of algorithm changes to the table. In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. April 11 : Panda update 2.0 – This incorporated Google searcher blocking data. labeled 2.51, 2.5.2, and 2.5.3)
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 500 firms. ( V3 Integrated Marketing ).
3 Marketing Metrics for Savvy Content Marketers
Convince & Convert
SEPTEMBER 28, 2015
Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. Bounce Rates.
The Future of Google+: Social Network or Search Enhancer?
NOVEMBER 15, 2011
I’ve been thinking a lot about Google+ since they launched their business pages last week. Google+ announced at 1 p.m. Here is what I think is going on: Google has been working with companies, behind the scenes, to build their brand pages and collect followers through search and employees, so at launch the perception is everyone is flocking to Plus.
Google: The search party is not over
AUGUST 20, 2010
[This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. The author, Michael Copeland, makes several valid points in his article, which was primarily written to explain why Google's stock has significantly trailed the Nasdaq and Apple. What are Google's problems you ask? Digg this!
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. 78% of CMOs think that custom content is the future of marketing. What to expect.
Marketing Predictions for 2015
JANUARY 14, 2015
The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Sarah Mitchell.
Social Media Lessons from America’s Biggest Company
Convince & Convert
MAY 23, 2014
Such a large company presents many opportunities for engagement – at the global, national, regional, and local levels – but those layers come along with many complications. via Walmart on Facebook Chad’s three-person team manages the Walmart blog , its Google+ presence , its Pinterest page , and 7 Twitter handles. All along the way, he was using his love of writing.
Are YOU a Social Asset to Your Company? Are Your Employees?
Stay N' Alive
SEPTEMBER 24, 2013
One of the things I talk about in Google+ Marketing For Dummies is the importance of getting your employees and brand loyalists involved in social media. This is something I''m seeing has more and more importance with the emergence of Google Authorship and the affect a public profile on Facebook has for individuals. Let''s take Google Authorship as an example.
Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
AUGUST 27, 2014
As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. This was about 1-2 years before main street marketing and every guru was pitching local marketing. That is the #1 way to build a local business FYI: Parasite marketing. Investing.
The Content Marketing Explosion [infographic]
FEBRUARY 9, 2012
Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. Take a look at the infographic to get some views on the opportunities of content marketing.