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A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. Google is prescriptive about how to present information. We also recommended Google AdWords.

Marketing 367
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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Check their credentials and the company’s search engine standing for keywords.

Questions 313
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Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

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Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. Community papers are now largely filled with generic, syndicated content and semi-advertorial stories and columns. Photo by Mike Ackerman on Unsplash. Where’s the reader value?

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A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. Google is prescriptive about how to present information. We also recommended Google AdWords.

Marketing 195
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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. But what makes B2B content good ? Tough question. "  2.

B2B 95