Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. But it’s rare to see such fan love on Facebook and Twitter. Why is that? So thank them.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Underfeeding.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Current social networks in the growth stage are Twitter and Facebook.

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Use tools designed for it, and you don’t risk your company’s image too much in the process.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

I won’t identify them by name, but if you follow me on Facebook, you’ll see that I recently called them out on their Facebook wall using almost the same words as my post subject. I mean, don’t you feel great when a company does right by you? So why would you be so goddamn stupid to ignore that? Then show it).

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

APRIL 25, 2013

In particular, we’re going to look at two key levels you need to master—traditional Search Retargeting and Search Retargeting on the Facebook Ad Exchange (FBX)—as well as the villains you need to avoid along the way. For example, say that you’re a company that sells affordable luxury vacation packages.

comScore 163

comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

of the company’s revenue could be attributed to social. The client saw a 7% increase in online sales and conversions using AddShoppers technology, and through AddShoppers technology, more than 30,000 emails were added to the company’s database. Facebook still drives the most revenue among the social platforms.

Social Media 100

Social Media Retail Apparel ROI 100

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Remember, you’re not on Facebook, Google+, or MySpace here – this is a social network for business professionals. Also, the groups on Linkedin are not like your average Facebook group. It works kind of like Facebook in that you can see what’s going on with your connections. Add Your Personality.

LinkedIn 234

LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

NOVEMBER 29, 2012

The LinkedIn study defines small business professionals as members who currently work at a company with between 11 and 500 employees. You can also find your peers (or mentors) by doing a LinkedIn Advanced People Search by title, company size and a whole host of other facets.”. The data reveals that there are more than 15.2

Small Business 216

Small Business LinkedIn Skills Features 216

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

AUGUST 2, 2011

If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. Pretty nifty.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

JANUARY 30, 2013

Many don’t do it well, mostly because they are hiring an outsourced company with staff that doesn’t necessarily have the same passion in a company’s mission as the company members themselves. Moreover, we live in a real time society now, thanks to Facebook and Twitter. It won’t. Customer Service?

Marketing 170

Marketing Social Media Company ROI 170

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

JANUARY 17, 2012

I once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!). Google is also starting to integrate “+1’s” into AdWords results, just as Facebook has integrated “likes” into Facebook ads. Social media appears to have been a godsend for angry consumers. Need I go on?

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Finally, having 700 friends on Facebook meant something! This was easy.

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

After having read the immensely resourceful book, The Facebook Effect , I’m starting to understand how our world is changing thanks to social networks. You couldn’t join Facebook unless you had a college email address on a particular school’s domain, much to their prospective advertisers’ chagrin.

GPS 217

GPS Privacy Findability Report 217

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

Social media “experts&# recommend Twitter and Facebook because they know there’s a critical mass there to reach a desired audience. George, a representative of a UK social media agency, emailed me last month to tell me to check out his company’s blog. Networking is the key component for social media success.

Communities 269

Communities Social Media Influencer Social Networking 269

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. The Facebook page could be totally overrun by bandits and they’d never know because they aren’t paying that much attention.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

Using Twitter and Facebook to promote a blog post is great, but make sure to mix it up with other news and topics as well. Using social media as a tool to position yourself or company as an expert is how you are going to gain your followers’ trust. Tweet industry news as well as your company’s current events.

Social Media 241

Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Social marketing is conversational marketing in large part.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

Companies were more or less in control of when and how they targeted consumers and tasks involving branding tended to be mostly contained in-house. This takes a lot of commitment, sheer volume of work and specialization, and many companies now outsource a lot of their online campaigns and PR to external agencies.

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

JUNE 19, 2012

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. They feel a stronger connection with your company, increasing the chance that they’ll stay customers for a long time. Medium to enterprise companies may require more powerful solutions.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

JANUARY 12, 2011

I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. There are a number of channels (Facebook, Twitter, forums, etc.) Here’s what I’ve learned from her.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

When we’re out speaking to companies or at conferences about these Pioneers, our talks are anchored on what made these stories the most compelling, and what advice they have for the next generation. His story is a blueprint for any aspiring pioneers seeking their fortune online.

How To 155

How To Engineering Adwords Conference 155

Techipedia: Tamar Weinberg

AUGUST 11, 2011

We live in a time where we learn more about our friends and family through Facebook updates than through any other form of communication. Think about that; you spend more time on Facebook than if you ran a half marathon. What it does, how to use it, any updates, why it’s not going to beat Facebook. What You Won’t See.

Google 177

Google Hitwise Social Networking comScore 177

Techipedia: Tamar Weinberg

OCTOBER 2, 2015

She friended me on Facebook. I already justified many times over that I don’t accept Facebook friend requests from people I don’t know, not only on my blog (already five years old now, wow!) If you don’t know them, you won’t get to know them either when you have 4,961 Facebook friends. I never met her.

Comparison 100

Comparison Social Media Sports Social Networking 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. Understanding of SEO and Analytics —Getting your company online is no doubt crucial to the success of a business.

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

Some goals you may consider could be: Increasing the number of followers on Twitter or Facebook by 20% over 12 months. If you’re tweeting about your latest blog post or sharing a new product on Facebook or Google+ then visitors will be coming to your website and showing up as traffic. Getting 5,000 likes on a website over the campaign.

Social Media 260

Social Media Analytics URL Campaign 260

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. How do I make a killer Facebook page?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I just wish we could cookie users on Facebook and Twitter so I could track their conversions… maybe one day!

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Facebook Create a Facebook Page and tell everyone about it. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MARCH 1, 2011

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction.

Social Media 234

Social Media Crowdsourcing Survey Communities 234