Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media.

Data 141

Data Social Media Sentiment Team 141

Convince & Convert

FEBRUARY 9, 2024

We’re talking about a shift from intuition-based decisions to data-driven strategies. Lead Data Enrichment “We need more leads.” “We Sourcing lead data, qualifying it, and confirming that data is vital for every sales prospecting team. Take a look at your lead data process and look for the gaps.

Hubspot 131

Hubspot Meeting Avatar Data 131

Buzz Marketing for Technology

MAY 9, 2012

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. They are not real-time or data driven and they don’t parse their findings with the objective use of technology. Related posts: How important is real-time data?

Data 222

Data Sample Samples Survey 222

Sprout Social

MARCH 30, 2021

To tap into Facebook data, the network requires that you include specific pages, so the agency selected several fitness outlets like Women’s and Men’s Health and people like Mark Wahlberg, who is known for his intense workout routine. The company viewed social media as a massive, unorganized focus group.

Questions 124

Questions Data Focus Group Analysis 124

The Realtime Report

NOVEMBER 8, 2012

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions: 1. What Makes a Company Digitally Mature?

Company 192

Company SMS Embedding Collaboration 192

Audiense

NOVEMBER 22, 2017

This is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain. I was more than happy to reveal how we are using social data to change the course of Human Resources history thanks to Audiense. Nicolás Castro , Digital Marketing Manager at The Adecco Group in Spain. Javier Burón.

Resources 90

Resources Data Groups Groups 90

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social.

Social Media 121

Social Media Survey Education Team 121

The Realtime Report

FEBRUARY 1, 2019

Three Steps to Monetizing Your Data through Customer Intelligence. How intelligent is your company about your customer? To achieve a better yield on your marketing spend, we recommend creating Customer Intelligence analytical solutions that provides your company with a variety of ways to monetize your customer.

Data 79

Data Compete Analytics Survey 79

Mindjumpers

NOVEMBER 30, 2011

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Listen to the right conversation, gather data, analyze the data and get insights of high value for your company.

Data 239

Data Social Media CSR Nielsen 239

Laurel Papworth

DECEMBER 29, 2022

List of Reasons for Car Companies to use Web3 & be in The Metaverse. Basemark news release on BMW Group’s new iX and Augmented Reality [link]. Most of the automotive companies I looked at had only come into the Metaverse in 2022, coming into 2023, maybe about an 18 month period. LABS simulation and testing.

Automotive 59

Automotive Company Virtual World Education 59

Audiense

JUNE 21, 2018

On innumerable occasions we’ve talked about the valuable consumer insights that can be extracted from social data. Today we begin a series of publications in which we’ll break down how to make the most of social data in the field of competitive intelligence. Defining a group of known competitors to discover new ones.

Data 90

Data How To Energy Analysis 90

Convince & Convert

AUGUST 11, 2013

Yes, big data is all the rage and incredibly powerful. But… Data and insight are not the same things. Thirst for machined data can cause you to treat customer needs with LESS humanity and understanding, not more. But, knowing that 35 to 54-year-old women buy your products isn’t insight, it’s just data.

Data 141

Data Research Consultant Groups 141

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 110

Sentiment Banking Patterns Hotels 110

Ignite Social Media

SEPTEMBER 5, 2023

After California experienced a one-of-a-kind, simultaneous hurricane and earthquake this month, the dictionary company quickly chimed in with, “ ‘Hurriquake’ is a new one for us, too. ” ‘Hurriquake’ is a new one for us, too. Furthermore, using the Facebook Group adds some exclusivity and interest to the post.

Social Media 161

Social Media Brands Content UGC 161

Convince & Convert

MAY 9, 2024

Let’s Look at the Data Here are a few interesting stats to review: According to the latest research from Edison Research, just over one-third (34%) of the U.S. Your brand can tailor its marketing efforts to specific demographic groups or areas of interest. Niche targeting. Brand credibility. Our way is not going to fit everyone.

Brands 114

Brands Apple Cost Advertising 114

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Browsed a Facebook Group? Source: SparkToro/Really Good Data How much of your traffic is coming from dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

Patterns 119

Patterns Sentiment Analysis Proposal 119

Keyhole.co

MAY 9, 2024

To get them working to their full potential, you need to create an effective LinkedIn hashtag strategy and understand how data can guide you towards better visibility. The basic idea is to create three groups of three hashtags each, with each group focusing on a different aspect of your post. Are hashtags effective on LinkedIn?

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Adam Cohen

JANUARY 13, 2015

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments.

Data 100

Data Flickr Statistics Survey 100

Audiense

OCTOBER 14, 2019

This is a guest blog written by Edward Bass, founder & director of EntSight , a global audience intelligence consultancy which works with leading brands, entertainment groups and financial companies in order to help them develop insight driven strategies for their digital audiences. Connect with him on Twitter and LinkedIn.

Survey 87

Survey Data Consultant LinkedIn 87

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 123

Social Media Sentiment Data Team 123

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

Strategy 104

Strategy Sentiment Patterns Marketing 104

The Realtime Report

AUGUST 2, 2016

The Company Saves Money When HR & Accounting Work Together. Among HR’s primary functions is hiring new employees, and the PATH Act provides tax breaks when employers hire members from particular groups, including veterans and welfare recipients. This will help avoid financial discrepancies between employees and the company.

Company 70

Company Health Care Module Privacy 70

Bill Hartzer

SEPTEMBER 29, 2023

This method is not only time-consuming but also lacks the tools to effectively organize and share the collected data. The Tel Aviv and New York-based company is committed to enhancing location-based knowledge sharing by enabling users to create map-based communities with like-minded individuals who share their interests and passions.

Influencer 167

Influencer Tools Travel Collaboration 167

Convince & Convert

JANUARY 22, 2012

Whether it’s Charlene Li’s Open Leadership , The NOW Revolution from Amber Naslund and me, Humanize from Maddie Grant and Jamie Notter , Smart Business, Social Business from Michael Brito , or Olivier Blanchard’s Social Media ROI , there is a chorus postulating that people make your company social, not tools and technology.

Comparison 129

Comparison Company Apple Groups 129

Ignite Social Media

JULY 10, 2019

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. With the move towards private messaging, Facebook is refocusing their platform on Groups.

Trends 128

Trends Social Media Groups Groups 128

Keyhole.co

FEBRUARY 9, 2024

Facebook marketing creates awareness and promotes a company or individual via the platform. Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. Companies often overlook the potential of the free promotional tools Facebook has. First, search for popular Facebook groups and join them.

Strategy 52

Strategy Facebook Marketing Groups 52

Socialmedia.biz

MAY 26, 2016

One of the biggest reasons marketing campaigns fail is a lack of data. Although you thought you had enough data to make decisions, you might have missed some important information. Were you equipped with the right data? The biggest reason marketing campaigns fail is that the wrong data was used to build the campaign.

Data 68

Data Marketing Patterns Small Business 68

Sprout Social

FEBRUARY 27, 2023

Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B. Tome of UPS or Michele Buck of The Hershey Company. But it’s not enough to say you’re aligned.

Social Media 116

Social Media Team Groups Groups 116

The Realtime Report

JULY 13, 2023

4 Tips on Effective Anti-Counterfeit Programs By Tim Waring Anti-counterfeit strategy is a relatively new area of business; 10 – 20 years for the majority of active companies and a few decades old for a few of the earliest entrants. However, in other companies this has been avoided by a commercial pragmatism.

Tips 91

Tips Data Activities Company 91

Convince & Convert

APRIL 9, 2015

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. We are in a new phase, partly thanks to our own innovation.

Data 60

Data Analysis Banking Analytics 60

Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. This was particularly helpful for software company Goally. This is especially important when your company makes big moves. And this trend is likely to continue. Then, dig in further.

Examples 121

Examples Social Media Sentiment Influencer 121

Forbes Social Media

JULY 5, 2021

Hong Kong’s proposed changes, a response to anti-government protests in 2019, could see tech companies and their staff face criminal investigations for content users post on their platforms.

Proposal 102

Proposal Industry Groups Groups 102

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. Facebook is a solid social media platform to focus your community-building efforts.

B2B 117

B2B Trends Social Media UGC 117

Audiense

JULY 13, 2018

We are continuing our series of articles about the best way to use social data in the competitive intelligence field. With this information and insights the performance of competitors are provided, and help us to discover the strongest companies in the industry. Community size.

Data 68

Data Sysomos How To Upcoming 68

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. In a world where businesses increasingly rely on social data , creators can provide qualitative insights to complement the quantitative results you get from social listening.

Products 91

Products Team Focus Group Collaboration 91