Twist Image

MAY 15, 2011

" In 1993 they founded their own consulting company, Peppers & Rogers Group , to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make Marketing more effective. facebook group. online social network. peppers and rogers group.

Social CRM 85

Social CRM Marketing Groups Groups 85

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Proactive Report

JUNE 4, 2010

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. Kolsky was a Gartner analyst and now does work on social CRM and strategy. Mine the data and find those gems of intellegence.

Training 69

Training Social Media Visible Technologies Social CRM 69

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Because the real advantage email has over social is data. link] Samuel Fagan Great post.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. You’ll be able to easier understand how these events drive social success using Swix. New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Very helpful as our company moves forward with our plan for Social Media. Joining the LinkedIn group now. – Thanks Mike!

Social Media 141

Social Media Strategy Consultant Blogger 141

Bare Feet Studios

AUGUST 31, 2011

It is a long-standing aspect of our company. The good news about right now is that businesses and nonprofits are at last paying attention to social media. We now have lots of data about how people behave on social networks and lots of good examples of campaigns and strategies that produce positive results.

Social Media 71

Social Media Foursquare Discount Social CRM 71

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Linkedin Groups vs. Twitter. Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. Just a thought. How can I help you?

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

MAY 11, 2010

Or, you could survey Web site visitors, gathering data in real-time. I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function).

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. These are exciting times at Bulb HQ!

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Company launches a media content destination for women. From a business standpoint, it’s brilliant.

Social Media 126

Social Media Case Study Strategy Study 126

Visually SM

JULY 27, 2020

Pricing: Free: limited version of Twitter Marketing and Audience Insights; Twitter Marketing: $79/mo: boost your performance on Twitter; Audience Insights: $696/mo: audience segmentation and profiling reports with social data. Tailwind tracks activity across Pinterest about your company, products, and competitors. Tweetdeck.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

JULY 21, 2010

Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Companies must also uphold privacy laws. COPPA – Do minors use your website and do you mine data for marketing? link] #agchat [link] Judy Kane Social Media Lawsuits are coming. Keep it in compliance. Ad Chickadee

Social Media 155

Social Media Policies Consultant Social CRM 155

agora pulse

OCTOBER 26, 2020

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. Social CRM. Social CRM. Social CRM. Publishing. Publishing.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It doesn’t matter what industry you’re in. It’s about humanization.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Historical data seemed more robust as well. Historical data seemed more robust as well.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? You can play with the Social Technographics Ladder data right here: 5. Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy. Social media strategy consulting details here.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 23, 2010

Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. One of the data points I track closely is the number of people who visit my speaking page, where they entered the site, and if they were first-time visitors or long-time readers of the blog. How can I help you?

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

APRIL 13, 2010

link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. Thanks Jay for the awakening and thought provoking exercise.

Social Media 112

Social Media Strategy Influencer Education 112

agora pulse

APRIL 7, 2020

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. Publishing: With Buffer, you can save time by creating posting schedules for each social platform.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system.

Social Media 120

Social Media Strategy Analysis Reputation 120

Hootsuite

SEPTEMBER 16, 2022

When you need to report performance across the organization, social media reporting tools help you create user-friendly documents or presentations customized to each stakeholder group. Benefits of social media reporting tools. Benefits of social media automation tools. Integrate social strategy with your CRM.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Rapleaf is better for larger companies.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

AUGUST 31, 2010

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

FEBRUARY 19, 2016

Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business. We’ll analyze all those people and tell you who’s most influential and give you a bunch of segmentation and important data around that. I use it all the time at Convince & Convert.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

MAY 20, 2010

Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. Rarely are accumulations the best data points.

Metrics 117

Metrics Social Media eBook Social CRM 117

agora pulse

JULY 14, 2020

To get to know your followers, you need a dashboard with a built-in social media customer relationship management (CRM) tool. With a social CRM, you can: Track every interaction you’ve had with a Twitter user in a single location. Growing relationships with followers is a critical task for every company.

Tools 97

Tools Twitter Social Media Management Team 97

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. Proposals are written. Resources deployed. Stuff gets built.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MARCH 18, 2010

I don’t want to poach or poorly paraphrase anyone else’s content, so here’s what I wrote in Letters to the C-Suite: To The Executive Team: I realize everyone is telling you social media is a unicorn, but maybe it’s just a horse? I like your FB group as a newsletter analogy.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Honestly, as an employer, the idea that there can only be a select group of firm experts makes my blood boil. It’s a big world out there.)

Social Media 140

Social Media Strategy Consultant SEO 140