Hootsuite

FEBRUARY 4, 2020

Instagram is most popular with younger users: 67% of 18 to 29 year olds use the social media site. According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). That’s up from 59% in 2016. Germany: 19.9

Instagram 145

Instagram Social Media Marketing Survey 145

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Brand surveys. Case studies.

Strategy 131

Strategy Brands Hubspot Survey 131

Techipedia: Tamar Weinberg

APRIL 7, 2014

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. A whopping 85% of studies incur delays due to patient recruitment. Extended study periods.

Research 194

Research Pharmaceuticals Social Media Tools 194

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook.

Company 124

Company B2B Loyalty Survey 124

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community.

HootSuite 109

HootSuite Organization Strategy Metrics 109

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Sprout Social

JUNE 27, 2022

We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. Keeping up with these social trends isn’t just a B2C priority. On top of that, consumers also find short-form video 2.5x Source: Semrush ).

B2B 136

B2B Brands Marketing How To 136

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Remember the days of simple media and mass communication?

Nielsen 165

Nielsen How To Influencer Overview 165

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. That’s according to an eMarketer survey published in April 2022.

Marketing 103

Marketing Reddit Advertising Analysis 103

Social Media Strategies Summit

APRIL 22, 2019

Users have grown distrustful of influencers and fake followers , relying instead on immediate friends, family, and acquaintances on social media, as well as traditional journalism outlets. For brands, efforts should shift from maximizing reach on social media to nurturing trust.

Trends 142

Trends Social Media Instagram Influencer 142

Adam Sherk

MARCH 19, 2012

A diversified social strategy incorporates a wide range of methods for growing audience and making meaningful connections with users. Thus through social media news organizations offer not only news and information but also community and even entertainment. One last thought on the Pew study: hey social, search still owns you!

News 135

News Organization Twitter Facebook 135

Sprout Social

APRIL 4, 2023

Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. More and more people are turning to social media to research products and services. Studies show that the vast majority of people will trust recommendations from people they know. Provide excellent customer service.

Brands 128

Brands ROI UGC Authentication 128

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Small Business Mavericks

APRIL 20, 2011

Conduct a little survey and choose the sites that have the most potential for helping you grow your business where you want it to grow. If you are a local business and you are interested in connecting with potential clients locally, you might find a social networking site or forum that services your local area.

Social Media 156

Social Media Small Business Case Study Press Release 156

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Waxing UnLyrical

AUGUST 10, 2011

The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. Community management: Community management has come to the fore as a unique role and discipline in itself. For more on content rules, check out this great book.).

Skills 188

Skills Communities Issues Education 188

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.

Authentication 145

Authentication Loyalty Buy Study 145

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Display testimonials linked to case studies in your sidebar. Highlight your company’s community involvement.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Socialized

JANUARY 22, 2010

and went on to cite statistics that show both e-mail and social networking use on the increase. Guy Kawasaki once said that one measure of a company’s commitment to the Macintosh community was whether the CEO could be found in the company’s Macworld booth. Gizmodo, for example, responded with Email is Dead?

Social Media 214

Social Media MySpace Sharepoint comScore 214

Small Business Mavericks

MAY 11, 2011

But I recently took a quick survey of About.Me But you can drive traffic to your profile page from your active social networks, which makes it a worthwhile starting place if you are just getting involved in Internet marketing. About Us What’s a Maverick? I’ve always been a proponent of your own domain name. I still am.

Small Business 150

Small Business Domain Name Case Study Press Release 150

Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104

Retail Social Media Brands Tips 104

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time. What you want from social media may be very different from what it is.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Social Media Strategery

JANUARY 20, 2014

Yet a recent study by InboundWriter shows only 10 to 20 percent of a company’s website content drives 90 percent of its online traffic. Meanwhile, social networks realize that brands will pay big money for access to the millions of users in their online communities, and they’re going to charge more and more for that privilege. .”

Social Media 104

Social Media Compete Cost Syndication 104

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. Showcase customer testimonials and success stories on your website and promote them on social media.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Adam Cohen

JULY 12, 2010

Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Do your customers have a need for community, convenience, or collaboration?

Research 265

Research Social Media Marketing Retail 265

Later

SEPTEMBER 1, 2020

Keep in mind also that some social platforms are better suited to certain kinds of businesses. For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Top Social Media Platforms for SMBs #3: Pinterest.

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Want to see it in action?

Twitter 105

Twitter Tourism Travel Education 105

Twist Image

JANUARY 29, 2011

Recent studies in North America have found that a CMO lasts between 12-26 months (depending on who you ask). report titled, CMOs On Social Marketing Plans For 2011. Still, CMOs don't think they've figured Social Media and measuring it definitively out yet. online social networking. social marketing.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Kikolani

JULY 30, 2012

Take a look below to get a better idea of just where companies are with this process via this study from InSites Consulting and Marketing Profs : Most companies are still in the very early stages of taking this next step. The key word in social networking sites is networking! Stronger Financial Returns.

Campaign 155

Campaign Social Media Marketing Domain Name 155

Keyhole.co

MAY 25, 2022

For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Buzz Marketing for Technology

JUNE 27, 2008

online communities. social media. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. A recent Harvard Business School study found that increasing a restaurant’s Yelp rating by one star directly led to a 5 to 9% increase in annual revenue for the restaurant.

Adwords 171

Adwords Price Review Privacy 171

The Marketing Blog

FEBRUARY 20, 2008

The Problem There are various form builders and online-survey tools out there but the ‘marketers’ face tough time to convince the respondents in filling up those web-based survey-forms. The process of ‘Conducting Survey’ and ‘Collecting Data’ are merged together. A fantastic utility and must add to any marketer’s kitty.

Google 100

Google Web 2.0 Startup Survey 100

Proactive Report

DECEMBER 20, 2010

Building social graphs has not been part of our PR practice. I don’t know about you, but I have not studied math since high school. They need to develop an easy-to-use vocabulary set for understanding data mining and social graphs and communicating about it. what communities do they belong to? Cone REsearch).

Social Graph 69

Social Graph Analysis Survey Data 69