SocMed Sean

JANUARY 21, 2019

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge.

ROI 269

ROI Social Media CSR Knowledge Base 269

Buffer Social

JANUARY 22, 2024

The era of authenticity and personalization The demand for authenticity and personalized connections reshapes content creation, focusing on genuine interactions and niche communities.   There's a growing preference for smaller, specialized, trusted groups in community building.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities."

Analysis 100

Analysis Social Networking FAQ Wiki 100

Ignite Social Media

AUGUST 2, 2016

Today, let’s examine four recently emerging social media communities. What also changes are the ways that a parent interacts with social media. Reach out and contact us or follow our blog for the hottest social media updates. The Patron Parent. There are many obvious differences between a parent and a non-parent.

Communities 60

Communities Social Media Instagram Trends 60

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 40

Communities Strategy Forums Project 40

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social helps you find these powerful sources.

HootSuite 120

HootSuite URL Analytics Forums 120

Harp Interactive

OCTOBER 6, 2010

And, companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t. Running a social promotion on Facebook is easier than you might think. The Benefits of Running an Interactive, Social Promotion. gather survey data (e.g. source: Wildfire.

Types 317

Types Facebook Notification Survey 317

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Brand surveys. Website traffic.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

Statistics 145

Statistics Social Media Marketing Survey 145

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action. Hootsuite does it all.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

NOVEMBER 12, 2020

Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing.

LinkedIn 129

LinkedIn Products B2B Review 129

Ignite Social Media

JULY 10, 2019

Groups could help to build and foster a community that was once happening on brand pages. According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. Pinterest & Instagram Rival for Shopping.

Trends 128

Trends Social Media Groups Groups 128

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Businesses are expected to engage with customers on social media.

Social Media 106

Social Media Survey Advertising Review 106

Hootsuite

FEBRUARY 4, 2020

Instagram is most popular with younger users: 67% of 18 to 29 year olds use the social media site. According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). That’s up from 59% in 2016. Germany: 19.9

Instagram 145

Instagram Social Media Marketing Survey 145

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! One significant risk with social media recruitment is that it encourages passive recruits— those who are not actively searching for a job— to gain an interest in your company.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 26

Communities Strategy Forums Project 26

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 112

Brands Sentiment How To Analysis 112

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

DECEMBER 22, 2022

At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. What is an engagement network? Setting expectations.

Strategy 106

Strategy Metrics Team Social Media 106

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Techipedia: Tamar Weinberg

APRIL 7, 2014

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. Drive more pre-qualified patient referrals. Reduce overall costs.

Research 194

Research Pharmaceuticals Social Media Tools 194

Hootsuite

APRIL 17, 2024

According to Meta: “Our AI systems determine what the Threads community is discussing based on a number of signals including how many posts are made about a given topic, and how many people have engaged with those posts. Taking advantage of this format is a low-stakes (and classic) move you can use on any social media platform.

HootSuite 88

HootSuite Feed Feedly Instagram 88

The Marketing Blog

MARCH 2, 2010

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. ‘Facebook’ being a closed platform the community considers it as a friend focussed channel.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Mindjumpers

AUGUST 3, 2012

This month, I surveyed end users to find out how they draw value from going social. Augment transparency, accountability and communication efficiency. Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress. Future of Social Media?

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Sprout Social

AUGUST 2, 2022

But like on all social networks, trends on YouTube come and go. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions. Gaming and community content. Current and emerging YouTube trends. Yes, YouTube is a jewel in any digital marketer’s crown.

YouTube 137

YouTube Trends Strategy Content 137

Direct Marketing Observations

APRIL 19, 2010

“I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. and you know what?

Social Media 202

Social Media Social Networking Education Guidelines 202

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Social Media Strategies Summit

APRIL 22, 2019

Users have grown distrustful of influencers and fake followers , relying instead on immediate friends, family, and acquaintances on social media, as well as traditional journalism outlets. For brands, efforts should shift from maximizing reach on social media to nurturing trust.

Trends 142

Trends Social Media Instagram Influencer 142

Pam Moore

MAY 9, 2017

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Remember the days of simple media and mass communication?

Nielsen 165

Nielsen How To Influencer Overview 165

yMarketingMatters

JANUARY 10, 2014

Social media literally is the means by which your business can relate to, exist in and influence human communities. In short: social media is human interaction. Taking part in social media means your business must become more human to be more successful. Blogging helps your social media efforts.

Social Media 277

Social Media Tips Marketing Mobile 277

Ari Herzog

DECEMBER 22, 2011

A recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand. “Since not all Facebook fans are loyal customers, this gives marketers an opportunity to leverage the social network to encourage purchases and loyalty among their fans,” the eMarketer article explains. .

Facebook 114

Facebook Loyalty Survey Social Networking 114

Techipedia: Tamar Weinberg

JANUARY 31, 2011

Any recent surveys and findings that I come across will be shared with short summaries of the key findings of these articles. If you want know about tools and reviews of the newest social networks, it’s all there. Want a sampling of the email you’ll get? Like this post?

Marketing 173

Marketing Sample Samples Newsletter 173

Pam Moore

MARCH 17, 2017

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. Why you must align your social media efforts to your top business goals and objectives.

Social Media 167

Social Media Tips Training Buy 167

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. That’s according to an eMarketer survey published in April 2022.

Marketing 103

Marketing Reddit Advertising Analysis 103

Sprout Social

APRIL 4, 2023

Some incentives could include running social media contests, sending company swag, or shout-outs on the company website or social media. Conduct surveys and ask for reviews in newsletters, chats, receipts and phone call confirmations. Provide excellent customer service. Why brand advocacy matters for your company 1.

Brands 126

Brands ROI UGC Authentication 126

Adam Sherk

MARCH 19, 2012

A diversified social strategy incorporates a wide range of methods for growing audience and making meaningful connections with users. Thus through social media news organizations offer not only news and information but also community and even entertainment. One last thought on the Pew study: hey social, search still owns you!

News 135

News Organization Twitter Facebook 135