Ignite Social Media

JULY 10, 2019

Groups could help to build and foster a community that was once happening on brand pages. With Pinterest’s recent IPO and Instagram beefing up their shopping features, we will see these platforms go head to head for marketing dollars. Pinterest & Instagram Rival for Shopping.

Trends 128

Trends Social Media Groups Groups 128

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why.

Marketing 103

Marketing Reddit Advertising Analysis 103

Buffer Social

MAY 12, 2016

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back). Some loved it.

Social Networking 75

Social Networking MySpace Study Instagram 75

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

Social Media 277

Social Media Tips Marketing Mobile 277

Social Media Strategies Summit

FEBRUARY 27, 2020

This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019. 2 Growth of private communities and tight-knit tribes. 2 Growth of private communities and tight-knit tribes. 3 Social commerce will come into maturity. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. We spoke with three B2B marketers who are experimenting with and finding success on TikTok.

B2B 135

B2B Brands Marketing How To 135

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Brand surveys. Fans beget more fans.

Strategy 130

Strategy Brands Hubspot Survey 130

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104

Retail Social Media Brands Tips 104

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. The social web is getting noisier by the minute.

Template 167

Template Templates Trends Content 167

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social helps you find these powerful sources.

HootSuite 120

HootSuite URL Analytics Forums 120

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities."

Analysis 100

Analysis Social Networking FAQ Wiki 100

Harp Interactive

OCTOBER 6, 2010

And, companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t. Running a social promotion on Facebook is easier than you might think. The Benefits of Running an Interactive, Social Promotion. gather survey data (e.g. source: Wildfire.

Types 317

Types Facebook Notification Survey 317

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. They’re social. Are you ready to market online?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. The main goal of LinkedIn Product Pages is to help organizations highlight their offerings.

LinkedIn 129

LinkedIn Products B2B Review 129

Techipedia: Tamar Weinberg

JANUARY 31, 2011

In 2011, my highly anticipated Internet Marketing Best Posts is being moved to subscription only. In addition, beyond the general high quality and evergreen posts on Internet Marketing, I’m including a segment of new trends and data that may help you improve your current efforts right away. Didn’t think so. Like this post?

Marketing 173

Marketing Sample Samples Newsletter 173

Ignite Social Media

AUGUST 2, 2016

Today, let’s examine four recently emerging social media communities. What also changes are the ways that a parent interacts with social media. Reach out and contact us or follow our blog for the hottest social media updates. The Patron Parent. There are many obvious differences between a parent and a non-parent.

Communities 60

Communities Social Media Instagram Trends 60

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 113

Brands Sentiment How To Analysis 113

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your digital strategies and social media plan.

Training 78

Training Marketing Consultant Template 78

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. Humanizing the Company. Following up. Connecting with Customers .

Company 124

Company B2B Loyalty Survey 124

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Businesses are expected to engage with customers on social media.

Social Media 107

Social Media Survey Advertising Review 107

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

DECEMBER 22, 2022

Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. What is an engagement network?

Strategy 107

Strategy Metrics Team Social Media 107

Hootsuite

APRIL 17, 2024

Gather those details, explore our guide to defining your target market , and you’ll be ready to Thread. According to Meta: “Our AI systems determine what the Threads community is discussing based on a number of signals including how many posts are made about a given topic, and how many people have engaged with those posts.

HootSuite 86

HootSuite Feed Feedly Instagram 86

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content?

Digg 166

Digg Marketing News Press Release 166

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. Organic is essential for building your brand and growing your community. The more integrated you are, the more ROI you’ll see.

HootSuite 109

HootSuite Organization Strategy Metrics 109

The Marketing Blog

MARCH 2, 2010

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. ‘Facebook’ being a closed platform the community considers it as a friend focussed channel.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! One significant risk with social media recruitment is that it encourages passive recruits— those who are not actively searching for a job— to gain an interest in your company.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. Brands will need to invest in social ads. Check out these resources: Top 14 Instagram Live Tips.

Trends 142

Trends Social Media Instagram Influencer 142

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Are You as Influential as You Think?

Nielsen 165

Nielsen How To Influencer Overview 165

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 127

Brands ROI UGC Authentication 127

Kikolani

JULY 30, 2012

What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! Better Marketing Communications. Why is this so important?

Campaign 155

Campaign Social Media Marketing Domain Name 155

Lucy Hall

JUNE 16, 2015

In this blog post I will explain how start up's and small businesses can get started with marketing Your small business on Facebook. Facebook is one of the best social networks to promote your business and make meaningful connections online. It's no good going in all guns blazing without some kind of plan or strategy.

Small Business 60

Small Business Facebook Marketing Survey 60

Mindjumpers

AUGUST 3, 2012

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Most people wrongly assume social enterprise networks are simply Facebook for business. This month, I surveyed end users to find out how they draw value from going social. Centerstance Inc.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209