Small Business Mavericks

JULY 24, 2013

In fact, content marketer Monica Wright conducted a study and wrote about it on Marketing Land. Post surveys. Engage your fan base with occasional surveys. With just a little bit of effort, you can turn your Facebook page into a thriving social media community. Post images. Images increase a posts likability.

Communities 101

Communities Facebook Survey Small Business 101

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Look at social media as the middle man: it’s linking your audience to the next big stepping stone in your integrated communications cycle.

Study 150

Study Social Media Research Survey 150

The Realtime Report

DECEMBER 2, 2022

Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings. The new experience links people to people, people to small businesses and ultimately strengthens the community.”.

Social Media 91

Social Media Apple Survey Feed 91

Ignite Social Media

AUGUST 2, 2016

Today, let’s examine four recently emerging social media communities. In a recent survey conducted by Facebook IQ it was found that “parents…aren’t just posting cute kid photos…[they] were more likely than non-parents…to say they use both Facebook and Instagram to stay in touch with their favorite businesses.” The Patron Parent.

Communities 60

Communities Social Media Instagram Trends 60

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100

Metrics Influencer Marketing Survey 100

Bill Hartzer

FEBRUARY 18, 2010

Prior to the study, Dessert Gallery did not have a Facebook presence. The research, based on surveys of more than 1,700 respondents over a 3 month period, found that compared with typical Dessert Gallery customers, the Facebook fans: · Spent 33 percent more at DG’s stores. · Had 41 percent greater psychological loyalty toward DG.

Study 155

Study Health Care Facebook Digg 155

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170

Industry Social Media Training HootSuite 170

Webbiquity SMM

JANUARY 23, 2024

A study by Bain & Co. Holger Sindbaek, the founder of Online Solitaire , said: We began to monitor conversations in gaming forums and social communities, where players often discussed what they loved and lacked in other games. Run customer surveys and benchmark them against your social listening data.

Sentiment 142

Sentiment How To Analysis Trends 142

Ignite Social Media

AUGUST 31, 2021

A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. According to a study , small businesses reply more than their larger counterparts. By excelling in community management, brands can enhance their online presence and relationship-building with consumers.

Trends 184

Trends Organization Social Media Travel 184

BeingOptimist

JANUARY 14, 2022

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. You can use in-application feedback, exit surveys, 1-on-1 interviews, and periodical surveys.

Startup 105

Startup Discount Price Survey 105

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

FEBRUARY 4, 2020

According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). According to the Pew Research report, more US women than US men are using Instagram : 43% of female respondents use Instagram, and just 31% of men surveyed do.

Instagram 145

Instagram Social Media Marketing Survey 145

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Everyone—from marketers to social media users—loves creators.

Products 91

Products Team Focus Group Collaboration 91

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. 2 Growth of private communities and tight-knit tribes. According to a Facebook study of 8,000 users, 69% of respondents said that directly messaging with a company helps them feel more confident about the brand. Benefit from in-person social media strategy workshops and case studies.

Trends 182

Trends Social Media Instagram Platform 182

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

LinkedIn 129

LinkedIn Products B2B Review 129

Convince & Convert

OCTOBER 30, 2017

In March of this year, Clutch released a study analyzing how medium and large businesses use social listening tools. Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Social starts with community, and community starts with conversation.

Brands 193

Brands Sentiment Influencer Survey 193

Pixlee

FEBRUARY 8, 2021

Plus, several studies have also found a correlation between prolonged social media use and symptoms of anxiety, depression, and stress. As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. 2: Build a Strong, Inclusive Community With UGC.

Social Media 97

Social Media UGC Marketing Communities 97

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

Instagram 117

Instagram HootSuite UGC Influencer 117

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. A year-and-a-half ago, no one had ever heard the phrase “non-fungible token.”. Adidas: Add Real-World Experiences.

Examples 177

Examples Brands Avatar Authentication 177

Harp Interactive

MARCH 16, 2011

Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users. 67% of shoppers spend more online after recommendations from online community of friends according to an Internet Retailer study.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

MARCH 19, 2024

This empowers you to proactively tailor your offerings and marketing communication. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 118

B2B Influencer Brands Marketing 118

Later

AUGUST 6, 2020

Comments are important on Instagram — they give you insight into your community, allow you to build relationships, and answer questions. According to a survey, 91% of consumers say positive reviews make them more likely to purchase from a business. It lets your community hear from advocates who use and love your products.

Comments 93

Comments Brands FAQ Instagram 93

Techipedia: Tamar Weinberg

APRIL 7, 2014

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. A whopping 85% of studies incur delays due to patient recruitment. Extended study periods.

Research 194

Research Pharmaceuticals Social Media Tools 194

Hootsuite

OCTOBER 21, 2020

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. Do you think advocate marketing is the next big thing?

Brands 160

Brands Case Study Survey Organization 160

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. We want to feel like we’re part of the community, not just speaking to the community,” Zenner says. “By

Industry 74

Industry Meme Survey Authentication 74

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 164

Case Study Brands B2B Marketing 164

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. They’re nearly twice as likely to also connect with communities, employees, and partners. Integrate cross-channel data.

Marketing 144

Marketing Committee Health Care Organization 144

Ari Herzog

JULY 17, 2020

A recent survey of athletic directors indicates that 86% believe the future is bleak. And the argument is always that noise is the product of activity that brings money to a community. The message the library wants to convey even during the pandemic, according to the director Pam Smith: “We are here for you.”

Sports 91

Sports Travel Library Education 91

Ari Herzog

JULY 17, 2020

A recent survey of athletic directors indicates that 86% believe the future is bleak. And the argument is always that noise is the product of activity that brings money to a community. The message the library wants to convey even during the pandemic, according to the director Pam Smith: “We are here for you.

Sports 91

Sports Travel Library Education 91

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Donor acquisition and building community. 58% of the nonprofits recruited new donors.

Eventful 154

Eventful Training Survey Communities 154

Sprout Social

JUNE 27, 2022

We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. TikTok gives you the ability to interact with your community in a bunch of different ways, including dueting and stitching videos,” says Bosché. “We

B2B 136

B2B Brands Marketing How To 136