Techipedia: Tamar Weinberg

APRIL 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > An Open Letter to Facebook An Open Letter to Facebook by Tamar Weinberg on April 28, 2010 Share I started this letter before f8, so for the record, it’s not about anything new. Where Did My Facebook Page Go?

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Social marketing is conversational marketing in large part.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

Using social media as a tool to position yourself or company as an expert is how you are going to gain your followers’ trust. Tweet industry news as well as your company’s current events. Remember to take your time and really build up your online community. Relationships take time and need nurturing. Like this post?

Social Media 241

Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Disappointing offers.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

JUNE 3, 2010

Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. My son just turned one (time flies, doesn’t it?)

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

Without an understanding of your community and an understanding of the influencers , you’re destined for failure. George, a representative of a UK social media agency, emailed me last month to tell me to check out his company’s blog. You’re serving the community, not yourself. You need to work to see results.

Communities 269

Communities Social Media Influencer Social Networking 269

Techipedia: Tamar Weinberg

OCTOBER 28, 2014

Without the true community that helped build Digg, it died. It’s now, to me, nothing more than an RSS reader (and a good one in case you don’t like Feedly for whatever reason). The hospitality company wanted to fire that brand and retain one that had some rhyme and reason to their social media marketing. Good call.

Digg 213

Digg Marketing Social Media Feed 213

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JANUARY 24, 2012

When my company, Small Business Trends, LLC, first purchased BizSugar in the summer of 2009, the best way I could describe it was as a miniature version of Digg, except that BizSugar focused soley on sharing information geared toward small and mid-sized businesses. Work on Building a Community. A community does not build itself.

Small Business 200

Small Business WordPress Communities Content management systems 200

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

OCTOBER 25, 2011

Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Any job descriptions and statements of work do not have a place without an itemized list of desired outcomes that benefit the company line. Manage and grow our fan base on Facebook.

Social Media 271

Social Media Consultant Buy Feed 271

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

MARCH 1, 2011

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. 5 Ways Social Media is Like a Great Friendship is a post written by Tamar Weinberg. ].

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. We’d exchange greetings when we passed in the dormitory hallways. .

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JUNE 13, 2012

By using personalized search, users can see content written and recommended by people in their extended social media communities, as well as content based on their own web history. is a post written by Tamar Weinberg. ]. Today, search results can be objective or subjective. Great for investors … not so great for SEOs.

SEO 228

SEO Paid Search Metrics Google 228

Techipedia: Tamar Weinberg

JANUARY 17, 2012

I once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!). In the old days before the Internet, angry consumers had little recourse if they were mistreated by a company. These days, one bad customer experience is all it takes to destroy your company’s good reputation.

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

AUGUST 7, 2012

Some companies do this better than others do; however, one example that I can’t get enough of is from Domino’s Pizza UK. The Social Side of Brand Management is a post written by Tamar Weinberg. ]. The post The Social Side of Brand Management appeared first on Techipedia | Tamar Weinberg. Like this post?

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

APRIL 3, 2012

It captures an expanded spectrum of values and criteria for measuring organizational (and societal) success: economic, ecological, and social, and makes a case for companies to account for the full cost and impact of doing business. A TBL company seeks to benefit many constituencies because of interdependency, not exploit them.

Social Media 150

Social Media Energy Cost Communities 150

Kikolani

MARCH 22, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Aaron Wall, Brendan Soucie, Dev Basu, Geoff Kenyon, Marcela De Vivo, Tamar Weinberg, and more. Be sure to catch the weekly roundups by subscribing to Kikolani’s full feed via RSS or email.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Techipedia: Tamar Weinberg

JULY 24, 2012

Flood these sites and accounts with as much content as you’re able to produce — whether it’s information about your company, testimonials, positive reviews, or whatever else. Bad Online Reviews: What They Mean For Your Business is a post written by Tamar Weinberg. ]. He leads the team at www.reputationchanger.com. [

Review 162

Review Hotels Reputation Construction 162

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

to increase visibility in the online community. Imagine a time when email was not the primary form of communication within businesses! In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. What’s your goal? What are you looking to accomplish? to increase online sales.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

AUGUST 11, 2011

Tamar Weinberg has given her two cents on Google+ below (with related discussion here ): What’s Next? Since I use social media to market my company, and myself, I personally am struggling with this feature. is a post written by Tamar Weinberg. ]. After telling her my thoughts, her response is below. Like this post?

Google 177

Google Hitwise Social Networking comScore 177

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels. How Consistent Branding is Being Challenged in the Digital Age is a post written by Tamar Weinberg. ].

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Given my observations, both in the “canned response&# department and the company’s engagement with other customers and prospects, they’ve got it all wrong. In very rare occasions does this company make the compelling argument to promote the brand. What’s your social media policy?

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

For business promotion with social media, the growth and maturity stages would be ideal for business promotion with social media, and it could be argued that it is better for companies to adopt earlier in the introduction phase for enhanced visibility and overall socially savviness. How can social media benefit your business? Like this post?

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

Tell a Story : The stories surrounding your company or organization are the only things that differentiate you from your competitors. Forget about feeding them mission statements and vision statements; address your consumers individually and ask for their feedback. Corporate story. Like this post?

Video 189

Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

DECEMBER 27, 2011

What the Updates Mean for Your Company. Each Panda update meant something different for each company. Consider a few of the ways your company can follow the new Panda guidelines: Create new and original content. Looking Back on the Year of the Panda: Google Algorithm Changes is a post written by Tamar Weinberg. ].

Google 176

Google Small Business Engineering Guidelines 176

Techipedia: Tamar Weinberg

DECEMBER 1, 2010

There’s more to be done, such as listening to your community and actually speaking amongst them (and not just at them). Building these strong relationships gives users a renewed faith in your company and causes them to help be your vocal advocates. is a post written by Tamar Weinberg. ]. Photos by Shutterstock. [

Airlines 196

Airlines Brands Social Media News 196

Techipedia: Tamar Weinberg

MAY 22, 2012

Now for the fun part, creating a meme that can be used to market your company while still appealing to the masses. The key is in getting people to pay attention first, and then adding your company almost as an afterthought at the end. How To Use Memes to Promote Your Business is a post written by Tamar Weinberg. ].

Meme 176

Meme How To Flickr Insurance 176

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

It should also, at the same time, be something familiar to other Facebook users, as this is what they will see in their News feeds as their friends become fans or you post updates. thanks, tamar. Reply Jesse Stay December 1, 2009 at 2:15 pm Thanks for the opportunity to share, Tamar. t vài cách ?? ng Fans th?c

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out. After all, there are a lot of alternative reasons someone may “like” your company: They were in contact with you once, so they say “why not?” Sycapse’s Findings.

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). Julian Rockwoord is a Product Manager at Signal , a Chicago-based company that gives small businesses a simple product that unifies email, mobile and social marketing in a single platform. At Your Service. Like this post?

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Andy Havard is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. [ How To Monitor Your Three Essential Internet Marketing Strategies is a post written by Tamar Weinberg. ]. Like this post?

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

JULY 17, 2012

She writes for HigherVisibility SEO , a nationally recognized SEO consulting firm that offers online marketing services to a wide range of companies across the country. is a post written by Tamar Weinberg. ]. appeared first on Techipedia | Tamar Weinberg. Connect with Higher Visibility on Google+ and Twitter to learn more! [

Tools 138

Tools Directory URL SEO 138

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. The New Model: How Google+ “Gets” Content is a post written by Tamar Weinberg. ]. This is a guest post by Joel Harrison. Like this post?

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. Understanding of SEO and Analytics —Getting your company online is no doubt crucial to the success of a business.

Marketing 162

Marketing Insurance Directory SEO 162