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Special Ad Categories: A Guide for Meta Ads

Jon Loomer

Meta first announced Special Ad Categories in 2019. When you create a campaign, you are required to specify if you are running an ad to promote a Special Ad Category. Categories include: Credit Employment Housing Social Issues, Elections, or Politics Most ads will not qualify. This protects both you and Meta.

Insurance 136
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The Importance of Industry

Jon Loomer

You could run into special ad categories or a situation where you can only promote the product in certain circumstances. You’re more likely to be known for a niche if you specialize rather than generalizing with all types of clients. There are two considerations here… First, the industry will impact your ability to get results.

Industry 154
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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

You can optimize for and get reporting on standard and custom events generally, but all product purchases are lumped under the same Purchases event. I can also optimize for them, though I generally optimize for the standard event since it will provide more volume. This allows me to track purchase results by that category.

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5 Ideas to Start the Perfect Lifestyle Blog

SocMed Sean

While there is no set rule on what you should or should not include on your blog, each category has its benefits. What is a general lifestyle blog? A general lifestyle blog covers a wide array of topics. However, even general lifestyle blogs that cover multiple categories need a focus.

Travel 130
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How to Approach Meta Ads Targeting Now

Jon Loomer

It was generally seen as good practice to have multiple ad sets, if not multiple campaigns, dedicated to each audience segment. Another turning point was iOS 14 and the movement towards greater online privacy generally. Generally remarketing is mostly unnecessary. And it worked great! Is Remarketing Dead?

How To 190
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

A person who lacks confidence in their own decisions, or simply acknowledges their lack of expertise in a certain category, may seek the advice of others when making an unfamiliar purchasing choice. People generally trust the opinions of others they perceive to be like them, those they view as highly relatable. Similarity.

comScore 299
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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

Then, select Settings & Privacy… Then Settings… Then Ads… Then Ad Settings… Then “Categories used to reach you”… And then, finally, “Interest Categories”… That’s six clicks. Some are so general I’d have to imagine they’d apply to most people.