Social Media Strategies Summit

JUNE 8, 2023

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point

Brands 130

Brands Facebook Influencer Campaign 130

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category. About the Shorty Awards.

Social Media 129

Social Media Case Study Retail Study 129

Ignite Social Media

JULY 31, 2019

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Retail & E-commerce. Our Retail & E-commerce Audience Honor was for the work we did with Altar’d State.

Social Media 86

Social Media Case Study Retail Study 86

Social Media Strategies Summit

MARCH 25, 2021

Social Commerce Case Studies to Get Your Creative Juices Flowing. Joe’s Jeans was one of the first brands to demonstrate how Instagram’s social commerce functionality, Checkout, can be combined with the platform’s drop reminder feature to build excitement ahead of a new campaign. Nike Pre-Releases Air Jordan III on Snapchat.

Examples 223

Examples Retail Instagram Buy 223

agora pulse

JUNE 9, 2020

This makes them ideal for the retail, and food and beverage sectors. Advertisers can select a campaign type that optimizes Promoted Pins for specific consumer actions rather than just clicks. Case Study: Nationwide. The campaign resulted in a meaningful brand lift for the company and its products. Pinterest for Retail.

Engagement 138

Engagement Retail Case Study How To 138

Sherrilynne Starkie

FEBRUARY 23, 2013

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger.

Examples 177

Examples Brands Avatar Authentication 177

Likeable

NOVEMBER 13, 2019

Arguing that ads actually get more efficient during the holiday season, digital solutions agency HYFN conducted a year-long study tracking key engagement statistics and found that between November and December, there was a 10 percent drop in Cost Per View (CPV), and a 56 percent increase in Video View Rate. Give Back to Your Community.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. So how did brands in our study rank themselves along the continuum?

Video 131

Video Retail Influencer YouTube 131

The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S. And what about privacy?

Apple 149

Apple GPS Retail Wireless 149

Convince & Convert

DECEMBER 18, 2014

Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” While the goal is to help its customers get exactly what they want, the campaign is a prime example of useful marketing. Social Media Case Studies' Oh, and to Marc Jacobs.

Case Study 137

Case Study Retail Fashion Campaign 137

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. They also know when to implement a campaign approach to scale different products and messaging. Blogger networks can help brands or campaigns achieve “the network effect.”.

Blogger 154

Blogger Fashion Case Study Brands 154

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital.

Campaign 48

Campaign Hashtag Sentiment Overview 48

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Paid advertising, on the other hand, works to create campaign conversions. Try it Free.

Instagram 117

Instagram HootSuite UGC Influencer 117

The Realtime Report

FEBRUARY 1, 2020

One study found that companies with an effective multi-channel marketing strategy are able to keep 89% of their customers. But let’s face it, running these types of campaigns is incredibly difficult for most companies. Retail stores. How to Set Up a Multichannel Distribution System. Email marketing and newsletters.

System 91

System Press Release How To Notification 91

Pixlee

OCTOBER 27, 2021

Its use of micro-influencers and management of its influencer campaign using Pixlee’s CRM has lead to a 2% decrease in cart abandon rate, recouping as much as $25,000 in monthly revenue. . Measure and Manage Campaign Success. Some studies indicate companies make $6.50 It improves the quality of the influencer pool.

Influencer 75

Influencer Marketing Discount Retail 75

agora pulse

JUNE 22, 2017

” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” This is really useful for building up targeted Facebook ad campaigns. You can use the “pages to watch” feature or just like them on Facebook and study their posts.

Tips 127

Tips Hubspot Facebook Hashtag 127

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

Mobile 149

Mobile Team Retail Journal 149

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. Email marketing campaign. Set up an email marketing campaign and watch your ROI grow, and grow, and grow. If you’re a retailer, you can use the hashtag #blackfridayshopping or #blackfridaydeals to reach people who are looking for bargains. That’s higher than any other channel.

Strategy 101

Strategy Discount Marketing Retail 101

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Ignite Social Media

NOVEMBER 13, 2018

A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. Good news: UGC is right at your fingertips – the same study found that consumers are sharing positive experiences that social media marketers can tap into for their own campaigns.

Trends 143

Trends Social Media UGC Authentication 143

Hootsuite

JULY 21, 2022

Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. To find this answer, you’ll need to do a few simple calculations to determine which marketing campaigns benefited your business the most. These could be: Raising brand awareness. Boosting conversions.

ROI 113

ROI HootSuite Cost Campaign 113

Convince & Convert

APRIL 22, 2014

The Goal Since Unclaimed Baggage has one a retail location—no online store component—their goal was to connect with bloggers who were in a 2-3 hour radius of their location. They decided that retail and family oriented bloggers located in Alabama were the perfect fit. They were able to pull a list of 30 bloggers by location parameters.

Brands 158

Brands Blogger Retail Case Study 158

Sprout Social

OCTOBER 16, 2023

Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences. A case study revealed the brand transformation was powered by aspect-based insights from TikTok videos and comments. The clothing brand partners with IF7, a Gen Z consultancy, on their TikTok strategy.

Brands 115

Brands How To Authentication Collaboration 115

Hootsuite

MARCH 16, 2020

These can include a shoppable component for retailers. . Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . Creating a new ad campaign. Once you complete your account details, you can go to the Campaign tab to create your first ad campaign. The top-level is the campaign.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. Social media delivers a big ROI, and I cannot lie, friends. Get creative!

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. A study from the International Data Corporation found that 75% of senior and influential B2B buyers use online social networks throughout their purchase process. Source: Semrush ).

B2B 136

B2B Brands Marketing How To 136

Sprout Social

MARCH 1, 2023

Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested. The Shutterfly Collective Shutterfly, an online retailer specializing in personalized products, launched The Shutterfly Collective, a limited collection designed by influencers in July 2022.

Products 92

Products Team Focus Group Collaboration 92

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Syndicating reviews across retailer websites where your product is sold. Sharing case studies from clients. The point is: ecommerce is growing quickly, and you can’t market without it.

UGC 52

UGC Marketing Mobile Review 52

agora pulse

NOVEMBER 4, 2020

They can be highly effective for well-structured campaigns that align with their userbase. Reddit’s minimum daily ad spend is only $5 per campaign. Many advertisers therefore will enter in the highest bid amount they’re able to pay while maintaining campaign profitability. However, not for Reddit ads.

Reddit 115

Reddit CPC CPM Cost 115

Hootsuite

APRIL 6, 2022

All the time you spend reading through DMs and replying to customer inquiries can be put to better use: brainstorming new marketing campaigns, building financial reports, taking a well-deserved potato chip break. Instagram chatbot for retailers. Automate lead generation and sales. a diverse consumer base. Easy money.

Instagram 90

Instagram How To Retail FAQ 90

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. The hashtag campaign “Opt Outside” has been a hit. .

Social Media 67

Social Media SMS UGC Marketing 67

Hootsuite

SEPTEMBER 16, 2022

Bestseller is the best retail chatbot example for customer service in bulk. Source: Acquire Case Study. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. Mountain Dew’s promotional engagement campaign. freed up event staff from repetitive tasks.

Examples 96

Examples FAQ Insurance Retail 96

Idaconcpts

OCTOBER 12, 2012

According the Responsys, company tracking email marketing campaigns of top online retailers, Epson’s birthday emails managed to generate “revenue per email that’s 840% greater than the overall email program”. One more study showed that birthday emails brought a 60% increase in conversions compared to regular email. Reason #2.

Engagement 168

Engagement Template Templates Retail 168

Ignite Social Media

JANUARY 25, 2018

Facebook is experimenting with letting brands study people’s posts and comments on the platform. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Facebook recently made an exciting announcement for marketers.

Facebook 107

Facebook Sample Samples Sentiment 107

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. More and more case studies of successes in social channels are popping up. More about this blog here. Thanks for dropping by.

Research 265

Research Social Media Marketing Retail 265