Trending Sources

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads  on Facebook and then actually visited those stores. Optimize future campaigns.

Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. think this is a sublime idea.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). Instagram has a selection of campaign images. YouTube has a series of short films about the collection.

Social Media Campaigns Don’t Match When Consumers Are Online

Spin Sucks

And now there’s a new study out from YesMai l, which looked at the social networks of 20 popular clothing retailers in order to discover how email boosts social engagement, what times of day and week are most effective, and how to standardize some of your engagement in order to succeed. . More than 84 percent of Twitter campaigns occurred within regular work hours of 9 a.m.

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” The campaign will also include more traditional commercial spots on E!, Do you think Under Armour made the right decision by focusing their new campaign largely on social media?  Is it the most effective way to reach their target female demographic and influence purchasing? Sweat. Every. — Under Armour Women: youtu.be/4yUkong5zZg Sweat. Every. Crush it.

How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

Dana’s team has put together the Sprouts Love Expansion campaign. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. Sprouts has a Pinterest campaign this summer called Great Summer Grillin , where they are giving away 10 stainless steel grills. ” and used the answers that Sprouts lovers gave.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

The best way to do this is through creating social media campaigns that take customers through a funnel – from stranger, to fan, to buyer, to advocate. While this sounds simple enough, many businesses are ignoring some of the crucial elements required to make their campaigns a success. This last 2-3 years saw businesses flocking to social media in droves. Yet not many found it.

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. goals (Specific, Measurable, Achievable, Relevant, and Time Specific) will assure your SMS campaign is executed in a way that meets your objectives. Yes, that immediate. Having S.M.A.R.T

SMS 56

How to Develop a Successful Digital Coupon Campaign

Convince & Convert

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. Consumer Response to Coupon Campaigns Of all coupons searched for, grocery coupons are the most popular , accounting for over 50% of coupon searches. staggering 91% of coupon redeemers have said they will purchase from a retailer again after they have been offered a coupon.

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

The campaign – or “sock insurance” as the brand calls it – is a brilliant way to interact with consumers on Facebook, and a great customer service effort.  . ” It’s a great campaign – Betabrand makes consumers happy by replacing the missing sock, and consumers promote the brand to their social network with a fun, personal photo.

Durex #1Share1Condom Campaign Helps Fight AIDS

The Realtime Report

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. Based on AdAge’s calculations, that equals over $600,000 worth of condoms at retail prices, or $0.24 per tweet, like or share. Social Media Campaigns AIDS condoms Durex hashtag campaign HIV Twitter campaign World AIDS DayFrom November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page. The 2.5

Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Mobile shopping app   Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like  Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir ,  and of  Brand us Social  (BUS). About the Author Rupa is co-founder of  Yes Sir , one of Europe’s leading men’s grooming online retailers and co-founder of  Brand us Social  (BUS), a forward-looking Social Media and Digital intelligence and events company providing news, data and conferences. She

IKEA Holiday Catalog Features Online Video, Social Media Integration

The Realtime Report

“Celebrate Brilliantly” is being promoted through customer emails and an online banner ad campaign, reports The New York Times. Social Media Campaigns catalog IKEA online catalog online retail online shopping online video Pinterest retailThe catalog – called “Celebrate Brilliantly” – can be both read and watched on the IKEA website.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Another group came up with an ad campaign that featured missing sock ads that they posted around town at foot level. The mission?

Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

Idaconcpts

You rank low in the search engines – If you sell rugged laptops, and you rank low for all the terms associated with rugged laptops on Google, you could launch an SEO campaign to try to get your store to rank higher for relevant terms. All it takes to launch a successful SEO campaign or social media marketing campaign is time and research. PPC is instantaneous. Takeaway.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. Was the campaign successful, and will Facebook partner with other brands in this way?  .

Team 50

6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. 1. According to Mashable, one marketing firm running Facebook campaigns for major brands is seeing mobile click-through rates for Sponsored Stories that are 12 times higher than their desktop rates — not to mention 45 percent less expensive. Don’t Let Facebook Do Your Bidding.

CPM 37

Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans

The Realtime Report

The retailer also “loved the idea of tying their brand to something as tangible and emotional as a card sent to a loved one in the mail.” ” Social Media Campaigns Gap holiday promotion mobile app Postagram retail SincerelyThe cards usually cost $0.99 each, but Gap is giving away up to 1 million free postcards through the end of the holidays.

The Challenge of Online Selling for CPGs

Idaconcpts

From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. CPG CPG brands have invested millions of dollars in creating robust brand sites and digital marketing campaigns—all in the interest of engaging loyal buyers. CPGs online retailers must rely on creative strategies to increase direct site sales.

Price 54

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. The campaign was a success and helped promote Sidecar as a leader in delivering unique shared riding experiences. 4. Don’t Image via BigStockPhoto.com. User-Generated Content. And what’s better than new customers?

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Apparently the campaign was considered successful: Michael Kors launched another giveaway in September (this time for a Paris limited edition watch), asking users to post photos of their watch style – again using #MKTimeless – to Instagram or Twitter. Social Media Case Studies fashion Instagram Instagram contest luxury brand luxury retail Michael Kors retail

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Once this data is polished and organized, the YouTube influencer profile is put into the marketplace ready to be searched for by brands who want to create influencer marketing campaigns. Selections appear on the right.

Influencer Relations and the Target Plus-Sized Win

Spin Sucks

But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. Except, if you’re plus-sized, Target has not traditionally been your retail BFF. The Target influencer relations campaign is smart on a lot of levels. Miss: Canada. Sorry, Canadians.

Your Brand Is A Learning Space

Twist Image

While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. learning space is not a campaign. . At the retail level, on a mobile application, on Facebook or on YouTube. big box retail. retail. retailer. How much more content does the world really need? Sure, the world had advertorial content back then, but it was nothing like the media landscape of today. We're seeing it everywhere. Still, most of the media being created looks, feels and acts like an ad. . advertorial.

How NOT to Run Your Social Media

Waxing UnLyrical

There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. The McDonalds #McDStories campaign  is a classic example; the hashtag unleashed a barrage of stories of food poisoning and animal cruelty, not exactly what the brand had in mind. 2. Avoid Client Relations Guest Posts Social Media Twitter effective social campaigns

Tracking, Personalization And Screams Of Privacy

Twist Image

Marketers are constantly being put on notice for tactics and campaigns that cross the line. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." " Creepy invasion of privacy or awesome use of technology at the physical retail level? compare prices among retailers, the survey says. internet retailer.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

For each dollar spent on your influencer program, you will generate an average $6.95 in returns,  or even higher if you are in the food, retail or travel industry (2015, The Shelf ). This visual search will also help you determine which platform you will be focusing on for your next campaign. You should have already heard this statistic: over 1.8 Screenshot from @mrslvoemon.

How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise

Convince & Convert

Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. ” The “Fix In Six” window display campaign was created by Spaeth Design and BBDO NY and will be up through the end of August. Another unique characteristic of this content evangelism is the integration of social and digital content in a physical retail location. Here, we’re right in the community.” 7itdsjovZ8.

American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. The brand is creating one or two lead generation campaigns per week on Twitter. 50% of leads from these campaigns led to new emails (not previously in the brand’s database). Those are some pretty impressive numbers. ” Consistently Engaging.

Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores.

GPS 19

How Your Brand Should Tell A Beautiful Story

Twist Image

Most of them (if not all) are just trumped up stories about how great a brand performed on some kind of platform or campaign. retail. Before you do anything, please watch this: It''s almost perfect, isn''t it? I don''t even own that much clothing from Patagonia. But, after watching this twenty-plus minute video on YouTube , that will change. Yes, it''s a powerful statement. brand.

Film 52

Business and Marketing Tips for the Beginning of the Holiday Season

Unspoken

It seems as though the time of year that is coming is one of deals, bargains, and sales campaigns. Any business or retailer who doesn’t make an effort to capitalize on the holiday season is frankly just silly! If you own a retail business or a website that is retail-based, take this golden opportunity to offer new products. Also, holiday keywords are hot!

New tool for Social Media Citizens – Social Campaign

Social Media Citizens

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio New tool for Social Media Citizens – Social Campaign June 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share Just some quick news. I’ve accidently approached this new social media tool developed by Crowd Factory called Social Campaign. SMC QUOTE “.As

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

This isn’t so surprising when you consider that 80% of shoppers engage with a retailer or brand through digital channels before actually walking into a store and making a purchase. Aside from general campaign guidelines, give vloggers the freedom to be authentic in their videos. Image via BigStockPhoto.com. Especially with the holidays in full swing, influencers are busier than ever. And

UGC 46

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. For retail businesses , you can dig deeper into seeing who added what into their shopping cart, whether they completed the purchase, or did something else instead. and nearly $220B worldwide. So why the big fuss? Through downloads? Yes, but no.

How to Adapt Your Brand for Instagram

Convince & Convert

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising opportunities on Instagram?

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. On Black Friday, Snapchat users were able to get a free lens developed by Beats, dubbed “Drake Big Rings” in the in-app store, making the company the first consumer brand to run a Sponsored Lens campaign. Leverage Relatable Moments. Give Back.

UGC 38

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers. Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. The nature of the campaign enabled it to stay fresh for the entire 6 months without duplication.

Case Study Crunch: Retail Social Media Case Studies « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere. million – and counting. Larry Danna). Einstein Bros. Channels: Email, Photo sharing, UGC. what a year!

10 Reasons Market Research is Critical to Social Media

Adam Cohen

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed.  The market research team is typically the best equipped, since they a) know who your competitors really are, and b) likely keeps tabs on them already for other campaigns, pricing, promotions and events. 1.  What did I miss?

How to Showcase Your Brand’s Unexpected Side

Convince & Convert

In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. It’s not surprising that people steal from retailers, but it is interesting to see a luxury brand show real-life footage of shoplifting in their stores. Love freebies?

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

They also know when to implement a campaign approach to scale different products and messaging. Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. When it comes time to promote a facet or specific piece of their brand, Sam finds it beneficial to work with blogger networks for a scalable and scheduled campaign. Meet Sam.