Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Waxing UnLyrical

JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #2: The Best Social Videos Are Diverse and Authentic.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman.

Case Study 114

Case Study Marketing Directory Retail 114

Likeable

NOVEMBER 13, 2019

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. To illustrate that point and get your creative juices flowing, we’ve developed some thought starters for holiday campaigns (organized from least to most effort!)

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 115

Brands How To Authentication Collaboration 115

Pixlee

OCTOBER 27, 2021

Its use of micro-influencers and management of its influencer campaign using Pixlee’s CRM has lead to a 2% decrease in cart abandon rate, recouping as much as $25,000 in monthly revenue. . Measure and Manage Campaign Success. Their audience wants to know, and it’s one way they gauge legitimacy. Chances are there’s more than one.

Influencer 75

Influencer Marketing Discount Retail 75

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77

Brands Content Authentication Campaign 77

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Welcome To The Video Generation By Jason Katz. ” Click To Tweet. .”

Video 131

Video Retail Influencer YouTube 131

Social Media Strategies Summit

FEBRUARY 18, 2021

Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform. Authenticity Will Continue to Be Vital. When people come on social media, they want good, engaging, and authentic content and not promotional, branded content. It’s as simple as that.

Trends 195

Trends Social Media Authentication Instagram 195

Ignite Social Media

NOVEMBER 13, 2018

A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. Good news: UGC is right at your fingertips – the same study found that consumers are sharing positive experiences that social media marketers can tap into for their own campaigns.

Trends 143

Trends Social Media UGC Authentication 143

Social Media Strategies Summit

OCTOBER 16, 2019

trillion annually, representing 30% of total retail sales. The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform.

Brands 103

Brands NGO Authentication Campaign 103

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained.

Brands 94

Brands Retail Campaign Authentication 94

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Bonus: You can add campaign hashtags and keywords to Keyhole. Track your campaign specifics with Keyhole 2.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 29, 2024

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. This tool streamlines the content creation process, allowing users to focus on the strategic aspects of their campaigns. Customer Care by Sprout equips teams to create authentic customer connections at scale.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Paid advertising, on the other hand, works to create campaign conversions. It makes their recommendations authentic, and their followers are more likely to have a shared interest. Try it Free.

Instagram 117

Instagram HootSuite UGC Influencer 117

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). A targeted, in-language social media ad campaign also helped. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Sprout Social

FEBRUARY 22, 2022

You can bake social proof into campaigns. Social shopping makes it easier for consumers to buy your product and share authentic feedback all in one place. Even better, you can weave this social proof into your future marketing campaigns for added credibility. You’ll have better data about what works. Instagram Shopping.

Platform 109

Platform Tips Buy Instagram 109

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Engaging with posts and comments in a way that feels genuine and authentic. You should respond to customers in a way that feels authentic to your brand.

Report 66

Report Atlassian Brands Sentiment 66

Pixlee

JUNE 13, 2019

These brands showcase authentic customers and proudly emphasize their community values through a value-oriented message. Instead of a professionally edited, stylized look at the LGBT community, these brands champion authentic representation through honest reflections of people and how they associate with these brands. Kenneth Cole.

Brands 61

Brands Hotels UGC Apparel 61

Pixlee

MARCH 5, 2019

In 2018, the #JanuBURIED photo contest on social media won a Poppy award for Best Social Media Campaign of 2018. Retailers looking to add value to their in-store experiences stand to benefit from adopting similar interactive displays. Learn more about the top community-driven marketing campaigns here.

Communities 70

Communities UGC Geotagging Real Estate 70

Pixlee

JUNE 24, 2020

We now live in a world where FOMO (fear of missing out) has taken over retail. Whether you’re new to influencer marketing or have attempted it in the past, these five tips will set you up for success for your next influencer campaign. Maintain Influencer Relationships Beyond the Campaign.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Convince & Convert

DECEMBER 16, 2014

They also know when to implement a campaign approach to scale different products and messaging. Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores.

Blogger 154

Blogger Fashion Case Study Brands 154

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Pixlee

DECEMBER 15, 2021

TikTok’s culture is all about authentic, short videos rather than focusing on refined reviews or stories. Social commerce blends ecommerce and social media best practices as an exciting, profitable development in the retail marketing area. The De-Siloing of Social Commerce. The Growth of the Metaverse.

Social Media 52

Social Media UGC Marketing Influencer 52

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Shutterstock capitalized on this trending topic with their social media campaign, Fyrestock.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

NOVEMBER 29, 2022

Dove’s inspiring Real Beauty campaigns? OREO: Inclusive and celebratory campaigns. Having worked first-hand with the OREO team on past activations for the LGBTQ+ community, I love the thoughtfulness and creativity that goes into content developed for social around a campaign.”. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok?

Social Media 92

Social Media Brands Meme Real Estate 92

Sprout Social

OCTOBER 14, 2020

That’s because modern companies are looking to reach customers beyond traditional ad campaigns. Since ambassadors are truly unfiltered and authentic, they’re able to promote your products without being super sales-y about it. At a glance, influencer marketing campaigns and brand ambassador programs might seem identical.

Brands 144

Brands How To Hashtag Applications 144

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. If you have an authentic connection with your customers, they’ll enjoy seeing their photos featured on your page.

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

MARCH 1, 2023

The Shutterfly Collective Shutterfly, an online retailer specializing in personalized products, launched The Shutterfly Collective, a limited collection designed by influencers in July 2022. She started out sharing vegan recipes on social media and quickly garnered a following through her warmth and authenticity.

Products 92

Products Team Focus Group Collaboration 92

Convince & Convert

APRIL 22, 2014

The Goal Since Unclaimed Baggage has one a retail location—no online store component—their goal was to connect with bloggers who were in a 2-3 hour radius of their location. They decided that retail and family oriented bloggers located in Alabama were the perfect fit.

Brands 158

Brands Blogger Retail Case Study 158

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Pixlee

DECEMBER 4, 2018

Athletic clothing retailer HYLETE found the ability to do just that. Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. The result of these campaigns? How do you keep your website free of clutter while providing the most relevant product information?

UGC 48

UGC Bazaarvoice Products Retail 48

Sprout Social

JULY 6, 2020

As a social media manager, perhaps you’ve created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people. To do that successfully, we need to focus on both internal and external steps to ensure the efforts are authentic, sustainable and helpful.

Strategy 145

Strategy Social Media Organization Education 145

Pixlee

JUNE 21, 2017

Retailers can reduce the rate of cart abandonment and increase conversions in two ways: By streamlining the checkout process. While many brands deploy retargeting campaigns that create a second and third touch point for recovering customers, these emails are often relatively lackluster in nature. The returns are phenomenal.

Social Media 46

Social Media Retail Authentication Campaign 46

Convince & Convert

JUNE 20, 2017

For instance, if you are in retail, there is a whole new dimension of preparation you need to consider when creating video content. They want brands to be authentic in a way they can relate to. Once you solidify a reputation for authentic content that genuinely improves lives, conversions will be inevitable. Click To Tweet.

Conversation 161

Conversation Video Content How To 161

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Why should brands carry out review analysis?

Review 128

Review Brands How To Analysis 128