Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
For consumers the world around, this endless maze of campaigns, stunts, and tricks has the tendency to overwhelm and desensitize. Brands need to strip back to the basics to succeed with their marketing campaigns. . The post Authentic Storytelling in an Age of Mass Marketing appeared first on Spin Sucks. By Bryan Adams. Research from Media Dynamics, Inc. Community Over Network.
Four Marketing Lessons from the Success of Hamilton
OCTOBER 4, 2016
What can marketers learn from "Hamilton," the Broadway hit musical that has received a Pulitzer Prize, a Grammy, and 11 Tony Awards, including Best Musical? Robert Glazer shares four lessons every marketer can take from the success of the widely popular production. The post Four Marketing Lessons from the Success of Hamilton appeared first on Spin Sucks.
The Hillary Clinton PR Campaign
MAY 26, 2015
You see, you’ll never change a person’s mind about those two things and they’re meant to only frustrate the other party when discussed (unless, of course, you agree). I say this because I want to talk about the Hillary Clinton PR debacle—I mean, communications campaign—she has employed and I don’t want it to devolve into a political conversation. By Gini Dietrich.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
This means the reviews for a product or a brand by influencers have more credibility or authenticity as opposed to the ones posted by celebrities. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. What is their profile like and how will their personality promote your campaign? Heineken 100 marketing campaign.
Eleven Reasons Domino’s Turnaround Campaign Worked
JUNE 6, 2011
The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Strategic planning. The Period.”
8 Tips for Using Social Media for Political Campaigns
JUNE 16, 2011
By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends. Running a campaign isn’t easy. That was then, this is now.
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. Sensing a shift in the air toward true authenticity and connection above ROI, they’ve removed all forms from the site. “All of the content we create and share from here on out will be free,” they announced.
What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign
Convince & Convert
OCTOBER 23, 2014
What can you learn from a megastar’s Instagram teaser campaign? While Taylor Swift’s campaign was a mix of both, you’ll see many companies picking a course of action depending on the company’s overall strategy for the announcement, marketing campaign objectives and anticipated excitement from your customers. Image via BigStockPhoto.com. Life is good, right? Track 1 #1989lyrics.
This Brutally Honest Social Campaign Wants You to ‘Seize the Cray’
Convince & Convert
APRIL 21, 2016
This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. This campaign follows “ Save the Bros ,” a campaign that promoted Organic Valley’s Organic Fuel protein recovery shake, which is now #1 in its category. The authenticity of this campaign is what makes it shine. So, how can your brand “seize the cray?”
Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact
Convince & Convert
NOVEMBER 10, 2014
An intrinsic piece of great marketing that we stress at GroupHigh is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand. This video was to be paired with native and word of mouth advertising techniques that would serve as the backbone of the campaign. Obviously, a phenomenal video isn’t enough to make a campaign successful.
The Game Show Guide to Life and Business
OCTOBER 2, 2012
You can’t manufacture authenticity. Door Number Two: Marketing and PR Campaigns. News releases, PR campaigns, and social media – got it. I’ve priced my wares attractively and demonstrate how they will change people’s lives. I’m making sales. Today’s guest post if by Carmelo Bryan. Don’t you hate it when you get shafted on a business transaction? It sucks. Shafted.
3 Social Media Tips for a Successful Holiday Season
NOVEMBER 9, 2016
This time of year truly offers so many opportunities to reach your audience in a personal, authentic and meaningful way. Here are a few great social media campaigns worth taking a peek at. Blog facebook for holidays holiday social media holiday social media facebook social media campaigns social media for real estateReady or not, the holiday season is here. Make it personal.
How Influence Marketing Differs from Celebrity Endorsement
Convince & Convert
FEBRUARY 24, 2016
Justin Bieber got another chance to show his unclothed body to the world when Calvin Klein included him in a campaign that boosted pictures of celebrities wearing their products on twitter with the hashtag in #mycalvins. Many marketers are praising this as an expertly executed influence marketing campaign, but really, it’s just celebrity endorsement in SNS wrapping paper.
How to Partner With Social Media Influencers for the Holidays
Convince & Convert
DECEMBER 14, 2015
Aside from general campaign guidelines, give vloggers the freedom to be authentic in their videos. Their authenticity is what led them to vlogger stardom in the first place. Social Media Strategy Social Media Marketing social media campaign pinfluencer social media influencers influencer marketing holidaysImage via BigStockPhoto.com. Instagram Influencers.
5 Ways to Influence Shoppers on Valentine’s Day
Convince & Convert
FEBRUARY 10, 2016
adults have “broken up” with a brand due to disruptive marketing, you’ll want to strive for authenticity in your digital marketing efforts. YouTube Valentine’s Day Campaign. Give viewers a time-sensitive offer they can’t resist to ensure you get them into your store, and leverage an influencer’s audience to get much more out of your campaign. Over the last year, there was a $1.6B
Who Cares More, Coke or Pepsi?
APRIL 2, 2011
participation metrics, and generally a failure to report the results of its community investments, lead one to question the authenticity of Pepsi Refresh. They also show a lack of understanding about corporate social responsibility, authenticity and social media. There’s an authenticity to Coke’s efforts that one does not get from Refresh. Image by Orin Zebest.
5 Ways to Ensure Your Holiday Content Gets Discovered
Ignite Social Media
OCTOBER 14, 2016
When you’ve made the decision to take a stab at some authentic, on brand holiday content, you don’t want to wait until the day of to share the wealth. The social media sphere is already an immensely busy arena, and it can be difficult for your content to gain traction on the quietest of days. Wrong! Have a little faith now. Stop ‘em in Their Scroll. But how do we do this? Great question!
Tips To Improve Performance in Google Shopping
Social Media Marketing
OCTOBER 21, 2015
Means currently setting up ad campaigns in Google Shopping is a profitable option. Look for Authentic Source for Your Data In order to improve quality keeps data fresh. Data & Campaign Optimization Product Groupings After finishing the data feed work your next focus is seeing how you’re using it. Fill your feed with plenty of relevant information. Avoid promotional text.
Coalition Marketing for the Common Good
AUGUST 17, 2011
Also consider how Zoetica and RAD Campaign co-market the Nonprofit 2.0 Finally, a word on authenticity. Some marketers will tell you authenticity does not exist , that customers don’t want it. That is authenticity, and practicing conscious awareness in business. Image by jdhilger. Modern Internet tools have made coalition marketing incredibly simple. Conference.
#SocialPR Spotlight: Laura Kaslow
OCTOBER 31, 2016
If you want to be authentic, you have to think about the person you’re talking to, otherwise you’re talking to an empty room. And, you have to be your most authentic self in-person and online. What is one Social PR campaign you’re in love with? Everything that Dove does with their Real Women campaign. Happy Halloween! So believe me, to get to know her really is a treat!
How This Fashion Brand Found the Sweet Spot in Blogger Relations
Convince & Convert
DECEMBER 16, 2014
They also know when to implement a campaign approach to scale different products and messaging. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. Blogger networks can help brands or campaigns achieve “the network effect.”. Create a well-organized campaign. Image via BigStockPhoto.com.
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
SEPTEMBER 1, 2016
Campaigns and content that works for one market often doesn’t resonate with another. major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). targeted, in-language social media ad campaign also helped. Guest post by Charles Whiteman. Marketers can face challenges during such expansions, however.
Are You Doing Influencer Marketing Right?
DECEMBER 16, 2013
Basically, amplifying content in a meaningful and authentic way. Let influencers tell an authentic story. Show proper influencer attribution. *In a survey, these were the top reasons for negative experiences with influencers: Campaign was not organized. Here are a few of the key points I took away from it. What is influencer marketing? Step 1: Identify Influencers. Go mobile!
The Secret to Crazy-Happy Blogging
AUGUST 28, 2012
have created unique ad campaigns and charged for guest posts differently than most. Miscellaneous Blog Tips authentic blogging make money bloggingThis guest post is by Lisa Cash Hanson of Mompreneuer Mogul. “Try to discover. The road to success. And you’ll seek but never find, But blaze your own path. And the road to success. Will trail right behind.” ” I am.
Why Gamification Works: How Brands are Marketing With Fun
Convince & Convert
MARCH 26, 2014
Something I’m seeing a shift toward—which I love—is a movement in marketing that focuses on ditching the campaign model and finding people who authentically like a brand no matter how far (or small) the social reach. One of the many things I absolutely love about my job at GroupHigh is that I get to talk to PR and marketing professionals on a daily basis.
Just get us the Millennials! #Marketing #Fail
DECEMBER 30, 2014
Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Shop locally and prefer hand-made and authenticity to mass production. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. 38% of Millennials are bilingual.
How IHOP Got Personal for National Pancake Day 2016
Convince & Convert
MARCH 17, 2016
IHOP’s National Pancake Day campaign follows a series of clever initiatives from the company, including turning fan photos into real-time pancake portraits on Twitter in January to celebrate the return of “All You Can Eat Pancakes.”. So, what can you learn from this campaign? Genuine is the key word here—it needs to feel authentic versus done for the sake of marketing or revenue gain.
Unlock Facebook’s Secret Blueprint for Successful Facebook Pages
MARCH 7, 2016
great example from Facebook is this video from Dove which is thought-proving and authentic. So whatever your business goals, you can get the most from Facebook, build your best campaigns and see your best results. successful Facebook campaign allows you to share real, authentic conversations. You need to stop thumbs from scrolling.” ” But how? Be succinct.
A Step-By-Step Guide to Launching a Branded Hashtag
JULY 11, 2016
As you’re brainstorming potential hashtag options, remain authentic. While it’s important to set objectives, it’s important to remember that your goals will vary based on which type of hashtag campaign you decide to run. Don’t lose sight of the authentic conversations, new ideas and viral memes that the hashtag brings to. how do you feel about using # (pound) for groups.
5 Easy Ways to Get Better Instagram Engagement
JULY 13, 2016
Their #ThingsOrganizedNeatly campaign consisted of photos of multiple items. The campaign led to a 20 point lift in ad recall and a 6 point lift in brand awareness. The key is to be authentic and to give the individual of value. Sometimes your campaigns will need extra love. Say goodbye to the “King of Engagement.” How can brands beat this trend? Be Open.
Have You Heard of the #CoolestInterviewEver?
FEBRUARY 26, 2014
However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter. According to Campaign India , as of Feb. Sounds weird? Think again.
The True Value of Storytelling: Nail your Brand Narrative
NOVEMBER 30, 2016
Their advertisements are made to evoke smiles, with gorillas drumming along to classic songs, and “How Do You Eat Yours” Crème egg campaigns. Finally, Aldi has been running the same fantastic campaign for a number of years, where they put genuine people in front of a camera and ask them to compare the “Aldi” brand products with big-name brands. Probably not.
Top Marketing Trends for 2013
JUNE 4, 2013
You must be engaging, authentic and trustworthy; answer questions of prospects and clients without the sales pitch. As you create your marketing campaigns, be sure a clear and concise theme ties all of your channels together. Here we go: Social Business Has Risen. You cannot afford to ignore social media. Pick the specific platforms that make sense for your business.
Top 3 Mistakes Brands Make with Influencer Marketing
Convince & Convert
SEPTEMBER 2, 2015
Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Lacking in Authentic Communication. Fix It: How to Be Authentic. Screen for online reputation. Does
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd. Here’s how to stand out from the crowd with your influencer marketing campaigns. After all, the execution of any influencer marketing campaign is just as important as the planning and strategizing.
Workplace Genome Project: Q1 Update
APRIL 27, 2016
Our Vision is to lead a workplace (r)evolution that is based in the power of human community, the intricacies of thriving workforces, and authentic connections with today’s and tomorrow’s talent—all driven by the Workplace Genome.™ Our Every quarter, I’ll post what we’re up to over at WorkXO. Overview. Our Mission is to upgrade work. membership stats. member findings.
How Starbucks Generates Over 270k in Engagement for Each Instagram Post
SEPTEMBER 29, 2016
Starbucks’ lighthearted caption showing off a more authentic, human side of the brand. Use Hashtags Strategically to Generate Engagement and Source User-generated Content: For the summer months, Starbucks ran themed campaigns on Instagram every week using the #StarbucksOnIce and regrammed the best picture from the campaign. Here is the most engaging post for the data period.
12 Do’s And Don’ts Of #SocialSelling
Social Selling Masters
AUGUST 22, 2016
Leave extensive marketing to other digital campaigns. DO be authentic. As a salesperson seeking out new prospects of generating leads, chances are that you have tried your “luck” in social selling. Social selling revolves around social media, helping you to stay connected to your customers and get more insights of their wants and needs in order to offer your product in a customer-oriented mindset. In brief, it is about educating your potential customers about your product and leaving the decision to their discretion. Haste makes waste! DO set goals. DO engage. DO add value.
The Seven Golden Rules to Paying Influencers
JUNE 9, 2015
When paying LeBron James to endorse a beverage brand, it is a celebrity endorsement campaign, not influencer marketing. The same goes with programs in which people are paid to endorse a product, be it a tweet, Klout campaign, or a blog. Metrics for success in those campaigns are much closer to advertising and broadcasting than influencer metrics. Pay for craft, not influence.
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
successful social media campaign should have a positive impact on your search ranking, as well. How to Create a Conversion-Based Social Campaign Download. Let’s say you have 1,000 authentic followers interested in your content and you share an article relevant to your niche with these 1,000 followers. Are your social media efforts aligned with your SEO strategy? Download.