participation metrics, and generally a failure to report the results of its community investments, lead one to question the authenticity of Pepsi Refresh. They also show a lack of understanding about corporate social responsibility, authenticity and social media. In short, now that the fanfare is over, what good did the company achieve, and how do people feel about their participation in the campaign since the primary reported result is that they posted about Pepsi Refresh? There’s an authenticity to Coke’s efforts that one does not get from Refresh. MORE >>

BzzAgent has discovered that about 61% of brand advocates would buy products up to one year after social media campaign has expired. This does not mean that social media has become a “push the button cash machine” Not every campaign will be successful. This does not mean that brands should fire one campaign behind another. When they listen carefully their audience will tell them which campaign could be appreciated to become a possible success story. In the mean time a human and authentic communication should be the priority. And that’s good! MORE >>

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends. I’ve seen campaigns hoping to grow (don’t they all?), Find (or hire) the right person to help you leverage the potential of social media and taking your campaign online – where the fish are. Running a campaign isn’t easy. MORE >>

Whether you’ve dabbled in the email marketing space, or you are a proven expert, this supplement include page after page of tips and tricks, insights and things to think about to make your email campaigns even more successful. Know the basic elements of email authentication.   Your search marketing team has a sound understanding of the types of language, keywords and phrases you should be using in your email campaigns.  Add strategies for localized email campaigns. Speaking from experience, I know this to be true of campaigns I’ve run in the past. Wendy Boyce. MORE >>

have created unique ad campaigns and charged for guest posts differently than most. Miscellaneous Blog Tips authentic blogging make money bloggingThis guest post is by Lisa Cash Hanson of Mompreneuer Mogul. “Try to discover. The road to success. And you’ll seek but never find, But blaze your own path. And the road to success. Will trail right behind.” ” —Robert Brault. I’ve spent much of my life mastering the art of impersonations—basically copying a singer’s style and recreating that on stage. was a Las Vegas Impersonator. ” I am. Listen. I MORE >>