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Authentic Storytelling in an Age of Mass Marketing

Spin Sucks

For consumers the world around, this endless maze of campaigns, stunts, and tricks has the tendency to overwhelm and desensitize. Brands need to strip back to the basics to succeed with their marketing campaigns. . The post Authentic Storytelling in an Age of Mass Marketing appeared first on Spin Sucks. By Bryan Adams. Research from Media Dynamics, Inc. Community Over Network.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This means the reviews for a product or a brand by influencers have more credibility or authenticity as opposed to the ones posted by celebrities. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. What is their profile like and how will their personality promote your campaign? Heineken 100 marketing campaign.

The Hillary Clinton PR Campaign

Spin Sucks

You see, you’ll never change a person’s mind about those two things and they’re meant to only frustrate the other party when discussed (unless, of course, you agree). I say this because I want to talk about the Hillary Clinton PR debacle—I mean, communications campaign—she has employed and I don’t want it to devolve into a political conversation. By Gini Dietrich.

Eleven Reasons Domino’s Turnaround Campaign Worked

Spin Sucks

The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Strategic planning. The Period.”

Eight Signs You’ve Contracted the Big C … Campaign

Spin Sucks

We need to stand up and fight back against marketing campaigns and this is my first contribution to the cause. We can’t afford to take short cuts or design our communications in short-lived campaigns. I bet Jean Giradoux marketed his novels and plays in campaigns! The first symptoms of the campaign disease can be unnoticeable. By Bryan Adams. Great news! Let me explain.

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends. Running a campaign isn’t easy. That was then, this is now.

What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

What can you learn from a megastar’s Instagram teaser campaign? While Taylor Swift’s campaign was a mix of both, you’ll see many companies picking a course of action depending on the company’s overall strategy for the announcement, marketing campaign objectives and anticipated excitement from your customers. Image via BigStockPhoto.com. Life is good, right? Track 1 #1989lyrics.

This Brutally Honest Social Campaign Wants You to ‘Seize the Cray’

Convince & Convert

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. This campaign follows “ Save the Bros ,” a campaign that promoted Organic Valley’s Organic Fuel protein recovery shake, which is now #1 in its category. The authenticity of this campaign is what makes it shine. So, how can your brand “seize the cray?”

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

An intrinsic piece of great marketing that we stress at GroupHigh is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand. This video was to be paired with native and word of mouth advertising techniques  that would serve as the backbone of the campaign. Obviously, a phenomenal video isn’t enough to make a campaign successful.

The Game Show Guide to Life and Business

Spin Sucks

You can’t manufacture authenticity. Door Number Two: Marketing and PR Campaigns. News releases, PR campaigns, and social media – got it. I’ve priced my wares attractively and demonstrate how they will change people’s lives. I’m making sales. Today’s guest post if by  Carmelo Bryan. Don’t you hate it when you get shafted on a business transaction? It sucks. Shafted.

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How Influence Marketing Differs from Celebrity Endorsement

Convince & Convert

Justin Bieber got another chance to show his unclothed body to the world when Calvin Klein included him in a campaign that boosted pictures of celebrities wearing their products on twitter with the hashtag in #mycalvins. Many marketers are praising this as an expertly executed influence marketing campaign, but really, it’s just celebrity endorsement in SNS wrapping paper.

5 Ways to Influence Shoppers on Valentine’s Day

Convince & Convert

adults have “broken up” with a brand due to disruptive marketing, you’ll want to strive for authenticity in your digital marketing efforts. YouTube Valentine’s Day Campaign. Give viewers a time-sensitive offer they can’t resist to ensure you get them into your store, and leverage an influencer’s audience to get much more out of your campaign. Over the last year, there was a $1.6B

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How to Partner With Social Media Influencers for the Holidays

Convince & Convert

Aside from general campaign guidelines, give vloggers the freedom to be authentic in their videos. Their authenticity is what led them to vlogger stardom in the first place. Social Media Strategy Social Media Marketing social media campaign pinfluencer social media influencers influencer marketing holidaysImage via BigStockPhoto.com. Instagram Influencers.

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Who Cares More, Coke or Pepsi?

Geoff Livingston

participation metrics, and generally a failure to report the results of its community investments, lead one to question the authenticity of Pepsi Refresh. They also show a lack of understanding about corporate social responsibility, authenticity and social media. There’s an authenticity to Coke’s efforts that one does not get from Refresh. Image by Orin Zebest.

Tips To Improve Performance in Google Shopping

Social Media Marketing

Means currently setting up ad campaigns in Google Shopping is a profitable option. Look for Authentic Source for Your Data In order to improve quality keeps data fresh. Data & Campaign Optimization Product Groupings After finishing the data feed work your next focus is seeing how you’re using it. Fill your feed with plenty of relevant information. Avoid promotional text.

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

They also know when to implement a campaign approach to scale different products and messaging. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. Blogger networks can help brands or campaigns achieve “the network effect.”. Create a well-organized campaign. Image via BigStockPhoto.com.

Coalition Marketing for the Common Good

Geoff Livingston

Also consider how Zoetica and RAD Campaign co-market the Nonprofit 2.0 Finally, a word on authenticity. Some marketers will tell you authenticity does not exist , that customers don’t want it. That is authenticity, and practicing conscious awareness in business. Image by jdhilger. Modern Internet tools have made coalition marketing incredibly simple. Conference.

How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

IHOP’s National Pancake Day campaign follows a series of clever initiatives from the company, including turning fan photos into real-time pancake portraits on Twitter in January to celebrate the return of “All You Can Eat Pancakes.”. So, what can you learn from this campaign? Genuine is the key word here—it needs to feel authentic versus done for the sake of marketing or revenue gain.

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Are You Doing Influencer Marketing Right?

Firebelly

Basically, amplifying content in a meaningful and authentic way. Let influencers tell an authentic story. Show proper influencer attribution. *In a survey, these were the top reasons for negative experiences with influencers: Campaign was not organized. Here are a few of the key points I took away from it. What is influencer marketing? Step 1: Identify Influencers. Go mobile!

The Secret to Crazy-Happy Blogging

ProBlogger

have created unique ad campaigns and charged for guest posts differently than most. Miscellaneous Blog Tips authentic blogging make money bloggingThis guest post is by Lisa Cash Hanson of Mompreneuer Mogul. “Try to discover. The road to success. And you’ll seek but never find, But blaze your own path. And the road to success. Will trail right behind.” ” I am.

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Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter. According to  Campaign India , as of Feb. Sounds weird? Think again.

Why Gamification Works: How Brands are Marketing With Fun

Convince & Convert

Something I’m seeing a shift toward—which I love—is a movement in marketing that focuses on ditching the campaign model and finding people who authentically like a brand no matter how far (or small) the social reach. One of the many things I absolutely love about my job at GroupHigh is that I get to talk to PR and marketing professionals on a daily basis.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Shop locally and prefer hand-made and authenticity to mass production. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. 38% of Millennials are bilingual.

[INTERVIEW] What Makes Airbnb A Meaningful Brand?

Audiense

In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind. Our recent campaign aimed at bringing on new hosts is a prime example of this.

Unlock Facebook’s Secret Blueprint for Successful Facebook Pages

Peg Fitzpatrick

great example from Facebook is this video from Dove which is thought-proving and authentic. So whatever your business goals, you can get the most from Facebook, build your best campaigns and see your best results. successful Facebook campaign allows you to share real, authentic conversations. You need to stop thumbs from scrolling.” ” But how? Be succinct.

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Instagram Follows in Facebook’s Footsteps | Social You Should Know

Ignite Social Media

Also known as content marketing, it’s a great way to get your brands content out to a much broader audience in an authentic and relatable way. To find out more about how your company can benefit from your own influencer campaign and the proven ROI of influencer marketing, download Carusele’s new whitepaper on the ROI of Influencer Marketing. Pinterest Adds New Search Functionality.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Lacking in Authentic Communication. Fix It: How to Be Authentic. Screen for online reputation. Does

Top Marketing Trends for 2013

yMarketingMatters

You must be engaging, authentic and trustworthy; answer questions of prospects and clients without the sales pitch. As you create your marketing campaigns, be sure a clear and concise theme ties all of your channels together. Here we go: Social Business Has Risen. You cannot afford to ignore social media. Pick the specific platforms that make sense for your business.

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How to Get Creative with Influencer Marketing

Spin Sucks

As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd. Here’s how to stand out from the crowd with your influencer marketing campaigns. After all, the execution of any influencer marketing campaign is just as important as the planning and strategizing.

10 Personal Branding Secrets to Use for Social Media

Sprout Social

It allows you to measure your impact to see if your online campaigns are having the effect you desire. Be as authentic as you can with your personal branding whether it is a picture of your home office, a video of your evening walk or snuggle time with a pet. Do your social media profiles scream promotion, promotion, promotion? What Is Personal Branding? What are your profiles saying?

506 – Marketing Insights For Targeting LGBT market

Engaging Brand

How do you create a marketing campaign that appeals rather than patronises a market sector? She wanted to reach out BUT worried about how to do it authentically and wanted the best LGBT marketing tips and strategies. Tips for LGBT marketing that shows authenticity. That was a question sent in by a listener who recognised that the LGBT market was underserved in her market.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). Why: “Of course, no marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she explores ways to avoid “pinkwashing” when developing an IWD-worthy campaign. 2.  Guess what?

Social Media Updates: May

yMarketingMatters

Twitter Opens Audience Platform Worldwide:  Twitter now allows advertisers to extend their campaigns to all 800,000 million visitors around the world, across the Twitter website or any of the many websites and mobile apps. This is fantastic news for advertisers who want to test their creatives for a variety of campaigns that extend beyond Twitter. PLUS A HUGE TIP! Facebook. Twitter.

The 10 Golden Rules Successful Social Media Managers Live By

Buffer Social

According to Cohn & Wolfe’s Authentic Brands Report, 91% of consumers  value honesty most when it comes to products, services and brands.  Looking at the top social media campaigns of 2015 from Adhere Creative, a pattern of emotional and entertaining stories emerge. wondered, how could I ever hone in on the most important ones? Let’s go! 1. Communicate. Share. Measure.

Father’s Day Content Tips to Inspire Community Managers

Ignite Social Media

Luckily, it’s easy to break free from campaigns as lackluster as a pair of golf socks and create eye-catching, engaging Father’s Day content. Here are some campaigns to show you how: Jokes From Dad. Though they may not be successful at making you laugh, dad jokes seem to be a pretty effective form of marketing, as proved by appliance company HH Gregg’s Jokes From Dad campaign.

The Spin Sucks Inquisition: Jayme Soulati

Spin Sucks

That’s what I see, that’s the bad taste I feel, and it begs the question: Where is the authenticity and original creativity ? wrote that blog post for Spin Sucks a few years ago, and I continue to grapple with the concept of being genuine, trustworthy, and authentically you. Every time he came back to our table, she reapplied lipstick. Gini: She’s full of it.

[SLIDES] What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

Gain an inspirational perspective from this unlikely source to make content creation more fun, authentic, creative and effective. DJ Kool Herc  creates what we now know as the “break”… Four Elements: Innovation, Remixing, Authenticity, Storytelling. 1. Exercise – in small groups, come up with a fun campaign idea for a member-get-a-member campaign.

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The Seven Golden Rules to Paying Influencers

Spin Sucks

When paying LeBron James to endorse a beverage brand, it is a celebrity endorsement campaign, not influencer marketing. The same goes with programs in which people are paid to endorse a product, be it a tweet, Klout campaign, or a blog. Metrics for success in those campaigns are much closer to advertising and broadcasting than influencer metrics. Pay for craft, not influence.

6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

Listen to their questions, concerns , thoughts, and ideas and respond to them in an authentic way. At the end of the day, good content, quick responses, and a real person to monitor and interact through your social media channels will do wonders for your social marketing campaign. Let’s jump in! . 1. Create unique posts for each social channel. Think, “share” first.

Workplace Genome Project: Q1 Update

SocialFish

Our Vision is to lead a workplace (r)evolution that is based in the power of human community, the intricacies of thriving workforces, and authentic connections with today’s and tomorrow’s talent—all driven by the Workplace Genome.™ Our Every quarter, I’ll post what we’re up to over at WorkXO. Overview. Our Mission is to upgrade work. membership stats. member findings.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.  Well “hope” isn’t a strategy. Not so with Social Media. 

The Key to Social Selling is Social, Not Selling

Convince & Convert

Engage Authentically Let’s stop for a second and talk about the first part of the equation: social. Since social channels are connected to real people in the real world, the conversations should be sincere and authentic. ’ That exact same concept is happening in social selling.” Currently, most social selling tactics for sales representatives are manual.

4 Studies on the State of Influencer Marketing

Convince & Convert

However, only humans can vet for content quality and authenticity.  An influencer outreach strategy that allows time for both forms of vetting is crucial to success (highlight to tweet). Two noteworthy findings are: Most marketers implement both  a campaign and network building strategy when it comes to blogger outreach. read influencer marketing blogs and newsletters every day.

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