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Authentic Storytelling in an Age of Mass Marketing

Spin Sucks

For consumers the world around, this endless maze of campaigns, stunts, and tricks has the tendency to overwhelm and desensitize. Brands need to strip back to the basics to succeed with their marketing campaigns. . The post Authentic Storytelling in an Age of Mass Marketing appeared first on Spin Sucks. By Bryan Adams. Research from Media Dynamics, Inc. Community Over Network.

The Hillary Clinton PR Campaign

Spin Sucks

You see, you’ll never change a person’s mind about those two things and they’re meant to only frustrate the other party when discussed (unless, of course, you agree). I say this because I want to talk about the Hillary Clinton PR debacle—I mean, communications campaign—she has employed and I don’t want it to devolve into a political conversation. By Gini Dietrich.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This means the reviews for a product or a brand by influencers have more credibility or authenticity as opposed to the ones posted by celebrities. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. What is their profile like and how will their personality promote your campaign? Heineken 100 marketing campaign.

Eleven Reasons Domino’s Turnaround Campaign Worked

Spin Sucks

The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Strategic planning. The Period.”

What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

What can you learn from a megastar’s Instagram teaser campaign? While Taylor Swift’s campaign was a mix of both, you’ll see many companies picking a course of action depending on the company’s overall strategy for the announcement, marketing campaign objectives and anticipated excitement from your customers. Image via Life is good, right? Track 1 #1989lyrics.

This Brutally Honest Social Campaign Wants You to ‘Seize the Cray’

Convince & Convert

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. This campaign follows “ Save the Bros ,” a campaign that promoted Organic Valley’s Organic Fuel protein recovery shake, which is now #1 in its category. The authenticity of this campaign is what makes it shine. So, how can your brand “seize the cray?”

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

An intrinsic piece of great marketing that we stress at GroupHigh is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand. This video was to be paired with native and word of mouth advertising techniques  that would serve as the backbone of the campaign. Obviously, a phenomenal video isn’t enough to make a campaign successful.

The Game Show Guide to Life and Business

Spin Sucks

You can’t manufacture authenticity. Door Number Two: Marketing and PR Campaigns. News releases, PR campaigns, and social media – got it. I’ve priced my wares attractively and demonstrate how they will change people’s lives. I’m making sales. Today’s guest post if by  Carmelo Bryan. Don’t you hate it when you get shafted on a business transaction? It sucks. Shafted.

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How Influence Marketing Differs from Celebrity Endorsement

Convince & Convert

Justin Bieber got another chance to show his unclothed body to the world when Calvin Klein included him in a campaign that boosted pictures of celebrities wearing their products on twitter with the hashtag in #mycalvins. Many marketers are praising this as an expertly executed influence marketing campaign, but really, it’s just celebrity endorsement in SNS wrapping paper.

5 Ways to Influence Shoppers on Valentine’s Day

Convince & Convert

adults have “broken up” with a brand due to disruptive marketing, you’ll want to strive for authenticity in your digital marketing efforts. YouTube Valentine’s Day Campaign. Give viewers a time-sensitive offer they can’t resist to ensure you get them into your store, and leverage an influencer’s audience to get much more out of your campaign. Over the last year, there was a $1.6B

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How to Partner With Social Media Influencers for the Holidays

Convince & Convert

Aside from general campaign guidelines, give vloggers the freedom to be authentic in their videos. Their authenticity is what led them to vlogger stardom in the first place. Social Media Strategy Social Media Marketing social media campaign pinfluencer social media influencers influencer marketing holidaysImage via Instagram Influencers.

Who Cares More, Coke or Pepsi?

Geoff Livingston

participation metrics, and generally a failure to report the results of its community investments, lead one to question the authenticity of Pepsi Refresh. They also show a lack of understanding about corporate social responsibility, authenticity and social media. There’s an authenticity to Coke’s efforts that one does not get from Refresh. Image by Orin Zebest.

Tips To Improve Performance in Google Shopping

Social Media Marketing

Means currently setting up ad campaigns in Google Shopping is a profitable option. Look for Authentic Source for Your Data In order to improve quality keeps data fresh. Data & Campaign Optimization Product Groupings After finishing the data feed work your next focus is seeing how you’re using it. Fill your feed with plenty of relevant information. Avoid promotional text.

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

They also know when to implement a campaign approach to scale different products and messaging. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. Blogger networks can help brands or campaigns achieve “the network effect.”. Create a well-organized campaign. Image via

Coalition Marketing for the Common Good

Geoff Livingston

Also consider how Zoetica and RAD Campaign co-market the Nonprofit 2.0 Finally, a word on authenticity. Some marketers will tell you authenticity does not exist , that customers don’t want it. That is authenticity, and practicing conscious awareness in business. Image by jdhilger. Modern Internet tools have made coalition marketing incredibly simple. Conference.

A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

As you’re brainstorming potential hashtag options, remain authentic. While it’s important to set objectives, it’s important to remember that your goals will vary based on which type of hashtag campaign you decide to run. Don’t lose sight of the authentic conversations, new ideas and viral memes that the hashtag brings to. how do you feel about using # (pound) for groups.

Are You Doing Influencer Marketing Right?


Basically, amplifying content in a meaningful and authentic way. Let influencers tell an authentic story. Show proper influencer attribution. *In a survey, these were the top reasons for negative experiences with influencers: Campaign was not organized. Here are a few of the key points I took away from it. What is influencer marketing? Step 1: Identify Influencers. Go mobile!

The Secret to Crazy-Happy Blogging


have created unique ad campaigns and charged for guest posts differently than most. Miscellaneous Blog Tips authentic blogging make money bloggingThis guest post is by Lisa Cash Hanson of Mompreneuer Mogul. “Try to discover. The road to success. And you’ll seek but never find, But blaze your own path. And the road to success. Will trail right behind.” ” I am.

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How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

IHOP’s National Pancake Day campaign follows a series of clever initiatives from the company, including turning fan photos into real-time pancake portraits on Twitter in January to celebrate the return of “All You Can Eat Pancakes.”. So, what can you learn from this campaign? Genuine is the key word here—it needs to feel authentic versus done for the sake of marketing or revenue gain.


Why Gamification Works: How Brands are Marketing With Fun

Convince & Convert

Something I’m seeing a shift toward—which I love—is a movement in marketing that focuses on ditching the campaign model and finding people who authentically like a brand no matter how far (or small) the social reach. One of the many things I absolutely love about my job at GroupHigh is that I get to talk to PR and marketing professionals on a daily basis.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Shop locally and prefer hand-made and authenticity to mass production. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. 38% of Millennials are bilingual.

5 Easy Ways to Get Better Instagram Engagement

agora pulse

Their #ThingsOrganizedNeatly campaign consisted of photos of multiple items. The campaign led to a 20 point lift in ad recall and a 6 point lift in brand awareness. The key is to be authentic and to give the individual of value. Sometimes your campaigns will need extra love. Say goodbye to the “King of Engagement.” How can brands beat this trend? Be Open.

Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter. According to  Campaign India , as of Feb. Sounds weird? Think again.

Top Marketing Trends for 2013


You must be engaging, authentic and trustworthy; answer questions of prospects and clients without the sales pitch. As you create your marketing campaigns, be sure a clear and concise theme ties all of your channels together. Here we go: Social Business Has Risen. You cannot afford to ignore social media. Pick the specific platforms that make sense for your business.

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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Lacking in Authentic Communication. Fix It: How to Be Authentic. Screen for online reputation. Does

How to Get Creative with Influencer Marketing

Spin Sucks

As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd. Here’s how to stand out from the crowd with your influencer marketing campaigns. After all, the execution of any influencer marketing campaign is just as important as the planning and strategizing.

Workplace Genome Project: Q1 Update


Our Vision is to lead a workplace (r)evolution that is based in the power of human community, the intricacies of thriving workforces, and authentic connections with today’s and tomorrow’s talent—all driven by the Workplace Genome.™ Our Every quarter, I’ll post what we’re up to over at WorkXO. Overview. Our Mission is to upgrade work. membership stats. member findings.

Unlock Facebook’s Secret Blueprint for Successful Facebook Pages

Peg Fitzpatrick

great example from Facebook is this video from Dove which is thought-proving and authentic. So whatever your business goals, you can get the most from Facebook, build your best campaigns and see your best results. successful Facebook campaign allows you to share real, authentic conversations. You need to stop thumbs from scrolling.” ” But how? Be succinct.

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Instagram Follows in Facebook’s Footsteps | Social You Should Know

Ignite Social Media

Also known as content marketing, it’s a great way to get your brands content out to a much broader audience in an authentic and relatable way. To find out more about how your company can benefit from your own influencer campaign and the proven ROI of influencer marketing, download Carusele’s new whitepaper on the ROI of Influencer Marketing. Pinterest Adds New Search Functionality.

506 – Marketing Insights For Targeting LGBT market

Engaging Brand

How do you create a marketing campaign that appeals rather than patronises a market sector? She wanted to reach out BUT worried about how to do it authentically and wanted the best LGBT marketing tips and strategies. Tips for LGBT marketing that shows authenticity. That was a question sent in by a listener who recognised that the LGBT market was underserved in her market.

You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity. Is every piece of content in the #LiveThere (their campaign) hashtag amazing?

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10 Personal Branding Secrets to Use for Social Media

Sprout Social

It allows you to measure your impact to see if your online campaigns are having the effect you desire. Be as authentic as you can with your personal branding whether it is a picture of your home office, a video of your evening walk or snuggle time with a pet. Do your social media profiles scream promotion, promotion, promotion? What Is Personal Branding? What are your profiles saying?

Social Media Updates: May


Twitter Opens Audience Platform Worldwide:  Twitter now allows advertisers to extend their campaigns to all 800,000 million visitors around the world, across the Twitter website or any of the many websites and mobile apps. This is fantastic news for advertisers who want to test their creatives for a variety of campaigns that extend beyond Twitter. PLUS A HUGE TIP! Facebook. Twitter.

The Spin Sucks Inquisition: Jayme Soulati

Spin Sucks

That’s what I see, that’s the bad taste I feel, and it begs the question: Where is the authenticity and original creativity ? wrote that blog post for Spin Sucks a few years ago, and I continue to grapple with the concept of being genuine, trustworthy, and authentically you. Every time he came back to our table, she reapplied lipstick. Gini: She’s full of it.

[SLIDES] What Old School Hip Hop Teaches Us About Content Marketing


Gain an inspirational perspective from this unlikely source to make content creation more fun, authentic, creative and effective. DJ Kool Herc  creates what we now know as the “break”… Four Elements: Innovation, Remixing, Authenticity, Storytelling. 1. Exercise – in small groups, come up with a fun campaign idea for a member-get-a-member campaign.

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The Seven Golden Rules to Paying Influencers

Spin Sucks

When paying LeBron James to endorse a beverage brand, it is a celebrity endorsement campaign, not influencer marketing. The same goes with programs in which people are paid to endorse a product, be it a tweet, Klout campaign, or a blog. Metrics for success in those campaigns are much closer to advertising and broadcasting than influencer metrics. Pay for craft, not influence.

[INTERVIEW] What Makes Airbnb A Meaningful Brand?


In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind. Our recent campaign aimed at bringing on new hosts is a prime example of this.