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7 examples of influencer marketing campaigns

Sprout Social

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. McDonald’s understands this.

Campaign 306
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How Brands Can Approach Authenticity, Diversity, and Pride

Pixlee

This concept is increasingly more important: brands cannot fake authenticity and diversity. The Duty to Represent Authentically. The best message is one that your diverse, authentic community is already sharing. Authenticity here is key. With UGC and influencer marketing, they don’t have to. . Aspiring for Better.

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4 social advocacy examples that prove authenticity pays off

Sprout Social

After retooling the program with a new incentive structure and revamped internal resources, Whalen kicked off an internal communications campaign to drum up excitement for the program. The support and excitement you get from your teammates is natural and authentic. These efforts resulted in a newly thriving ambassador program.

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Authentic Marketing

Your Escape From 9 to 5

Some companies like Red Crane Media specialize in creating proactive campaign strategies that reach out to potential complementary off-market allies. Alternatively, new markets with similar demographics must be explored. Locate New Markets. This is beneficial for numerous reasons.

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

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