Social Media Strategies Summit

SEPTEMBER 18, 2023

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

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Influencer Travel Retail UGC 130

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.

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Examples Campaign Discount Marketing 92

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. The Always On Approach.

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Campaign Social Media Retail Discount 156

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman.

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Case Study Marketing Directory Retail 112

The Realtime Report

DECEMBER 3, 2012

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. Based on AdAge’s calculations, that equals over $600,000 worth of condoms at retail prices, or $0.24 1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. million figure represents the 2.5

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Campaign Retail Hashtag Price 142

Sprout Social

FEBRUARY 10, 2021

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns. Consider how Gucci leverages WeChat for its Lunar New Year campaigns.

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Campaign Brands Film Hashtag 86

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies. Don’t Forget Hashtags. billion U.S.

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Products Instagram Brands How To 164

Social Media Strategies Summit

MARCH 25, 2021

Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. The product drop feature really speaks to our merchandising strategy,” explains Caroline Gogolak , VP of retail at SoulCycle. “We By the end of the campaign, the brand had surpassed its goals by 127%.

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Examples Retail Instagram Buy 223

Waxing UnLyrical

JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

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Influencer Engagement Fashion Retail 211

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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Reputation Tools Brands How To 128

Sprout Social

OCTOBER 14, 2020

That’s because modern companies are looking to reach customers beyond traditional ad campaigns. At a glance, influencer marketing campaigns and brand ambassador programs might seem identical. For example, check out your @mentions and #hashtags to see who’s scoring the most engagement when shouting you out.

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Brands How To Hashtag Applications 143

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital.

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Campaign Hashtag Sentiment Overview 47

Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. The app’s parent company.

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Brands Meme Hashtag Campaign 114

Sprout Social

FEBRUARY 18, 2020

If they didn’t know of this influencer before, they do now and can keep them in mind for future marketing campaigns. All of the networks, brand keywords, search results and hashtag campaigns show up in the real-time Inbox. Next, add in common brand hashtags and any current campaign hashtags. Brand hashtags.

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Social Media Strategy Brands Airlines 134

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. Email marketing campaign. Set up an email marketing campaign and watch your ROI grow, and grow, and grow. Use hashtags to reach new audiences. By using hashtags , you can connect with people who are interested in Black Friday deals and help them find your products and services.

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Strategy Discount Marketing Retail 101

agora pulse

JUNE 22, 2017

” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” This is really useful for building up targeted Facebook ad campaigns. Hashtag research. Hashtags aren’t just for Twitter and Instagram. Competitive analysis.

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Tips Hubspot Facebook Hashtag 127

Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Use potential hashtags Now, let’s talk about hashtags campaigns. Track keywords and hashtags with Keyhole 6.

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Instagram UGC Hashtag Collaboration 52

agora pulse

OCTOBER 10, 2019

As director of Contentworks Agency , I’ve been planning our client’s holiday campaigns since August. Holiday retail sales passed the $1 trillion mark in 2018. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. Remember your contest hashtags.

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Instagram Hashtag Discount Retail 91

Sprout Social

OCTOBER 25, 2022

Fast food, retail, sports—those brands can get experimental. When brands collaborate on new releases or campaign ideas, both parties get a chance to introduce themselves to new audiences. Both co-marketing and co-branding campaigns bring engagement from the jump. Harness the power of hashtags. Do hashtags work anymore?

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Strategy Brands Hubspot Survey 129

agora pulse

OCTOBER 10, 2019

Holiday retail sales passed the $1 trillion mark in 2018. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. wishuponacosta is a magical holiday theme, which then became a hashtag and spanned into images and videos. ChristmasPresents.

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Instagram Tips Hashtag Discount 90

Hootsuite

MARCH 16, 2020

Hashtag Challenge : Ad appears on the Discovery page. These can include a shoppable component for retailers. . Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . Creating a new ad campaign. The top-level is the campaign. Choose your ad campaign’s objective.

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Advertising Marketing Campaign Hashtag 141

Ignite Social Media

MAY 18, 2017

According to the National Retail Federation, Americans were expected to spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants. With the unique hashtag #AllHailMom to elevate this campaign, it was a major success!

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Brands Content Sentiment Retail 149

Keyhole.co

MAY 9, 2023

An Instagram giveaway is a promotional campaign that helps brands and creators boost their engagement, following, reach, and more on the platform. Only ensure the winners agree on your brand reposting the pictures for marketing campaigns. Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic.

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Instagram UGC Hashtag Guidelines 52

Keyhole.co

JUNE 19, 2023

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. This campaign generated a lot of buzz, creating a sense of community among Starbucks patrons and resulting in a lot of free publicity for the company spotlighting customer success.

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Social Media UGC Content Loyalty 52

Buffer Social

AUGUST 1, 2023

billion views on the viral hashtag, maybe putting our slightly-too-large bite-sized pancakes in a bowl with milk. Perhaps most importantly, though, we went to our retail partners with the idea to see what they thought. We could have come up with clever social media videos of our own to try and capture even some of the 1.7

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Trends Products Retail Influencer 75

Convince & Convert

NOVEMBER 14, 2013

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. At present, the hashtag #reallifeinstagram has been used in 575 posts on Instagram, most of which pre-date the campaign and contain snapshots of old photographs and Polaroid photos.

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Project Instagram Tourism Airlines 153

agora pulse

OCTOBER 11, 2018

In the case of a code, a retailer can see how many times a specific discount code was used and share payment with the influencer based on those sales. In this post, there is no product to sell (the fruit in the photo is not sold by Organic UK, which is a campaign financed by the EU). Hashtags Might Not be Enough.

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Influencer Features Instagram Hashtag 120

agora pulse

OCTOBER 6, 2020

Why not team up to offer your new clients a discount at a local restaurant or help a charity promote their campaign? Australian social marketing agency The Social Deck helped launch a campaign on behalf of Aboriginal organization Nunkuwarrin Yunti of South Australia, whose younger members are prone to taking up smoking. Kudos, guys!).

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Social Media Management Social Media Trends Meme 183

The Realtime Report

OCTOBER 31, 2012

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. To share photos of their cups in Halloween costumes, fans must use the hashtag #DresseDD when they tweet @DunkinDonuts or post to Instagram.

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Mobile Instagram Twitter Loyalty 145

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. Paid advertising, on the other hand, works to create campaign conversions. Try it Free.

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Instagram HootSuite UGC Influencer 117

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. The hashtag campaign “Opt Outside” has been a hit. .

Social Media 67

Social Media SMS UGC Marketing 67

Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. She could also segment her campaigns according to shop location (i.e. is an outdoors and sporting goods retailer. Their posts had a branded hashtag and content like this: What’s great about this post?

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Strategy Social Media Hashtag ROI 91

Sprout Social

OCTOBER 16, 2023

Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences. Along with using younger imagery, the turnaround campaign was centered around creators and influencers, offering promos and discount codes.

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Brands How To Authentication Collaboration 112

Convince & Convert

DECEMBER 16, 2014

They also know when to implement a campaign approach to scale different products and messaging. Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. Blogger networks can help brands or campaigns achieve “the network effect.”. Create a well-organized campaign.

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Blogger Fashion Case Study Brands 152

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained.

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Brands Retail Campaign Authentication 94

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

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Sentiment Marketing Analysis Loyalty 131

Pixlee

DECEMBER 15, 2021

Social commerce blends ecommerce and social media best practices as an exciting, profitable development in the retail marketing area. The shutdown of many retail stores because of COVID stimulated many brands to invest more in AR and offer virtual try-on or other experiences that were otherwise typically only available in-store.

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Social Media UGC Marketing Influencer 52