Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. London-based retailer River Island uses Tags to make this reporting process easier.

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Pixlee

DECEMBER 4, 2018

Athletic clothing retailer HYLETE found the ability to do just that. Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Through this double-edged UGC approach, Hylete provides encompassing social proof to consumers. The result of these campaigns?

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Pixlee

NOVEMBER 13, 2018

As consumers squeeze into the big-box retailers and place an overwhelming amount of online orders, digitally native brands are forced to compete to get items in their customer’s carts. Why should UGC matter for Black Friday? Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%.

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Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

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Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. Instagram is a direct line to your consumers.

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Ignite Social Media

NOVEMBER 13, 2018

Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand. If your brand does not currently leverage UGC, you may be wondering where to start.

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Pixlee

NOVEMBER 10, 2020

The first email marketing campaign was in 1978. Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. increase in click-through rates when they use UGC. .

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Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

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Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

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Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

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Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.

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Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. ” and “Consumers find UGC 9.8x People trust people.”

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Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Syndicating reviews across retailer websites where your product is sold. Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels . Sharing case studies from clients.

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Pixlee

JUNE 29, 2020

With UGC and influencer marketing, they don’t have to. . An aptly titled article from RetailDive sums up the impetus for brands to embrace social change: Consumers want retailers to do the right thing. This concept is increasingly more important: brands cannot fake authenticity and diversity. The Duty to Represent Authentically.

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Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC). Why Content Shifted: UGC Strategy. The Increasing Need for Content .

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Pixlee

APRIL 11, 2022

The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. Social user-generated content (UGC) and influencer marketing are prime evidence brands harnessing social proof techniques for ecommerce purposes, especially on social media. develops further.

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Pixlee

NOVEMBER 19, 2020

But this doesn’t mean you should put in all your marketing efforts into your email campaigns and completely write off social media. . Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. Run a Social Media Contest Through Emails.

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Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Brands like GoPro extensively use UGC to promote their product. Use potential hashtags Now, let’s talk about hashtags campaigns.

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Pixlee

APRIL 13, 2021

So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? Donating some of your stock, products, or revenue is a great place to start, but other creative campaigns supporting the community are also an option. Boiling Down Your Promise(s) .

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Keyhole.co

MAY 9, 2023

An Instagram giveaway is a promotional campaign that helps brands and creators boost their engagement, following, reach, and more on the platform. Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts.

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Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

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Pixlee

MARCH 5, 2019

In 2018, the #JanuBURIED photo contest on social media won a Poppy award for Best Social Media Campaign of 2018. Retailers looking to add value to their in-store experiences stand to benefit from adopting similar interactive displays. Learn more about the top community-driven marketing campaigns here.

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Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Pixlee

JULY 7, 2020

While core metrics and KPI’s haven’t changed dramatically, new focuses like diversity & inclusion, coupled with varying levels of retail lockdown have transformed brand zeitgeist. Since the launch of their campaign, Michaels has donated $1 million worth of fabric– enough to make nearly 750,000 masks –to more than 70 organizations.

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Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. But first, we wanted to start with a couple of outside-the-box campaigns to get you feeling inspired. .

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Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

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Pixlee

JUNE 24, 2020

We now live in a world where FOMO (fear of missing out) has taken over retail. Whether you’re new to influencer marketing or have attempted it in the past, these five tips will set you up for success for your next influencer campaign. Maintain Influencer Relationships Beyond the Campaign.

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The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Welcome To The Video Generation By Jason Katz. ” Click To Tweet. .”

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Pixlee

APRIL 2, 2019

Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Kimpton Hotels showcases pet friendly accommodations through UGC.

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Social Media Strategies Summit

OCTOBER 3, 2019

ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. It was the first-ever campaign of its kind on TikTok. 3 Chipotle Celebrates National Avocado Day with #GuacDance Campaign. The app’s parent company. Source: Mobile Marketer. Source: PR Newswire.

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Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Especially with photoshoots canceled, and branded content creating rifts with consumers, UGC can work two-fold to build a better brand image.

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Sprout Social

DECEMBER 16, 2020

Just like the traditional retail experience, social feeds can become hectic during the holidays. Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story. They take storytelling to a new level.

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Pixlee

JANUARY 3, 2022

Polishing up your product content with persuasive details and user-generated content (UGC) better supports your social commerce strategy. For one, ads exhibiting incorrect or lacking product content increase campaign costs. Ecommerce brands must also effectively manage their ecommerce product catalog to succeed in social commerce.

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Pixlee

JUNE 13, 2019

Perhaps the greatest example of this is on Morphe’s website & Instagram – they’ve chosen to publish UGC of all their customers, celebrating their unique identities. BH has helped raise the bar for makeup brands supporting Pride – not satisfied with a rainbow logo for Pride month, BH is running their UGC content machine in high gear.

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Ignite Social Media

AUGUST 10, 2017

When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns. Summer gives the marketing world a fun boost of energy with fresh looks and feels, driven by inspiring content, new sweepstakes, and edgy campaigns. Malibu Rum’s #BecauseSummer Campaign. No purchase necessary.

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Sprout Social

FEBRUARY 23, 2022

Food for thought: social media for retail is all about having an omnichannel presence. Given that UGC can boost product page conversion rates by up to 64% , this is all the more reason to earn more customer shout-outs. Featuring people (think: influencers and UGC) whenever possible. Work with influencers or run ad campaigns.

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