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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. To answer that, let’s dive into Adam’s case studies. We need to get them to change.”

Campaign 221
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New Study Outlines Key Considerations for TikTok Promotions and Ad Campaigns

Social Media Today

The team from VidMob recently conducted a study to identify some key tips for marketers. Looking to get the most out of your TikTok clips?

Study 217
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New Study Outlines Key Snapchat Ads Best Practices, Based on 14,000 Campaigns

Social Media Today

The study looks at key best practices for Snap ads, which could help you develop a more effective marketing approach on the platform.

Study 163
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Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant

Jon Loomer

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The researchers conducted a couple of studies to come to the conclusion that this was happening. The researchers performed another study. Advertising campaign.

Study 202
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TikTok Shares Case Study on How to Implement a Branded Hashtag Campaign

Social Media Today

TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect.

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New Study Highlights Key Tips for LinkedIn Video Campaigns, Based on Analysis of 16k Campaigns

Social Media Today

Some valuable insights for your LinkedIn marketing efforts.

LinkedIn 192
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How audience segmentation was key to creating a successful data-informed campaign [Case Study]

Audiense

The case study we are sharing today served as the starting point in implementing a new methodology for a brand’s content creation: not driven by data, but informed by it.