Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. What’s the point of the storefront?

Brands 275

Brands Repository Analysis Sentiment 275

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. They’re social. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Saying It Social

FEBRUARY 17, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials What AK Knows About Social Media Marketing I am by no means a self-proclaimed social media marketing expert, however I have learned a great deal by doing and analyzing, and would like to take this opportunity to share a little bit with you.

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Later

SEPTEMBER 1, 2020

Below, we highlight the top social media platforms for SMBs: Top Social Media Platforms for SMBs #1: Instagram. Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space. millennials use Pinterest every month.

Platform 78

Platform Social Media Small Business Instagram 78

Kikolani

AUGUST 23, 2013

Here’s a step-by-step case study that will teach you how to execute a successful campaign. Social Media / Social Networking. Social Media / Social Networking. How are the Top 50 Retail Brands performing on Facebook? Share Your Best Blog Posts. 29 Ways to Stay Creative.

Marketing 128

Marketing Case Study Mashup Retail 128

Saying It Social

APRIL 23, 2010

Pingback by Why Social Media For Small Business Is Important « Saying It … | ItsSEO.com | April 23, 2010 | Reply I need a reasonable easy inexpensive application to clean up against the do not call list this new dialing campaign I’m getting ready to operate. Does anyone happen to know of one? if yes, please explain.

Small Business 119

Small Business Social Media StumbleUpon Digg 119

Laurel Papworth

OCTOBER 30, 2009

The Commonwealth Bank Group is one of Australia’s leading organisations providing integrated financial services to more customers than any other Australian bank. An important characteristic of the role will be to consider all aspects of the business requirements – from overall representation, to use for specific marketing campaigns.

Banking 79

Banking Social Media Insurance Technorati 79

Waxing UnLyrical

AUGUST 5, 2015

There may even be peer groups that are more prone to use Snapchat than others. PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In In gaming, Snapchat is looked at as a fad, where retail has embraced it. Conclusion.

Metrics 100

Metrics Marketing How To Engineering 100

Pixlee

AUGUST 22, 2020

While retail stores focus on generalized layouts and styles for days at a time, websites don’t have that same rigid structure. Build a Brand Community with Social Media. Your brand simply cannot afford to overlook social media in the current digital age. Offer Personalized Recommendations. One example comes from Zappos.

UGC 54

UGC Authentication Patterns Communities 54

Koka Sexton

JULY 18, 2015

These third parties exist either in the supply chain (retailers, manufacturers, etc.) Being able to tap into the social networks of an influential person or thought leader in an industry and have them share your message usually exceeds expectations from normal marketing campaigns. Influencer marketing just works.

Influencer 40

Influencer Klout Marketing Wiki 40

Talkwalker SM

SEPTEMBER 7, 2016

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. How do you regularly produce engaging content? Adidas (@adidas).

Instagram 60

Instagram Brands Sports Travel 60

Razor Social

MARCH 30, 2016

You may also need to monitor particular topics, which may have conversations around groups of different keywords. People mention what they are doing on social media channels and they also look for advice. Campaign Analysis. Relevant Influencers drive conversation and action so they are an important part of social media.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Writtent Blog

JULY 10, 2013

58% of mobile consumers have used their smartphone for shopping while in a retail space. 15% of time on mobile internet is spent on social networking websites. Source: Temkin Group ). 17% of mobile marketing campaigns involve video content. (Source: Chief Marketer ). Source: Microsoft ). Source: Loyalty360 ).

Statistics 108

Statistics Mobile comScore Marketing 108

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Proactive Report

JULY 3, 2011

The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Invest the time to map your social graph.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? billion active users , Facebook is the most visited social media site worldwide. And 23% of users follow companies and brands they purchase from on social media.

Strategy 100

Strategy Brands Facebook How To 100

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Shared Media : This is social media. Before you can launch any campaign, you need the following things in place. Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Diva Marketing Blog

JANUARY 27, 2011

I can not think of a more generous group than those who live in the social media world. So I did what any good social media marketer might do, I tapped my social networks. Lya Sorano The Oliver/Sorano Group. I find it's less "fear factor" and more "I know I need to be doing social media, but how?

Social Media 75

Social Media Education Questions Case Study 75

Sprout Social

APRIL 26, 2023

Sure, businesses can pour hours upon hours into their social without seeing much in return beyond a few vanity metrics. On the flip side, so many brands are killing it with paid and organic campaigns alike. Plus, businesses these days must have a social presence of some sort. The same rules apply to uncover your social ROI.

ROI 98

ROI Social Media How To Metrics 98

Later

SEPTEMBER 12, 2019

Want some more inspo on how to use UGC in your marketing campaigns? Check out our blog post on the top 5 Creative UGC Marketing Campaigns to Grow Your Business ! . One UCG-focused campaign that never fails to capture the world’s attention is the annual Apple “Shot on iPhone” campaign. . View this post on Instagram. ?ƒ????

UGC 60

UGC Content Instagram Hashtag 60

Techipedia: Tamar Weinberg

MARCH 4, 2010

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Two days ago, they launched a new campaign to replace the old one. We recently shared the story to a large group of Dallas hotels. Selling should not even be a big part of the picture.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JUNE 2, 2010

As my “friends&# become more numerous and less hand picked, does the judgement and input of that group provide a meaningful advantage over the judgement and input of everyone? While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&#

Social Media 133

Social Media Strategy Curation Privacy 133

Mindjumpers

JANUARY 9, 2013

The apps allow the users to send each other videos, photos or message that, unlike the majority of the content producing social networks, will “self-destruct” within few seconds after being viewed. A counterbalance to the constant self-portrayal and online identity creation enabled and reinforced by social media.

Facebook 247

Facebook Discount Marketing Retail 247

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Not only are people using social media differently, but purchase behaviors have changed. So why the shift?

Social Media 161

Social Media Strategy Marketing Retail 161

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Which businesses understand the “social” part of social network, and which are just there to broadcast? tech.mn, Frontend Masters, and Request Metrics are the least social.

Company 149

Company Twitter Software System 149

Hootsuite

DECEMBER 9, 2020

How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? One of those organizations is our customer, Pierre & Vacances Center Parcs Group. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Diva Marketing Blog

FEBRUARY 23, 2009

  We are the only organization with a complete view of the media and marketing ecosystem as we have 400+ corporate members who represent each of the key stakeholder groups:  advertisers, media companies, media agencies, creative agencies, research organizations, and academics. 50% of ad campaigns provide no sales lift. 

Research 40

Research Social Media Cymfony Sample 40

Hootsuite

JULY 8, 2020

A social media target audience is the specific group of people you want to reach with your social channels. A hashtag that worked well for a competitor’s campaign would be a great choice. Scroll down to Top Sites to see which social networks are among the most popular referring domains. Google Analytics.

Template 145

Template Templates Social Media How To 145

Hootsuite

JULY 15, 2019

Hootsuite’s scheduling options let you post at the best times of the day and place campaigns in advance. You can post to your Facebook page or multiple social networks at once. Regardless of the objective, Woobox campaigns are tailored to help brands meet their targets. Facebook page apps for e-commerce.

HootSuite 111

HootSuite Facebook Template Templates 111

Hootsuite

AUGUST 30, 2022

So, don’t jump on “rainbow washing” your next campaign solely for Pride month in the hopes of going viral for your efforts. The majority of teens who felt that way were ages 15-17, indicating social media use becomes even more ingrained in their daily lives as they get older. 61% prefer short videos under 1 minute long.

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 130

Campaign Social Media UGC Metrics 130

Mindjumpers

SEPTEMBER 10, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world.

Fashion 251

Fashion Industry Social Media Blogger 251

Sprout Social

JANUARY 30, 2019

All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. By tackling smaller, realistic goals, you can scale your social efforts in a way that’s both reasonable and affordable. Sample Social Media Goals for 2019. Increase brand awareness. Engagement.

Social Media 112

Social Media Strategy Marketing How To 112

Buffer Social

NOVEMBER 4, 2019

More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads — whether you’re talking to a group of customers, a bunch of website visitors, or a list of subscribers. They visit different pages.

Course 75

Course Social Media Instagram LinkedIn 75

Convince & Convert

MAY 11, 2010

To connect his observations to actual steps that retailers can take to PROFIT. I have a great example: One that Facebook killed because it wasn't in line with their mass media-based (impressions and “size of network&# used to create it) values system. To really do so. Not drive sales revenue or create leads. That part is key.

FAQ 137

FAQ Content Consultant Social Media 137