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The Importance of Social Media in a Successful Marketing Campaign

Kikolani

What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! Any marketing campaign is only as good as its effectiveness in reaching the client.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Reduce overall costs. Additional recruitment costs. Powerhouse networks like Facebook and Twitter can be used to promote specific trials to targeted demographics while significantly lowering the cost per patient. 2) Reduce the Cost Per Patient. Drive more pre-qualified patient referrals. Extended study periods.

Research 194
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Jake's Take: Facebook Hits The Big 5-0-0

Firebelly

Nobody expected it to even overtake social-networking giant MySpace,as it did in 2008, and eventually have more users than the USA has citizens. Obviously, setting up a page for a business on Facebook costs nothing,and investing some time is easy once it becomes a part of a normal routine. So how did this happen? View an alternate.

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6 Steps to Win More Retainer-Based Business

Convince & Convert

The answer is probably that you (like many other agencies) are doing a lot of one-off projects – website redesigns, ad hoc social campaigns, or sporadic email sends. You can pass on the cost-savings to your client, making your business more competitive and the job of justifying your retained fees much easier. Market yourself!

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Paid Posts: My Facebook Status Update is Smarter Than Yours

Webbiquity SMM

In the Kiwi-based trial run, the costs of a highlight range from 40 cents to $2 (New Zealand dollars). percent click-through rate (and General Motors’ high profile pullout of their $10 million advertising campaign ). MySpace, anyone?). Currently, Facebook ads are fairly unobtrusive. That may contribute to their dismal 0.5

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Tweetie 2: The Best iPhone Twitter App

Firebelly

It's fast, it's got full offline powers. It's not perfect, but it's the closest yet. Buy the app today and tell us what you think! This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

iPhone 100
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Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) So far they have 200,000 installs in 5 weeks, 14% average daily growth, 6000+ daily users, 19% of users visited every day during the campaign.