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It’s Time to Rethink Facebook

Direct Marketing Observations

You know, the one in which the political consulting firm connected to the Trump campaign, harvested the sensitive data of nearly 87 million Facebook users without their explicit permission, and then did something with it; but you’re not sure what “it” is. That’s a legit reason. So my question is this.

Facebook 170
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The Importance of Social Media in a Successful Marketing Campaign

Kikolani

What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! Any marketing campaign is only as good as its effectiveness in reaching the client.

Campaign 155
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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Reduce overall costs. Additional recruitment costs. The effective implementation of social media has the potential to overcome these challenges. Powerhouse networks like Facebook and Twitter can be used to promote specific trials to targeted demographics while significantly lowering the cost per patient.

Research 194
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Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

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Jake's Take: Facebook Hits The Big 5-0-0

Firebelly

Nobody expected it to even overtake social-networking giant MySpace,as it did in 2008, and eventually have more users than the USA has citizens. Obviously, setting up a page for a business on Facebook costs nothing,and investing some time is easy once it becomes a part of a normal routine. So how did this happen?

Facebook 113
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Paid Posts: My Facebook Status Update is Smarter Than Yours

Webbiquity SMM

The social media giant recently launched a pilot program in New Zealand that allows users to pay to ‘highlight’ a post, meaning that it will appear near the top of friends’ News Feeds and remain their longer, even if it doesn’t receive the clicks, comments, and ‘Likes’ that usually push a popular post to the top.

Tumblr 142
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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

If we take a look at what’s happened over those 15 years, to frame this in the context of the larger timeline going on in the world, MySpace launched in 2003. Ignite Social Media launched in 2007, just a few months before the first iPhone came out. They’re not really mapping the social network.