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Beyond words: How data is shaping the future of publishing

Audiense

Current audience research in book publishing makes it hard to look beyond heavy consumers of books - those who identify strongly as “readers”. Every year, thousands of people buy 1 or 2 books that mean something to them - either to solve a problem, meet a need, entertain them or to gift in that all-important Christmas period.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. Once you’ve published a variety of short-form videos, look at your data. The most views?

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Stop Buying Followers; Why You Should Stop Paying to Grow Your Social Following

Ignite Social Media

Buying followers is one of the worst ways to spend your social media budget. Buying Followers. The easiest and WORST way to achieve this goal is to simply buy your fans from a third-party service. Now, for those of you who are less familiar with media buying CPMs, that’s BAD. How can you achieve that? million impressions.

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Snapchat Publishes New Report on Opportunities for Automotive Marketers on the Platform

Social Media Today

Snapchat has published a new report which provides insights into car buying trends among Snapchat users.

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Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members.

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Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Facebook tests new ‘buy’ button for online purchases in U.S. – Facebook is now testing a “buy” button that would allow consumers to purchase products directly from ads on the social network; so far the testing has included “a few small and medium-sized businesses” in the U.S.

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Group Buying! Game Changer or Not?

Atom Thought

So how do you buy your t-shirts, or shoes? And maybe if you were buying an unbranded shoe or a t-shirt from janpath, you might want to take help from your friend in bargaining the prices won’t you? And that brings us to a couple of questions everyone is asking today- Is Group Buying going to be the next big thing?

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