Mindjumpers

JANUARY 4, 2012

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Social Media 228

Social Media Nielsen Campaign Strategy 228

Mindjumpers

NOVEMBER 30, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Data 239

Data Social Media CSR Nielsen 239

Social Media Strategies Summit

NOVEMBER 7, 2018

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Kik also allows users to engage with companies through opportunities to earn Kin in exchange for taking a brand’s desired action.

Platform 272

Platform Social Media Influencer Trends 272

Social Media Strategies Summit

JUNE 8, 2023

RXBAR Uses Facebook to Drive In-Store Sales Protein bar company RXBAR had a tough couple of years. Watch the video here Remember, this campaign was all about driving in-store sales , so it couldn’t use the standard “buy now” call to action. Then the coronavirus pandemic hit, eating even further into sales and revenue.

Brands 130

Brands Facebook Influencer Campaign 130

Social Media Marketing

AUGUST 8, 2013

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. That media buy imbalance may change, though: Bloomberg reports that Facebook may feature 15-second spots by brands later this year, at the cost of between $1 million and $2.5 million a day. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

The Realtime Report

NOVEMBER 26, 2019

We know AT&T has a big nut to pay off after buying WarnerMedia but…. Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Sprout Social

JUNE 14, 2022

One of the most frustrating things for customers is discovering an item they want to buy is out of stock. With SMS marketing, you can notify customers as soon as products are back in stock, so they can buy them before they sell out again. Many companies use SMS marketing to gather reviews about their service or staff.

SMS 108

SMS Strategy Marketing How To 108

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). They’re not buying homes yet, they’re renting or living with parents. Knowing what motivates each persona to buy allows you to custom target your message to people who want to receive it. No excuses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

AUGUST 25, 2022

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

The Realtime Report

MARCH 24, 2016

However, despite companies’ sentiments, many would be better off staying at home. In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. What Is Trade Promotion? ” Click To Tweet.

Retail 79

Retail Nielsen ROI Sentiment 79

Pixlee

NOVEMBER 15, 2018

Consumers have always been recommending products, experiences, and companies to their friends and family. Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Convince & Convert

NOVEMBER 20, 2015

Twitter’s other business strategy seems to be centered on turning the company into a big data analytics powerhouse with a consumer sentiment overlay. The Nielsen for a new age, if Nielsen were real-time and had unfathomable depths of information about individual’s reactions to topics ranging from terrorism to Kardashians.

Twitter 60

Twitter Nielsen API Patterns 60

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Flowtown has received great reviews in Fast Company and The NY Times, amongst others.

Tools 210

Tools Marketing Nielsen Social CRM 210

Rebekah Radice

APRIL 30, 2018

After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Start with the channel your company is most focused on.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out.

Facebook 172

Facebook Study Small Business Nielsen 172

Hootsuite

MAY 18, 2023

For brand partnerships, consider companies that have similar values to yours, or products that are complementary. Data from Nielsen found that globally, an average of 64% of TikTok users say they can be their true selves on TikTok, while an average of 56% of TikTok users say they can post videos they wouldn’t post elsewhere.

Video 112

Video HootSuite How To UGC 112

Sprout Social

MARCH 13, 2017

Before you buy that shirt online, you look at reviews to see what other people think of the fit and quality. Imagine if brick and mortar companies displayed the average review of every product they sold in stores. For others like software companies, aim for positive feedback on sites like G2 Crowd. Number of users or customers.

Conversation 111

Conversation How To Review Influencer 111

Convince & Convert

AUGUST 7, 2011

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. they are of course correct. Sure, but don’t lie to yourself.

Social Media 165

Social Media Quantcast Metrics Comparison 165

Convince & Convert

APRIL 15, 2015

Google plays the long game better than any company, maybe in history. TV relies on Nielsen ratings saying, “You know what? ” It allows people to buy and sell advertising spots on a more efficient basis. Image via BigStockPhoto.com Google wants to transform television advertising once and for all.

Google 60

Google Nielsen Advertising Project 60

Sprout Social

MARCH 8, 2017

Social media influencers are power users who can help your potential customers make a buying decision through social networking. If you were searching for a reason to buy or try out a service, wouldn’t you want the most trusted and reliable source? Creating Campaigns Around Social Media Influencers. What Are Social Media Influencers?

Influencer 111

Influencer Social Media How To SEO 111

Rebekah Radice

APRIL 30, 2018

After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Start with the channel your company is most focused on.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. They buy our merch from the website and they stick our stickers everywhere! Netflix made video rentals a thing of the past, and disrupted the Oscars.

Industry 74

Industry Meme Survey Authentication 74

Webbiquity SMM

FEBRUARY 28, 2011

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155

Proactive Report

MARCH 1, 2012

Usability expert Jakob Nielsen took a look at corporate newsrooms and gave us a dismal “D” in PR. The Washington Post listed not having a social content hub as one of the top 10 mistakes companies make in social media. The reason? We don’t provide the content and tools journalists require in the digital world.

Nielsen 68

Nielsen News WordPress Blogger 68

Razor Social

MAY 15, 2019

Brands typically tie influencer events to a product launch or some important company milestone. At this stage of the funnel, you should see if the influencer campaign is moving people one step closer to buying your product. According to Nielsen, 92% of consumers trust recommendations from brand advocates. Consideration.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

MAY 9, 2016

We connect companies like Macy’s, Carter’s and other major consumer brands with influencers to help amplify and tell their story. . In the “olden days” we’d have a phone conversation with that influencer seeking their advice on, say, the next gadget to buy. Now a major focus of our agency is influencer marketing.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

We connect companies like Macy’s, Carter’s and other major consumer brands with influencers to help amplify and tell their story. . In the “olden days” we’d have a phone conversation with that influencer seeking their advice on, say, the next gadget to buy. Now a major focus of our agency is influencer marketing.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 19, 2009

Prior to founding GetGood Strategic Marketing, Susan was Senior Vice President of Marketing at Internet software company SurfControl. Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes. Blogger influence goes beyond page views and traffic numbers.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Mindjumpers

AUGUST 1, 2012

Yesterday, Google announced that the Wildfire team would become part of the Google team, making Google able to offer a platform that helps companies manage their presence as well as ads across various social networks. It makes you wonder why Facebook didn’t snatch this one to their impressive catalogue of recently acquired companies?

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# link] Top ?

Brands 145

Brands Content Social Media Consultant 145

Rebekah Radice

NOVEMBER 24, 2017

Customer experience is often the main deciding factor behind whether or not a person buys or ever becomes a lead for your business. The research published in The Social Habit, by Jay Baer, states that among respondents who attempted to contact a company: 32% expect a response within 30 minutes. 50% expect a response within 60 minutes.

Hashtag 138

Hashtag Influencer Trends Industry 138

Idaconcpts

JULY 22, 2013

From making use of responsive design to improving the user experience to creating useful, link-bait time-sinkers, there are several specific steps that auto financial services companies can take to energize their sites. a list of top online resources when buying a car). In this article I will detail 3 projects to improve these sites.

Project 134

Project Nielsen Insurance Mobile 134

Mindjumpers

MARCH 28, 2012

Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog.

Study 272

Study Activities Social Media Nielsen 272

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

NOVEMBER 20, 2013

In my role, I applauded forward-thinking companies that set up and staffed “command centers” so they could monitor and respond to comments they spotted about their brands. I hate to say it, but the social-business industry has pushed crass commercialism to new levels aimed at getting customers to LIKE us, LOVE us and, above all, BUY from us.

Social Media 152

Social Media Sentiment Nielsen Reputation 152

Rebekah Radice

NOVEMBER 24, 2017

Customer experience is often the main deciding factor behind whether or not a person buys or ever becomes a lead for your business. The research published in The Social Habit, by Jay Baer, states that among respondents who attempted to contact a company: 32% expect a response within 30 minutes. 50% expect a response within 60 minutes.

Hashtag 60

Hashtag Influencer Trends Industry 60