Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Their variety of interests, personalities and how they differ in the way they buy. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from!

Nielsen 112

Nielsen Overview Sports Influencer 112

Mindjumpers

JANUARY 4, 2012

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Get Executive Buy-In on Your Social Business Program. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). If the answers are yes – social should play an important role for your business!

Social Media 228

Social Media Nielsen Campaign Strategy 228

Social Media Strategies Summit

JUNE 8, 2023

Watch the video here Remember, this campaign was all about driving in-store sales , so it couldn’t use the standard “buy now” call to action. RESULTS : A Nielsen Catalina Solutions study discovered that the campaign drove a near-9% increase in in-store sales for RXBAR, along with a 7.5%

Brands 130

Brands Facebook Influencer Campaign 130

Mindjumpers

NOVEMBER 30, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. This week, I will go a bit deeper into one of the first steps to generate the knowledge that can get you a buy in from the c-level for your social media efforts: Listening.

Data 239

Data Social Media CSR Nielsen 239

Socialmedia.biz

JANUARY 14, 2020

62% of people use their smartphones in a public setting while buying their morning coffee or waiting for a bus. According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent.

Mobile 90

Mobile Engagement Organization Video 90

Social Media Marketing

AUGUST 8, 2013

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. million a day. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

DECEMBER 11, 2012

Nielsen, IT Entrepreneur. They will often buy virtual goods and services. Guest post written by Jens H. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. Sometimes, they will go to an Internet-cafe.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Pam Moore

MAY 9, 2017

The days marketers would simply buy an ad, tv commercial slot, throw out some direct mail, a few magazine ads, radio spots, measure the response and get on with their day job of herding cats and taming elephants? I'm joking but you get the point. Media is becoming more complex.

Nielsen 165

Nielsen How To Influencer Overview 165

Sprout Social

AUGUST 25, 2022

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). They’re not buying homes yet, they’re renting or living with parents. Knowing what motivates each persona to buy allows you to custom target your message to people who want to receive it.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

JUNE 14, 2022

One of the most frustrating things for customers is discovering an item they want to buy is out of stock. With SMS marketing, you can notify customers as soon as products are back in stock, so they can buy them before they sell out again. A CTA to encourage people to buy tickets or sign up. A link to your website or event page.

SMS 105

SMS Strategy Marketing How To 105

The Realtime Report

NOVEMBER 26, 2019

We know AT&T has a big nut to pay off after buying WarnerMedia but…. Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Mindjumpers

AUGUST 19, 2010

Would you ever start buying and using a TV or Radio without understanding and maybe counselling from your AD- and your Media agency? How can we do something that will create value through social media?” Its not for free to create value within social media, and often it’s advisable to make long term plans.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Would you ever start buying and using a TV or Radio without understanding and maybe counselling from your AD- and your Media agency? How can we do something that will create value through social media?” Its not for free to create value within social media, and often it’s advisable to make long term plans.

Questions 252

Questions Company Nielsen Disqus 252

Ignite Social Media

NOVEMBER 14, 2016

Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. Programmatic buying on the channel could increase available ad opportunities on the network, and create a more seamless experience for marketers to pay to play on the channel.

Social Media 60

Social Media Nielsen Marketing Syndication 60

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web.

Tools 210

Tools Marketing Nielsen Social CRM 210

Bill Hartzer

MAY 26, 2010

Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. This information can be used to improve products and increase profits.

Cymfony 152

Cymfony Social Media Tools SM2 152

The Realtime Report

MARCH 24, 2016

In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. This means “buy one, get one free,” “2 for $4”, and any other offer showcased on aisle end caps. ” Click To Tweet.

Retail 79

Retail Nielsen ROI Sentiment 79

Convince & Convert

NOVEMBER 20, 2015

The Nielsen for a new age, if Nielsen were real-time and had unfathomable depths of information about individual’s reactions to topics ranging from terrorism to Kardashians. If they own all the data, every developer and enterprise company that wants full-scale access now has to buy it from Twitter directly.

Twitter 60

Twitter Nielsen API Patterns 60

Pixlee

NOVEMBER 15, 2018

In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Buffer Social

OCTOBER 9, 2018

It feels good to have a more human relationship when you’re buying things.”. According to a Facebook-commissioned study by Nielsen , 56 percent of people surveyed would rather message a business than call customer service, and 67 percent expect to message businesses even more over the next two years.

Conversation 94

Conversation Widget Nielsen Study 94

Rebekah Radice

APRIL 30, 2018

After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. It makes sense if you think about it.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Mindjumpers

JULY 30, 2010

If someone doubts about buying a product or service and we can offer him or her good advice, based on our personal experience, knowing that they will be happy with what we advised them to buy, we are rewarded with gratitude and a positive sense of self-esteem. It’s about the pure joy when someone appreciates what we do.

Marketing 251

Marketing Nielsen Forums Groups 251

Hootsuite

MAY 18, 2023

Data from Nielsen found that globally, an average of 64% of TikTok users say they can be their true selves on TikTok, while an average of 56% of TikTok users say they can post videos they wouldn’t post elsewhere. more likely to buy something if a sponsored video is humorous.

Video 112

Video HootSuite How To UGC 112

Convince & Convert

APRIL 15, 2015

TV relies on Nielsen ratings saying, “You know what? ” It allows people to buy and sell advertising spots on a more efficient basis. I think somebody in Atlanta likes this show. Therefore, I’m going to pay you a ton of money.” ” Google’s like, “No.

Google 60

Google Nielsen Advertising Project 60

Rebekah Radice

APRIL 30, 2018

After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. It makes sense if you think about it.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Like this post?

Facebook 172

Facebook Study Small Business Nielsen 172

Convince & Convert

AUGUST 7, 2011

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. they are of course correct.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Sprout Social

MARCH 13, 2017

Before you buy that shirt online, you look at reviews to see what other people think of the fit and quality. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. Just saying that your product works isn’t enough to convince people to buy it.

Conversation 110

Conversation How To Review Influencer 110

Sprout Social

MARCH 8, 2017

Social media influencers are power users who can help your potential customers make a buying decision through social networking. If you were searching for a reason to buy or try out a service, wouldn’t you want the most trusted and reliable source? Creating Campaigns Around Social Media Influencers. What Are Social Media Influencers?

Influencer 111

Influencer Social Media How To SEO 111

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. The Oscar buy is also about leveraging the investment on Facebook and Twitter. Where do you start? points from 22.5

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Proactive Report

MARCH 1, 2012

Usability expert Jakob Nielsen took a look at corporate newsrooms and gave us a dismal “D” in PR. Buy SAMS Teach Yourself Google Analytics in 10 Minutes and watch the Google Analytics IQ presentations and videos on their site. The reason? Brian Wong has an excellent article on how to embed video.

Nielsen 68

Nielsen News WordPress Blogger 68

Buffer Social

MAY 8, 2019

They buy our merch from the website and they stick our stickers everywhere! A Nielsen study found the majority of consumers are trying to ditch sugar and embrace healthier lifestyles, and Ugly is a perfect fit for younger, more health conscious consumers. Creating the future of soft drinks for a more health conscious generation.

Industry 74

Industry Meme Survey Authentication 74

Webbiquity SMM

FEBRUARY 28, 2011

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155

List Twitter Brands Microsoft 155

Razor Social

MAY 15, 2019

At this stage of the funnel, you should see if the influencer campaign is moving people one step closer to buying your product. According to Nielsen, 92% of consumers trust recommendations from brand advocates. However, if you’re running a bigger project, influencers will charge a fee and ideally you’ll want to try before you buy!

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

MAY 9, 2016

Danica Kombol : According to Nielsen , 92% of consumers trust recommendations from other people – even if they don’t know them personally – over promotional content that comes directly from brands, and 74% of consumers identify word of mouth as a key factor of their purchasing decisions.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

Danica Kombol : According to Nielsen , 92% of consumers trust recommendations from other people – even if they don’t know them personally – over promotional content that comes directly from brands, and 74% of consumers identify word of mouth as a key factor of their purchasing decisions.

Influencer 40

Influencer Marketing Fashion Campaign 40