How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
OCTOBER 3, 2012
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.
Apple Should Not Buy Twitter
MARCH 26, 2012
I was just reading a GigaOm article titled, “ Should Apple Buy Twitter? But a company that hasn’t made a cent in their entire six years? I don’t get it. But now there is speculation Apple could buy the social networking giant with some of their cash reserves (it’s also said they have so much money, they could buy Facebook and Research In Motion ). .
Who Will Buy Your.Brand Domain
JULY 5, 2011
How many companies are willing to spend up to $200,000 to purchase their own domain? Companies have historically been limited in what they can buy and how they can market their brand in accordance to availability. Companies, organizations, and individuals can not buy their own domains in the name of themselves. That’s not an option today. Until now.
Can Publicly-Traded Social Media Companies Survive?
JULY 29, 2012
During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders.
Companies Invest More in Social Media Marketing in 2014
NOVEMBER 4, 2014
One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Companies are being forced, whether they like it or not, to put more and more of their marketing funds towards social media outlets. Crisis Coverage: How Should Companies Handle Social Media?
10 Social Lessons for B2B Companies
JULY 20, 2016
The social media landscape is ever-changing, and so is the way people are making buying decisions. Here are ten social lessons for forward-thinking B2B companies. 1. Every company and audience is unique. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company. Get Blogging. Know What Your Competitors Are Doing.
Four Reasons You’re Not a Media Company
JUNE 20, 2011
He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.. Too often companies invest in their design after they hit a certain pinnacle. You have a lack of cadence.
Buy Some Social Media Today!
MAY 5, 2011
Nobody is a social media expert, present company included. Find Real Experience – One great way to ensure you’re getting the real deal is to find those that have or had social media experience at well known brands or companies. About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team.
How Companies Are Dedicating Their Budgets to Social Media [Infographic]
JULY 20, 2011
This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. While planning a budget for 2011, most of the companies dedicated a big share of the pie to social media. With the new budgets, they more or less define the structure of marketing in the coming year. Evolving budget allocation. Survey by ECG group.
The Pinterest Buy Button Might Rock Your Ecommerce
Convince & Convert
FEBRUARY 20, 2015
Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. And when it comes to eCommerce, Pinterest already dominates many of its competitors. What Can You Do Now?
Best Buy Mistakenly Exposes Their Exclusive Blogger List
DECEMBER 19, 2014
Best Buy , in a recent internal communication to their Wolf Bloggers exclusive blogger list, sent out an email to their list of bloggers about an agreement with another affiliate organization. One of the bloggers subsequently Replied All to the list, which then exposed Best Buy’s entire exclusive blogger list. Cc: Subject: Re: Reminder - Best Buy Invitation (Action Required).
Buying Friends, Followers And Likes
JULY 17, 2012
national radio program was doing a segment on brands who buy Facebook likes and followers. They wanted to know if Twist Image buys likes, friends and followers on Facebook, Twitter or any other online social network. The first time the call came in, I was in a client meeting, so when I listened back to the voice message, I had to stop and think: "does my agency buy likes, friends and followers?" That's not the type of "buying friends" these people are talking about. I got the call yesterday. " I guess when it comes right down to it, we do.
Fandango Making Good Use of Group Buying
MARCH 16, 2011
However, there’s another company that is making good use of the group buying industry. Keeping under the radar, Fandango has been dishing out deal after deal through group buying websites. Fandango: A Leader in Group Buying? Formed in 2000, the young company has been able to provide a great way to purchase movie tickets through the Internet. Back on Groupon.
Who “Owns” Social Media Data at Your Company?
JULY 26, 2016
Email marketing, media buying, marcomm, social, content, performance marketing…Each team is working to drive the most value, and this can create a sense of competition. Social media is one of the most valuable sources of information and insight into your customers’ preferences, interests, and buying signals that exists. I love the game Clue. always have. Social Data?
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Time after time I was able to trace back the top ranking websites to some of the biggest media companies in the world.
The Next Economy Company
JULY 22, 2016
There is no doubt that we have seen massive shifts in how consumers buy, connect and share in the past decade. It will still require companies, work (of people - not just robots), jobs and, most importantly, imagination, inspiration, innovation, education, networking and execution. There have been so many changes in business because of technology. We're just getting started. avatar.
How Social Media Strengthens Companies [infographic]
FEBRUARY 9, 2011
Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. In relation to customer relations, the infographic stresses the point that people are more likely to recommend or buy from a brand that they follow on social media. Engage and build trust.
Don’t Buy Your Programmatic Audience, Build It
Convince & Convert
JANUARY 3, 2014
In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior. Don’t Buy Your Programmatic Audience, Build It is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. The funnel is dead. Simpli.fi
5 Group Buying Sites to Stalk
APRIL 21, 2011
Group buying sites are becoming a popular online destination for many shoppers. Moms can individually approach companies and vendors and ask them to provide a deal for the site. Group Buying Groupon green deals jdeal parents deals plum districtThe range of offers and deals mean that consumers can save on a number of different products and experiences. Parents Deals. Groupon.
Not Buying What You're Shilling
JULY 28, 2011
There was a lot of public discourse on the matter and my general sentiment can be summed up like this: if certain companies within an industry are doing something that requires government intervention to get them to stop, there's a problem. Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments )? Social Media can be very disturbing. Social Media is pervasive. This is noting new. Trust in non-transferable.
Why Did a Russian Weed Company Just Buy Ebola.com for $200,000?
OCTOBER 24, 2014
Jacob Davidson from Time.com put it best: A newly renamed, Russian weed-related company bought Ebola.com using shares of a medical marijuana business run by a former Libertarian Party presidential candidate who thinks that pot should be used to treat Ebola. The post Why Did a Russian Weed Company Just Buy Ebola.com for $200,000? News buying domains ebola ebola.com
The Most Important Component Of Social Media Program Success: Executive Buy-In
APRIL 9, 2013
Regardless of the size of your company, the most important component of your social media program is executive buy-in. Some of these programs were as smart as the people who planned and implemented them (and some as dumb) but ultimately, without executive buy-in, these programs will struggle or fail. Results and outcomes. A CEO of a firm we consult with put it best recently.
Why Best Buy and Hertz Fail
JULY 6, 2011
Good luck unsubscribing from email newsletters sent by Best Buy and Hertz. Let this be a lesson to email marketing companies. If you are inspired to add a comment with your thoughts, please visit Why Best Buy and Hertz Fail in your browser. Thank you for reading! Related articles you may enjoy: Learn Email Marketing From Butchers. Tips to Boost Email Productivity.
What If Twitter Did Buy TweetDeck?
APRIL 25, 2011
Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. like their apps, but I’m not a huge fan of the company in general. Will Twitter shut TweetDeck down if it buys it? Rumors ran rampant. The answer?
Ancestry.com Buys Top Facebook App We're Related
Stay N' Alive
SEPTEMBER 18, 2012
It appears that, according to Ancestry Insider , one of the pioneer Facebook apps in this industry, We're Related , was just acquired by Ancestry.com for an undisclosed amount (both are Utah-based companies where I am located). According to the SEC Form 10-Q filed by Ancestry.com , "In March 2012, the company completed two acquisitions for a total of approximately $11.7 million.
The New Kind of Customer Loyalty Your Company Needs
Convince & Convert
APRIL 6, 2016
These new interactions have proved to be instrumental in shaping both consumer buying behaviors and their expectations surrounding those experiences, so much so that today’s customers are no longer brand-loyal—they are experience -loyal. Universal buy-in will also help to ease the process of reporting and tracking these tools across multiple locations and departments.
Social Networks Have Little Influence on What You Buy Online
APRIL 2, 2011
The company has been playing catch-up when it comes to the social Web. But the results of a new Goldman Sachs survey should give the company some short-lived peace of mind. Google is very worried about the growth of Facebook, and with good reason. Case in point: Google Buzz. million to make it go away. But it would have been a dud even if it didn’t cause privacy problems.
Does Buying Facebook Likes Help Search Engine Rankings?
SEPTEMBER 2, 2013
I was offered 2,000 Facebook Likes for $60 today, from someone offering a service that allows you to buy Facebook Likes. In todays world, interaction between companies and their potential and existing customers is carried out through social media. So, does buying Facebook Likes help your search engine rankings? Here is the email I received. href=[link]. Have a good day!
5 Ways to Lead Customers to Buy
MARCH 21, 2014
He used to say he was an awful sales person for the company; yet he was the person who brought in more sales than anyone else. Social is about leading people to their own decision to buy from you.( Well, I will admit it. It''s not just children who rebel against being told what to do. He used to say. Tweet this ). Tweet this ). Leading them to their own decision needs you to.
Buying & Selling Websites for Profit: An In-Depth Guide
MARCH 30, 2010
You are here: ViperChill » Business » Buying & Selling Websites for Profit: An In-Depth Guide Buying & Selling Websites for Profit: An In-Depth Guide Written by Glen, this post has 70 Comments Whenever I’m in “work mode I spend most of my time looking for websites to buy. Would you buy that? Home What the F ? Cloud Living Say "Hi!"
5 Deadly Ad Buying Mistakes
Convince & Convert
JULY 23, 2013
After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach. If you want to waste money, buy media. When it comes to buying media and ignoring audiences, the worst offenders are those who buy media in a place that services a very broad audience. How do you overcome ad buying disasters?
The Advantage of Static HTML Links over Temporary Links
FEBRUARY 6, 2012
Founded in 2010, LinkVehicle is a SEO Advertising Company that runs a specialized online market that connects advertisers with top-rated online publishers. This company specializes in link-building and text-link ads, which are far less intrusive than banner advertising and contribute to a better user experience. The main advantage of static HTML links over temporary links (e.g.
Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring
The Realtime Report
JULY 21, 2014
Facebook tests new ‘buy’ button for online purchases in U.S. – Facebook is now testing a “buy” button that would allow consumers to purchase products directly from ads on the social network; so far the testing has included “a few small and medium-sized businesses” in the U.S. Reuters). Twitter. Foursquare. YouTube.
Microsoft Buys 26 Contosoyams Domain Names
OCTOBER 3, 2013
With some additional research, someone pointed out to me that Contoso is a fictional company that Microsoft owns, and they use Contoso often in their documentation. Microsoft is up to something. I’m not sure what, but I am really curious as to why Microsoft recently registered 26 domain names at once: all related to the word contosoyams. contosoyams.net. contosoyams1.com. Update.
Comparison of 100 Top Companies on Social Business and Corporate Culture
Convince & Convert
JANUARY 22, 2012
Fred made a statement that has stuck with me in the several weeks since I tuned in: “You can’t be the best place to buy, if you’re not the best place to work.” Whether it’s Charlene Li’s Open Leadership , The NOW Revolution from Amber Naslund and me, Humanize from Maddie Grant and Jamie Notter , Smart Business, Social Business from Michael Brito , or Olivier Blanchard’s Social Media ROI , there is a chorus postulating that people make your company social, not tools and technology. Does Being a Good Place to Work Impact Social Business?
Get Executive Buy-In on Your Social Business Program
NOVEMBER 8, 2011
The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. I’ve been on a journey figuring out how best to provide value to Mindjumpers’ growing community of people interested and passionate about that thing called social business. Tweet.
Social Media Stock Talk: Five Reasons to Buy Facebook
MAY 20, 2012
But we’re talking about one of the most powerful cultural forces of the 21st century … and you can actually buy a piece of it. Facebook is not like the tech companies that crashed in the 90s, and anyone who stops for two seconds to think about that knows it. Facebook is buying like crazy. But it’s not buying garbage tech. It’s buying GOOD products.
How “No Comment” Has Edelman In Trouble…Again
JANUARY 25, 2011
Edelman is in trouble again…this time over a media request from Ragan about Best Buy On. Mark Ragan , who most of you know if you’re in the PR industry, asked one of his reporters to contact Best Buy to interview them about their new On, the new “magazine they’ve created for customers. Mark, like a lot of us, see the trend of companies becoming publishers and wanted to know more about what Best Buy is doing in order to provide a case study to his readers. Matt responds to clarify that he’s preparing a piece on Best Buy On. The
Can’t Buy Me Love: How to Avoid Social Media Fraud
Convince & Convert
AUGUST 20, 2014
You can buy them. Countless purveyors will fill your company’s fan page with adoring (albeit fake) acolytes. It’s so easy to fake it online. You want a hundred thousand Twitter followers? You want to look like a Facebook star? But puffed up social campaigns come at a pretty high price , especially when it comes to advertising and lead generation.
Funnel Vision: Why Companies Need To See The Light At the End of the Funnel
Convince & Convert
APRIL 30, 2013
Emphasize the reasons to buy in the moment rather than the long-term relationship or outcome. Funnel Vision: Why Companies Need To See The Light At the End of the Funnel is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. . Editor’s Note: This is an excerpt from Brian Solis ‘s new book, What’s the Future of Business? The Hook.