Breaking down BookTok: What brands can learn from this social-literary phenomenon
Sprout Social
JULY 18, 2022
BookTok is a TikTok subculture where book lovers discuss the books they can’t stop talking about. As of July 17th, 2022, ten out of the 15 books listed on the New York Times Paperback Trade Fiction Best Seller list are #BookTok recommendations. Popular BookTok books are a major opportunity for literary brands.
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