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Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

BookTok is a TikTok subculture where book lovers discuss the books they can’t stop talking about. As of July 17th, 2022, ten out of the 15 books listed on the New York Times Paperback Trade Fiction Best Seller list are #BookTok recommendations. Popular BookTok books are a major opportunity for literary brands.

Brands 109
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Stay Safe on Social Media: 6 Rules for Lawyers and Law Firms

Hootsuite

You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers.

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Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Buffer Social

According to the Harvard Business Review, customers are three times more likely to buy from your brand if they form an emotional connection to it. According to the Harvard Business Review, customers are three times more likely to buy from your brand if they form an emotional connection to it.

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How to Get More Leads on Social Media: 7 Effective Tactics

Hootsuite

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

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How to get Yelp reviews & improve your online standing

Sprout Social

Since the founding, other review sites have been introduced but Yelp still leads the pack at more than 178 million unique visitors every month. When your business is searched for online, these review sites show up in the first page of results. Why are Yelp reviews so important? How do you get these reviews?

Review 127
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13 Reasons why you need to use EBooks for Lead Generation

OnlineRockersHub Marketing Blog

Why do you need eBooks for Lead Generation? Lead generation rules the day, as we speak. Others hire professional internet marketers who claim that they can generate numerous leads through e-mails and pop-ups. They are not lured by general messages sent through e-mails. We live in tricky times.

eBook 68
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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. Key Stats: Over 2.8 billion global active users. 90 million US users. Average time spent per day: 33 minutes. Largest age group: 25-34 year olds.

Platform 118