Small Business Mavericks

AUGUST 21, 2015

That said, here are 4 uncanny ways to generate more leads using social media channels: Write an E-book - This might seem out of place on a list like this, but you can actually use an e-book to generate leads through social media. Only post your very best content so that you pique reader interest in your e-book.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

MARCH 7, 2013

E-books – With the advent of the Kindle, Nook, iPad, and other e-book readers, you now have a whole new option for digital publishing. Just like print books can increase your professional stature and make you an instant expert, digital book publishing can do the same.

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Hubpages Publishing Small Business iPad 98

Small Business Mavericks

AUGUST 28, 2015

E-books – As popular as Amazon has made e-book publishing, there are still a lot of nonfiction authors who have not discovered the power of e-books for building authority and an audience. You don’t have to distribute your books through Amazon, but Amazon does have a powerful marketing engine.

Press Release 70

Press Release Directory Tools Marketing 70

Small Business Mavericks

SEPTEMBER 29, 2015

Authoring a Book – Who doesn’t want to be an author? You can actually publish a print book and have it rank in Google Books, which has the potential to get you ranked for important keywords associated with your business.

Activities 70

Activities SEO Newsletter Survey 70

Small Business Mavericks

DECEMBER 26, 2012

Still, I can’t help but wonder how a $99 tablet would affect social media marketing, mobile marketing, and e-book marketing. As it stands now, anyone can write and publish their own e-book very inexpensively. With no more e-readers, anyone interested in reading digital books would be forced to purchase a tablet.

Marketing 156

Marketing Small Business Mobile Price 156

Small Business Mavericks

AUGUST 4, 2011

Buy books, read books, download Kindle files? Here are some tips to help make Amazon.com a social networking application for you: When you read a book, listen to music, or try out a new product, leave a review. Are you a big reader? Do you use Amazon.com a lot? Did you know you can use Amazon.com as a social networking tool?

Social Networking 181

Social Networking Widget Review Applications 181

Small Business Mavericks

OCTOBER 30, 2015

Books – Whether you publish your books as print books or e-books doesn’t matter. Books are the flagship information product. Package your knowledge into a good book and it can serve as a calling card for your business. E-mail content – People are still attached to their e-mails.

Content 70

Content Newsletter Publishing Blogger 70

Small Business Mavericks

JUNE 28, 2012

The Nexus 7 website doesn’t say what format e-books for the tablet are formatted for, but I suspect you’ll be able to read ePub and PDF just fine. I expect the Google Nexus 7 to be a major player in the e-book reader market within a couple of years and will probably even drive some of the smaller readers out of the market.

Google 156

Google Blogosphere Compete Small Business 156

Small Business Mavericks

NOVEMBER 6, 2014

Did you ever read comic books and look at the muscle-building ads in the back? The comic book ad starts to look pretty silly because you know from experience that muscle strength doesn’t come from buying something; it comes from doing something. This is not like those ads. Strength is not from a product, but from a practice.

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List Exercises Small Business Strategy 102

Small Business Mavericks

DECEMBER 16, 2014

Book Now: To direct visitors to book a table at your restaurant, a room in a hotel, or a similar kind of reservation. His quick overview of the Call-To-Action Buttons for Business Pages look like they may have come up with some very good options for your Facebook business page.

Facebook 125

Facebook Hotels Overview Journal 125

Small Business Mavericks

SEPTEMBER 23, 2013

Take posts from your blog and expand on them for an e-book. Create an e-book and self-publish it on the Kindle, ePub, and iBook formats. Use your blog and guest blog posts to promote your book. Here are 10 uncanny ways to drive more traffic to your blog. Sell it on Amazon.com.

scribd 101

scribd Creative Commons Meme Flickr 101

Small Business Mavericks

MAY 27, 2011

Let’s say that, furthermore, the most clicked link on each page is the banner ad in the top right corner that offers site visitors a free download of your e-book. It should tell you that whatever information you provide in that e-book is deemed valuable to your site visitors. What does that tell you?

Travel 156

Travel ROI SEO Sites 156

Small Business Mavericks

OCTOBER 27, 2011

If you are a small business owner and trying to pave a path to your door for your customers to follow in getting to know you better and do business with you, then the one thing you should prioritize above everything else is writing a book. Writing and publishing a book will give you instant credibility. You first have to write a book.

How To 93

How To Publishing Reputation Small Business 93

Small Business Mavericks

MAY 29, 2012

Book shops are a great example. Book sales have been contracting for decades, yet the online sales of books have steadily grown. They estimate that online book sales are around 10% with digital sales approaching 1%.

Domain Name 101

Domain Name Compete Small Business Cost 101

Small Business Mavericks

NOVEMBER 6, 2013

Remember Borders Books and Music? They discovered e-books just a little bit too late. Instead, their going to a streaming-only model. That’s all well and good. It worked for Netflix. But I can’t help but wonder if it might be too late for Blockbuster. By that time, the game was over.

Small Business 105

Small Business Retail Fashion Buy 105

Small Business Mavericks

JANUARY 18, 2016

In fact, I know this is for book authors (probably fiction), but you could just as well make this argument for any type of business. Everyone in the audience wants what I have–a three-book contract with a traditional publishing company. At this local writing conference, I am considered a rock star.

Marketing 70

Marketing Conference Social Media Questions 70

Small Business Mavericks

JULY 12, 2013

If you have written a book about gourmet recipes, then whether you are found through a Google search will depend on how well your web pages for that book have been optimized. For instance, if you are a world renown chef and someone searches for “gourmet recipes,” they may or may not find you.

Google 98

Google Brands Reputation Small Business 98

Small Business Mavericks

JULY 3, 2013

Here’s an interesting story about a book marketer using one of his characters to keep readers interested in his story. I think this might work fine for marketing books, but what about businesses?

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Twitter Marketing Communities Company 98

Small Business Mavericks

DECEMBER 2, 2015

Really good content can pay off huge dividends, but if you are pressed for time, then re-purposing an old blog post into a chapter of your e-book can take less time than writing original content. Even better, write books about it. It saves time – You know and I know it, it takes time to create compelling content.

Content 70

Content Course Strategy Video 70

Small Business Mavericks

DECEMBER 23, 2015

Write Books – Take your knowledge and share it with your audience. Writing books is not necessarily about profit either. But you must understand that reach and engagement are not necessarily evidence of influence. However, you can measure your ROI.

Influencer 70

Influencer SEO Forums ROI 70

Small Business Mavericks

AUGUST 17, 2012

They do this on books and videos for sure. Buy two books by the same author and you get them at a discount. Another way Amazon cross-promotes is by showing you similar items to the one you are about to add to your shopping cart. On some items they’ll offer you a special price if you buy a like product.

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Retail Discount Buy Price 98

Small Business Mavericks

APRIL 11, 2011

Did you just buy a nifty SEO book, or download one for free, that promises to tell you everything there is to know about SEO? Some of those books are optimizing like it’s 1999. If your SEO guru or free e-book download is telling you to do these 10 things, fire him or throw the book away. Be careful. It won’t.

SEO 93

SEO Widget NoFollow Case Study 93

Small Business Mavericks

DECEMBER 1, 2011

The “markets are conversations” concept was discussed in a book published in 1999, “The Cluetrain Manifesto.” The concept goes back further, however. The idea is based on the concept that markets are conversations.

Conversation 164

Conversation Marketing Price Meeting 164

Small Business Mavericks

MARCH 10, 2011

Maybe a bookstore would allow users to place books on hold, or even order and pay for them right through their phones. For instance, an auto parts shop might create an app that lets users order parts in real time while on the go. Wouldn’t that be useful? Or a restaurant may let users order carry out.

Small Business 189

Small Business iPhone Marketing Case Study 189

Small Business Mavericks

JANUARY 27, 2014

That could be sales of merchandise such as books or webinars as well as services. Your blog can also be used to invite e-mail subscribers to your list. Then, you use your e-mail newsletter to drive traffic to your important landing pages and close more sales. Social media plays a part in your marketing strategy too.

Newsletter 107

Newsletter Marketing Small Business Social Media 107

Small Business Mavericks

MAY 22, 2013

It goes back to January 2004. Categories you can view top searches for include: Actors. Baseball Players. Baseball Teams. Basketball Players. Basketball Teams. Business People. Car Companies. Chemical Elements. Colleges & Universities. Countries & Regions. Dog Breeds. Energy Companies.

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Trends Google Chemicals List 111

Small Business Mavericks

DECEMBER 4, 2013

places, buildings, characters, books and movies, etc.). Also on the table are some improvements in the trends tool to celebrity searches. These improvements could also affect other types of searches such as geographical searches and other name-type searches (e.g. The new Google Trends will.

Comparison 101

Comparison Trends Google Research 101

Small Business Mavericks

JANUARY 30, 2014

Film, Music & Books. On the flip side, when you share a pin that falls into one of these broad categories, then your pin will be added to that interest, giving it broader exposure to the Pinterest field of potential pinners. Categories include: Videos. Celebrities. DIY & Crafts. Home Decor. and Weddings.

Film 101

Film Sports Travel Education 101

Small Business Mavericks

JUNE 4, 2013

Most likely, you’ll see Rich Pins for books, music, auto and travel categories, and possibly for other categories as well. Movie Pins – Movie Pins add director and cast names, movie ratings, release dates, and other information to the movie pins. This is just a start to the Rich Pins addition.

Travel 101

Travel Price Sites Types 101

Small Business Mavericks

JULY 30, 2013

According to the authors of a new e-book titled “ Cracking The LinkedIn Sales Code ,” top LinkedIn sellers spend 6+ hours per week on the social network and are engaged with 30+ groups. The report offers some astounding statistics about how top sellers use LinkedIn to find prospects and close sales.

LinkedIn 105

LinkedIn Strategy Social Networking Statistics 105

Small Business Mavericks

DECEMBER 7, 2011

People are using this type of search instead of the traditional yellow pages books. Then when someone wants to search for what you are selling such as flowers in Anytown, USA, your business will pop up in the search results for that particular area. This is just a small sample of what you can do online to promote your business.

Small Business 177

Small Business Advertising Sample Samples 177

Small Business Mavericks

NOVEMBER 29, 2013

Tablets have a slight edge on books and reference materials. Here’s a run down of some of the more interesting findings: Smartphones dominate games, social media, communications, productivity apps, news, weather, dating, sports, and shopping. Tablets dominate travel and local.

Mobile 101

Mobile Advertising Sports Small Business 101

Small Business Mavericks

JUNE 18, 2011

There have been plenty of successful products, movies, books, etc. When you make your next product, try to keep those things in mind and build off of your previous successes. Of course, reviewers can be wrong. that reviewers hated yet the consumer public really loved. So don’t just rely on professional reviewer opinions.

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Review Buy Products Course 161

Small Business Mavericks

JULY 11, 2014

It’s also reminiscent of the musclebuilding ads in all those comic books you read in junior high school.) From the first “Don’t Be A Local Search Weakling” to the last “Reputation Management Workout”, this is a simple exercise plan to beef up your local SEO muscles and get strong results. (It’s

SEO 87

SEO Tips Embedding Exercises 87

Small Business Mavericks

SEPTEMBER 5, 2013

If you promised a free book or download, make sure it was delivered. After you’ve got your offer set and published, promote it through social media and other means to drive traffic to your opt-in page. Make good on your promises – Before you start selling to your list, make sure you have fulfilled all of your promises.

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System Discount Small Business List 98

Small Business Mavericks

MAY 2, 2013

If you sell books, Amazon is your competition. Your competition online is everyone who is targeting the same search queries that you’re targeting. Even if those businesses aren’t in the same niche as you. If you sell computer peripherals, Amazon is your competition. And so is eBay. So is Wal-Mart.

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Widget Compete Small Business How To 93

Small Business Mavericks

JULY 15, 2014

what kind of books, movies, and music do they like? Then imagine individuals who you’d want coming in the door: basic demographics — male or female? Profession? what kind of social media do they use? why do they want your product or service? what needs, dreams, and fears do they have? how do they decide things?

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How To Small Business Education Buy 98