Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

DECEMBER 9, 2010

Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.

CoTweet 115

CoTweet CoTweet Mobile B2B 115

Buzz Marketing for Technology

FEBRUARY 2, 2009

Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships. Full Disclosure: BearingPoint is a Beta Client of BuzzGain.

Startup 100

Startup Flickr B2B Price 100

Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. The company has seen more than 1.2 Not anymore. No paid media was employed.

ROI 60

ROI Influencer Nielsen Marketing 60

Convince & Convert

MARCH 25, 2012

disclosure: On a couple of occasions, my blog posts have been tweeted from his account) . disclosure: my managing editor tweets one “greatest hits” post of mine each night from my account). B2B or B2C. Unlike most heavy curators on Twitter, however (including me), Kawasaki does not link to source material.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

disclosure: On a couple of occasions, my blog posts have been tweeted from his account) . disclosure: my managing editor tweets one “greatest hits” post of mine each night from my account). B2B or B2C. Unlike most heavy curators on Twitter, however (including me), Kawasaki does not link to source material.

Social Media 165

Social Media Strategy Alltop ROI 165

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. “How dare a company try to put a number on influence!&# When every company of consequence has a free and open API, data becomes a commodity. they shout. An impossibility! A farce!&#.

Klout 159

Klout Nielsen Influencer Social CRM 159

Oktopost

FEBRUARY 1, 2023

Social media is the new business card—it’s more than a trendy marketing tool for any B2B organization; it’s a necessity. With 75% of B2B buyers using social media to make purchase decisions, it has become an essential tool for every business. What is social media compliance for B2B finance?

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B2B Social Media Privacy Policies 62

Writtent Blog

NOVEMBER 1, 2013

It’s pretty hard to effectively create content for certain B2B brands, and GE has long been a leader in figuring out new and innovative ways to spice up their content. Perhaps all you need to put an exciting twist on your B2B brand is to incorporate vampires, werewolves, or some other trending monster.

News 65

News Marketing B2B Study 65

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

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Social Media B2B Company Consultant 130

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

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Tools Tips Marketing Social Media 277

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Companies must also uphold privacy laws. Michael did talk about 2257 and FTC disclosure in his presentation so if you click through on that link you will read more there.

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Social Media Policies Consultant Social CRM 153

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. agencies, you should be experimenting with this too).

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? He talks about disclosure and openness but I have never seen his &# 60 million&# videos independently verified or helping a client make $5 million dollars in 7 days. A tall order, to be certain.

Review 115

Review Social Media Social CRM Consultant 115

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

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Company Twitter Content B2B 38

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? Mark as read Approve comment Ah, youre flattering me, Justin. :) Yes, I think all businesses are relationship businesses, which is one of the reason I feel a little at odds when people say theres a huge difference between B2B and B2C.

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Social Media Class Creative Commons Flickr 224

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. This is the way it should be.

Report 174

Report Social Media B2B GPS 174

Hootsuite

MAY 8, 2023

Social media marketing for insurance companies offers the ability to address those concerns. Insurance companies have work to do when it comes to increasing consumer trust. Among social platforms, Facebook is the best site for B2B lead generation. insurance companies’ digital ad spend will increase to $13.58

Insurance 88

Insurance Social Media Policies HootSuite 88

Convince & Convert

FEBRUARY 26, 2012

disclosure: I’m an investor in Buffer). You’re a marketing director for a B2B software company? You’re a marketing director for a B2B software company, and you happen to grow prize-winning roses? Worry less about what some other company is doing, and worry more about doing your own work.

Social Media 163

Social Media Case Study LinkedIn Study 163

Buzz Marketing for Technology

JUNE 27, 2008

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Full disclosure: I was one of the co-founders of GFXContests, and sold the site earlier this year.

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Crowdsourcing Software Project Forums 245

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. link] Zack Wow, list of heavy hitter presenters… you're in good company.

Price 108

Price Social CRM Social Media Consultant 108

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Reply Ken Wohl February 11, 2010 at 1:08 am In the coming month I’ll be be contacted bloggers that either my company has already built a relationship with or that are within my company’s niche.

Blogger 177

Blogger Press Release Advertising Review 177

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

MARCH 18, 2010

Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams. The average Facebook member becomes a fan of just two companies per month, yet is exposed to thousands of brands during that same period.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. The right candidates have an opportunity to be leaders at an agency, not just part of the staff at a big company.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. I was at dinner last night with a colleague who has been thrown into creating a social media program for a large international company.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

SEPTEMBER 21, 2010

Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. disclosure – I am on the Board) [link].

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Diva Marketing Blog

MAY 26, 2009

2 sentences about your company - GourmetStation is a national food gifting company specializing in 3 & 4 course gourmet dinners, steak & seafood dinners, soup samples and dessert gifts. I primarily focus on: B2C and B2B 5. 2 sentences about your company - Grayson Daughters is the founder of WaySouth Media, Inc.

Social Media 49

Social Media B2B Delicious Consultant 49

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Buzz Marketing for Technology

JUNE 27, 2008

Big companies like IBM and Juniper Systems are developing telecommuting platforms for government. Every company I have worked at did it backwards. Then there is the other side where the company fosters a community of loyalists that espouse their virtues(Macolm Gladwell’s connectors, mavens, and salesmen).

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Cymfony Badge Skills Comments 113

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall. I went to a session yesterday and then 2 today, “workshops&# none the less, that were simply companies touting their wares.

Social Media 126

Social Media Strategy Conference Eventful 126