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How To Grow Your B2B Social Media ROI In 2023?

Keyhole.co

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Just 3% say they communicate with brands using Twitter. ( Buzzweb Community ). Buzzweb Community ). Image credit: DreamGrow.

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The Complete Guide to LinkedIn Events

Oktopost

This engagement channel can potentially be an invaluable tool in networking and community-building. The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing. On mobile, tap “Manage Event.”.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. Remind People How Useful It Is.

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

To date, there haven’t been many great examples of humor in B2B. The company took a universal issue its customers can relate to – not being valued by some customers who want more for less – and took it to a humorous extreme. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete.

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Look at your complaints or your competitors’ complaints and resolve those issues.

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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. For businesses this isn’t an issue. Subscribe to “B2B Marketing Now” to stay up to date ! Okay… but the issue is that everything stays in Google.

Marketing 110