Buzz Marketing for Technology

MARCH 4, 2010

Well first that means that Facebook will issue 400 Million email account – which is no small feat. The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base.

System 219

System B2B Facebook Marketing 219

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

JANUARY 23, 2024

Not all customers will reach out to you with their issues. It enables you to identify the issues your customers are facing, address them promptly, and avoid customer churn. For that, you must remove the obstacles on their journey through enhanced offerings, minimizing friction , and prompt issue resolution.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Just 3% say they communicate with brands using Twitter. ( Buzzweb Community ). Buzzweb Community ). Image credit: DreamGrow.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

SEPTEMBER 28, 2021

But as anyone who has run into issues with their posts on Facebook—ah, if only it were that simple. The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. YouTube has a lot of community guidelines. Pinterest Rules.

Social Networking 265

Social Networking Guidelines How To Policies 265

Sprout Social

FEBRUARY 26, 2024

They make it easy for users to send private messages with the click of a button, and do their best to fully resolve issues without sending customers to a different channel. Instead, they curse and communicate succinctly, while still acknowledging customers’ questions and pain points.

Report 64

Report Atlassian Brands Sentiment 64

Oktopost

APRIL 30, 2020

This engagement channel can potentially be an invaluable tool in networking and community-building. The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing. Known Issues and Challenges.

Eventful 130

Eventful LinkedIn B2B Microsoft 130

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Create blog posts and articles around issues your brand aims to solve.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. What’s more, deadlines are absolute, which means any issues manifest in delays and blockages. The solution? Streamline that workflow.

Publishing 86

Publishing Social Media Film B2B 86

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. This is the Black community’s time to shine. First things first: What is the purpose of Black History Month? 1/??????

Brands 127

Brands Authentication Communities Campaign 127

Dave Fleet

OCTOBER 22, 2010

At the same time, one of the SVPs has just seen that a local financial community influencer with nearly 10,000 loyal Twitter followers has just posted a message slamming the product. Finally, the spill-over is having an impact on in-branch conversations with consumers as well as in the B2B areas of the bank. Image: Shutterstock ).

Reputation 342

Reputation Social Media Banking B2B 342

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 109

Social Media Authentication Communities Campaign 109

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Barra regularly speaks to issues important to her and GM, such as sustainability and increasing the proliferation of women and minorities in leadership roles. 6 of the Best B2B Brands on Social Media Now. Only 12% disagree. Whitney Wolfe Herd. Profiles: Instagram.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Oktopost

APRIL 21, 2022

Reporting issues with products and services. Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. For example, simply helping social media users through product and service issues will give users a positive impression of your brand. ?

Content 118

Content FAQ Sentiment Hashtag 118

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. The company took a universal issue its customers can relate to – not being valued by some customers who want more for less – and took it to a humorous extreme. These conversations are something every B2B company can do. By doing so, you make your clients look good.

Conversation 167

Conversation B2B Marketing GPS 167

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Getting constant feedback will help you understand where there might be issues in your offers and correct them quickly. #5. Paid marketing doesn’t necessarily create communities or engage audiences in the discussion. ?

Marketing 89

Marketing Loyalty Case Study Cost 89

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust.

Social Media 126

Social Media How To Policies Authentication 126

Waxing UnLyrical

SEPTEMBER 16, 2013

In this post for SteamFeed , Randy Milanovic explains the most commonly faced issues. 5 Metrics Every B2B Marketer Should Track. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 7 Tips to Creating an All-Star Event. Based in the Washington, D.C.,

Consultant 186

Consultant Flickr Metrics Skills 186

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 130

Tips Authentication LinkedIn Groups 130

Buzz Marketing for Technology

NOVEMBER 9, 2011

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides an “exceptional customer experience” which also unlocks the beauty of social media and the web in sharing stories of great customer service travel far and wide. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. Our community is at the heart of everything we do at Peloton.

Resources 135

Resources Communities Instagram Overview 135

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. For businesses this isn’t an issue. Subscribe to “B2B Marketing Now” to stay up to date ! Okay… but the issue is that everything stays in Google.

Marketing 110

Marketing YouTube Overview Instagram 110

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?

Software 62

Software Communities Forums Hubspot 62

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Direct Marketing Observations

MAY 7, 2010

3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. Great discussions.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Convince & Convert

APRIL 16, 2014

You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. Or if you’ve recently experienced an issue that your audience can relate to, tell them about it and explain how you resolved it. You can also ask your readers for tips on how they solved the same issue.

Engagement 167

Engagement B2B Policies Questions 167

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. With this knowledge, social media teams communicate with customer success teams to identify common issues proactively and improve processes to address them. But when it comes to social data, it’s not about how much data you have but rather how you leverage it.

Analysis 70

Analysis Data Sentiment Metrics 70

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. Head to our Facebook Groups for community. Michelle Wine Estates, and so many other superstars).

Eventful 82

Eventful B2B Team Organization 82

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Likeable

APRIL 30, 2019

While not all events are created equal (B2B vs. DTC, big vs. small), there are a few best practices that can help any brand achieve live event success on social. A strong, always-on community management presence is critical for events and is something many attendees have grown to expect.

Eventful 81

Eventful Geotagging Tips Energy 81

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. Brands that monitor social media mentions can use this data to quickly identify and address customer issues, offering essential customer support. Here’s an instance when Amazon replied to a user and addressed the issue.

How To 52

How To Sentiment Reputation Hashtag 52

Waxing UnLyrical

JUNE 15, 2011

Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind. Bill Gerth is the trust agent for Comcast and he responds to customer inquiries and issues with his own voice. Take @Comcastcares for example. Try to Reposition Your Image.

Brands 196

Brands Fashion B2B Communities 196

agora pulse

NOVEMBER 4, 2020

If you choose, you can have your ads only appear in specific communities (and to users with specific demographics, if you want to layer the targeting features). Though the platform may not be for everyone, it is worth testing for both B2C and B2B businesses. Example of subreddit targeting. There are over 2.2 This is all good news.

Reddit 115

Reddit CPC CPM Cost 115

Convince & Convert

MARCH 8, 2012

You are very much and hopefully you will not be the last international guest after the European community gets word of the Social Pros podcast. Was that a design to sort of channel emphasis issue or just sort of how it happened to roll out? Jay: You are. Eric: It is indeed. I wrote an article today about Pinterest.

Company 120

Company Instagram B2B Survey 120

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. 500 million tweets are sent out per day. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129