STUDY: The Business Impact of Online Communities
MARCH 6, 2017
How do organizations track the impact of their online communities? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Align community with member retention programs.
CBS Issues Fake (and Totally Awesome) News Release
JUNE 21, 2012
They issued a news release announcing the development of a new show called Dancing on the Stars. See for yourself: Subsequent to recent developments in the creative and legal community, CBS Television today felt it was appropriate to reveal the upcoming launch of an exciting, ground-breaking and completely original new reality program for the CBS Television Network. Too Far? My take?
Report: How Twitter Users Discuss Mental Health Issues
MAY 12, 2016
People are becoming more vocal about mental health issues on social media, and this year, Twitter users posted 65 percent more mental-health-related resolutions than in 2015. In addition to raising awareness, these hashtags work as conversation starters and help people locate communities and resources where they can get help. Check out the full report for more details.
How Good Is Your Community Management?
FEBRUARY 28, 2017
For eight years, the Community Roundtable has dug deeply into the strategies, operations and tactics behind the most successful communities in our annual State of Community Management reports. Each year, we reshape and reimagine the survey, and I can say without hyperbole that this will be the best, most informative State of Community Management ever.*. Why the asterisk?
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. A lively community has developed and grown on Facebook and Twitter. The 22 PR Tools From the #PRstack Community.
Membership as Living Community
FEBRUARY 22, 2012
She will explain and explore for us how “d emand-centered models require a re-orientation of an organization from products and policies to people—customers, members, stakeholders” — and these are ideas which clearly relate very directly to the themes we’ve been exploring both in Open Community and in Humanize. . The same principle is true for successful professional communities today.
Should your online community be open or closed?
SEPTEMBER 2, 2015
This post originally appeared on Online Community Results. We partner with OCR on many online community strategy and implementation projects – contact us if you need help with yours. If your community is completely open, anyone can see everything, post anything, and participate as a full member of the community. Community appears more active. ●
Are you a community manager?
DECEMBER 14, 2012
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community.
Online Community Manager Job Description
MAY 23, 2013
Here’s the best job description we’ve come across so far, courtesy of our friend Ben Martin at Online Community Results. We’re doing lots of cool work with Ben, who’s our go-to for outsourced community management. Check out his site and all the awesome community management stuff he’s offering. JOB DESCRIPTION: ONLINE COMMUNITY MANAGER.
Using Online Community to Increase Member Retention
MARCH 24, 2014
And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention.
Five Lessons from Great Community Managers
SEPTEMBER 20, 2012
I’ve been thinking about community management a lot lately. In our role as consultants for SocialFish, Maddie and I have talked to hundreds of community managers about what they do, how they do it, and the why behind it all. Our latest community management consulting package drills down into what we’ve learned and how to apply it. 1) Managing the community takes more time than you think. Did you know that at least half of that time is spent guiding staff who should be using the community as part of their daily work? This is time-intensive work.
Community Management 101
FEBRUARY 21, 2011
The association I work for is making the leap many associations have already made: launching a members-only community platform. It’s exciting and something I, as the association’s online community & social media manager, will obviously be intimately involved with. FeverBee — Good, frequently updated blog that addresses community management issues in detail.
Community Management Continues to Mature [REPORT]
APRIL 4, 2012
The Community Roundtable’s essential 2012 State of Community Management Report is out. these three kinds of community structures often coexist around a single organization or company. - internal community management is very different than external community management , because of the internal structures, culture, silos, etc. It’s free.
Social Media Comic – Communicating With Your Customer Community
MAY 15, 2012
Sometimes there are issues. But, as with most things in life, honesty is the the best policy when it comes to communicating with your online community. Communicate frequently with status updates about how you’re going to resolve the issue. Let your community know that you are: 1) aware of the problem; and 2) working to resolve it. Sometimes, things go wrong.
Preparing Your Online Community for the Digital Generation
MAY 18, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. The implications for your online community are significant. Contact me for details!
How to Build Stronger Bonds With Your Community
Convince & Convert
JANUARY 13, 2015
It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? The last thing you want to come off as in your online community is intimidating. In your online community, you’re already halfway there.
HELP NEEDED: community managers for CiviliNation Survey
APRIL 29, 2011
Check out their resources for help with issues like online hostility, cyberstalking, and online conflict. We’re very interested in the work that they are doing, specifically with regards to developing education and training for community managers in facilitation and mediation , which happen to be two of the new skills we identify in our book Open Community.
Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies
JANUARY 2, 2013
I recently left my position managing social media and online community for a large professional association. In the process of disconnecting myself from the organization’s various social media accounts, it occurred to me that I haven’t seen a lot–or anything–written about how to leave a community management position. They should. Facebook. Linkedin. Twitter.
The dark side of community management
JUNE 27, 2013
Since we’re on the topic of community management, check out this deck from the CR. For those of you who are community managers, do you recognize some of these frustrations? I asked my co-author on Humanize , Jamie Notter, to give me his take on this: “It’s not surprising to me, actually, that Community Managers are struggling with these issues.
10 Reasons Businesses Will Start Using Google+ Communities in 2014
Convince & Convert
MAY 15, 2014
Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members. Why Use Google+ Communities? Now you have the basics on communities, let’s look at the 10 reasons you will start using them, especially in relation to your content marketing: 1. Find and Build Your Tribe A community attracts people. Simple.
Helping Members and their Communities Succeed: the Future of What We Now Know as Membership
MARCH 28, 2012
Curiously enough, however, it was not her association she turned to in order to address the issues and problems that mattered the most to her daily practice of medicine. The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. We all have had these moments. Human beings are social creatures.
3 Steps to Turn A Network Into A Community
APRIL 22, 2015
Social media may be great at building a network BUT that doesn’t mean you have a community of loyal customers. What is the difference between networks of people and community of advocates? A network gives you reach but a community gives you advocacy Click To Tweet. A community occurs when you facilitate a place where people gain what they need.
What’s in Your Community Manager Job Description?
APRIL 29, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ————— Are you thinking of hiring a community manager? Here’s a sample community manager job description for you. But wait!
Open Community Case Study – GoPlow
MARCH 9, 2011
This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow. Check them out: GoPlow Community.
The Many Roles of an Internal Community Manager
Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager , they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. software , vendors and clients alike have come to realize that these communities don’t just magically appear. Yeah, that’s going to be you.
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. G: How did you build your experience as community manager? . G: What are you top resources for community management? E: Behind every good online community is a good community manager.
The New Competition: For-Profit Communities With Deep Pockets (Part 2)
MAY 28, 2014
Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. These new communities focus first on providing indispensable tools to their members – tools that save time, money and, in the case of doctors, lives. Part 1 is here (and here on Avectra ). Member services.
How and Why Data Syncing Matters to Your Online Community Setup
MAY 28, 2015
This post originally appeared on Online Community Results. We partner on many online community strategy and implementation projects – contact us if you need help with yours. ———– The connection between your back office CRM or AMS and your online community is the most critical part of any community implementation. to log in to the community.).
8 ways to deal with negative comments in online communities
APRIL 26, 2011
How do you respond to a negative comment in an online community, on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Something bad that had only a few views suddenly jumps to millions when you tell the online community Digg to remove information ( The Hole That Digg Dug ). Fight with them?
Google+ Communities Yay or Wait and See?
DECEMBER 9, 2012
I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Here’s a video from Google on what these new communities are all about: What Do Google+ Communities Offer My Business?
Meet Joseph Mwakima, the Ultimate Community Manager
JULY 27, 2015
In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. As a Wildlife Works community relations officer , he regularly meets with people engaged in projects throughout the region. His community needs him, as does the overall Wildlife Works effort. Widespread Community Activation. Rangers.
Get Open Community on Audible
JUNE 19, 2013
Open Community is now on Audible! Just answer any of these questions: How has the growth of online community changed the way you work today? Is community management part of your job? How has community management changed other business processes at your org (e.g. Does the leadership at your organization understand the impact of online community on the future of the org?
How to Name Your Private Online Community
JUNE 18, 2014
We’re working through this very issue with SEVERAL clients right now, so I thought this would be a great post to revisit! The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement.
HootSuite Talks to Spanish Speaking Community
APRIL 21, 2011
The problems appear to be caused by an issue affecting the Amazon Web Services. The issues were all visible on 4/21/2011 at Amazon’s AWS Service Health Dashboard. On April 21, 2011 there are several websites down. Among the affected are HootSuite, Reddit, Foursquare and Quora. The company claims that are working to resolve the problem. The HootSuite Case. Oh no! Simple. in 2013.
A Tale of Two Communities Part 1 – Volkswagen
FEBRUARY 17, 2011
This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. About two months ago, I read the SocialFish book “Open Community , and it got me thinking about a lot of things.
Interview with Community Manager: Jonas de los Reyes from Yahoo!
Social Media Citizens
MAY 12, 2011
Jonas de los Reyes is a lead community manager of Yahoo! G: How did you build your experience as community manager? J: For me, it was a combination of things happening in my career that stirred my path to community management. There was a lot of customer interfacing that I had to do and this certainly prepared me in so many ways on how to handle a community.
How to Cut Costs with Your Own Support Community
Techipedia: Tamar Weinberg
JUNE 19, 2012
Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. Customers who participate, create content and connect with other community members become loyal brand advocates. Now, community managers run WUGspace.
Velma Hart Talks Open Community
MARCH 10, 2011
This is the second in a series of interviews we are conducting with CEO’s and senior executives about their take on the concepts in Open Community. We started our conversation with this one question: How do you think the concepts in Open Community will shape associations in the future? I think there are a number of ways that open community will change associations in the future.
How to Succinctly Report a Blog Issue to Tech Support
FEBRUARY 8, 2012
You discover an issue with your site, or one of your community members emails you to tell you about it, and soon you start to see tweets about it too. So it’s important that you get the issues rectified as soon as possible, and get the show back on the road. It’s a lot like writing: when you’re reporting technical issues, you need to write for your audience.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. socialmedia longtailseo communities