Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Just 3% say they communicate with brands using Twitter. ( Buzzweb Community ). Buzzweb Community ). Image credit: DreamGrow.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

APRIL 30, 2020

This engagement channel can potentially be an invaluable tool in networking and community-building. The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing. On mobile, tap “Manage Event.”.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands.

Reputation 117

Reputation Brands B2B Loyalty 117

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Healthy Birth Day developed a mobile app to make it easy to track and record movements.

CSR 200

CSR Real Estate Posterous Campaign 200

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. Guest post by Val Razo.

B2B 170

B2B Company Instagram Cost 170

Direct Marketing Observations

MAY 13, 2022

With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Strategy and tactics will take a back seat to community and conversation in 2022. Social resets every day. It always has been. With that in mind, what does the future hold for B2B’ers?

B2B 112

B2B Social Media Conversation Platform 112

Firebelly

OCTOBER 12, 2015

It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Digital Marketing: Social Media, Search, Mobile & More. Learn more ]. Group size: 999,929 members. Social Media Marketing 2.1. Learn more ]. Group size: 50,858 members.

Groups 100

Groups Groups LinkedIn Social Media 100

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. These conversations are something every B2B company can do. Start Somewhere, Even if it’s Small B2B marketing needs a human touch if it is to stand out.

Conversation 167

Conversation B2B Marketing GPS 167

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. A good example is optimizing your website to be mobile-friendly or upgrading its SEO. Connect with Your Community. Creating a community is paramount to your success as a growth hacker.

Strategy 144

Strategy Metrics Process B2B 144

Social Media Strategies Summit

JUNE 8, 2023

When they wanted to boost brand awareness among Latinx communities in the US, they ran a series of Spanish-language video ads on the platform. Research from Databox reveals that approximately three-fifths of marketers believe video ads typically drive more engagement than image-based ads on Facebook. Cerveza Victoria USA is aware of this.

Brands 130

Brands Facebook Influencer Campaign 130

Oktopost

OCTOBER 24, 2022

If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. Learn more about how employee advocacy helped Corel develop their brand community. ? They will give viewers more of a personal feeling and help create a more unique impression. Contentsquare. Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. Our community is at the heart of everything we do at Peloton.

Resources 137

Resources Communities Instagram Overview 137

Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Top 5 ways a buyer persona will help your business grow. Need help taking your brand to the next level?

Template 78

Template Templates Avatar How To 78

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Advocacy programs are primarily marketing strategies.

Marketing 88

Marketing Loyalty Case Study Cost 88

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Community Building and Customer Research Books. Want to get to know your audience and grow your social media community?

Skills 195

Skills Social Media Marketing Influencer 195

Socialmedia.biz

MARCH 25, 2021

Hashtags have become so large that communities pop up around their use. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Pokemon Go was a Pokemon mobile game that allowed players to catch Pokemons out in the real world using a GPS system.

Hashtag 78

Hashtag Brands How To Conference 78

Convince & Convert

JULY 7, 2014

It’s secure, mobile-friendly, super easy to use, and affordable. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. It’s a game-changer for B2B. They gained 50 B2B clients in just one year, and are picking up momentum quickly.

Startup 168

Startup Crowdsourcing Badge B2B 168

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Mobile commerce: what it is and why you should care. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time. and 1 p.m.

Twitter 105

Twitter Tourism Travel Education 105

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. The results, which showcased employee development and mobility, were shared on the company’s LinkedIn feed in a simple, yet eye-catching graphic. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Subscribe to “B2B Marketing Now” to stay up to date ! We’re already writhing with network algorithms daily, so this will further complicate that relationship.

Marketing 110

Marketing YouTube Overview Instagram 110

Convince & Convert

DECEMBER 20, 2011

Paul Gillin ( B2B social media guru). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). Jim Storer (runs the amazing resource The Community Roundtable ). The Year of Mobile – Seriously. Jason Falls (who’s running 5 great events next year). My 2012 Social Media Predictions.

Social Media 121

Social Media eBook Mobile Data 121

Direct Marketing Observations

MAY 7, 2010

3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. Great discussions.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Oktopost

MAY 26, 2020

A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. In many developing countries, mobile phones and social media have taken hold and taken off in a big way in recent years, growing much faster than financial service sectors.

Social Media 141

Social Media Banking Marketing Mobile 141

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising. These are those links.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

APRIL 17, 2014

Those that have existing, thriving Facebook communities don’t want to give them up, and are paying (at least some of the time) for organic reach. Those that were never completely committed to Facebook, or those that are just starting (very often B2B organizations) are very much in the “bring on Google+” camp.

Facebook 167

Facebook Instagram Publishing Communities 167

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. Twitter has 330 million monthly active users and 134 million daily active users. 500 million tweets are sent out per day. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “I am not a community manager.”

Case Study 118

Case Study Community building Social Media Skills 118

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. Example: If you know you’re going to have a service outage for regularly scheduled maintenance, inform your community of scheduled downtime in advance. Mobile app to engage while on the go.

Strategy 64

Strategy Report Publishing Team 64

Twist Image

DECEMBER 20, 2011

Now, with mobile and touch coming on strong, connectivity and technology is becoming core to our daily lives - much in the same way as water, electricity and heating. Since when was a business not about being a true value to the community that it serves? It seems so obvious, doesn't it? Social Media is over a decade old. business book.

Retail 94

Retail Construction Mobile Advertising 94

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How did you get involved in social media?

Social Media 130

Social Media Retail Education Airlines 130

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MARCH 8, 2012

You are very much and hopefully you will not be the last international guest after the European community gets word of the Social Pros podcast. Jonathan: I think the thing that the Instagram community is quite different from Facebook and from Twitter and it is interesting to. Jay: You are.

Company 120

Company Instagram B2B Survey 120

MegaBytee

MARCH 8, 2021

With the wider community, you get a chance to make a good reputation with people. Linkedin is a good platform for professionals; almost 57% of LinkedIn traffic comes from mobile users. Linkedin helps your business to build credibility as well as a meaningful network. Will this platform match the content I create?

Social Media 52

Social Media CPC How To Forums 52