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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Having said that, it does seem to be a buyer’s market right now.

CPM 175
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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

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How Much Does It Cost?

Twist Image

The marketing agency business is a strange bird. As the marketing industry evolves, we have all experienced massive shifts in how the business is won and done. I have been in the marketing business since the late eighties. Let''s talk about money. Brands are strange birds too. First, there is the procurement component.

Cost 91
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Apple Turns Its i To Television

Twist Image

Are you paying attention to Apple 's next move? Beyond personal computers, mobile devices, the music and film industry, it seems clear that television could well be the next entertainment industry that Apple looks to re-invent (and own). Prime time. it's an impressive and beautiful sight to behold. I won't be the first.

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Tech Predictions for 2023

The Realtime Report

Tech Predictions for 2023 by Matt Senter , CTO & Co-founder of Lolli 2022 in tech has been a year defined by key economic and industry shifts, namely hot inflation, tech layoffs, and the arrival of crypto winter. High-yield savings accounts, shopping rewards programs, and rebates will be major beneficiaries of the market downturn.

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10 Things Marketers Need to Know About Voice in 2020

Social Media Strategies Summit

The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore. However, before you can begin to understand how technology like Voice is going to impact you as a marketer it is important to understand what “Voice” is as a technology and why it is important. What is Voice? Voice is also cross-generational.

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The power of brand advocacy and its uses

Sprout Social

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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