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How the femtech industry can break into the broader consumer market

Audiense

Fitbit, Oura, Apple Watch. What do all of these things have in common? Not only are they wearable tech, but they all offer a unique perspective on the average person’s health and wellbeing.

Industry 200
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Will Clubhouse be the Next Apple?

Webbiquity SMM

But as the example of Apple shows, there are also reason to question those reasons. It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms. And Apples were more expensive.

Apple 215
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Creating Compelling Social Content in the Finance Industry

Oktopost

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global.

Industry 144
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Creating Emotionally Driven Content in a Regulated Industry

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Host Olivia Messina is asking all the right questions to uncover what it takes to be engaging and connect with your audience on an emotional level when in a regulated industry such as the public sector. Episode Summary. Meet Heather. Heather has a M.S.

Industry 174
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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. Episode Summary.

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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

Industry 134
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Generative AI for Social Media Marketing: What Are the Opportunities and Limits?

Ignite Social Media

Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai Suddenly, people from all industries are truly seeing how powerful this technology is. As social media marketing professionals, one of our functions is to accurately develop strategic plans for our clients to help them reach their goals.