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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Soon, subsequent Tweets questioning the health of SVB went viral.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

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Ignite Social Media to Hold “Ask Me Anything” Webinar Series on Best-in-Class Social Media Marketing

Ignite Social Media

The second event in this series covers social media advertising and will be hosted by Senior Vice President of Analytics and Insights, Misi McClelland , and Senior Media Buyer, Victoria Rogers. Marketers can register for the webinar of their choice and pre-submit questions by visiting the following page: [link].

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The role of artificial intelligence in business in 2024

Sprout Social

Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making. Email campaigns AI-driven analytics optimize email strategies by creating narratives that strike a chord with customers.

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How to Use Content Pillars for Your Social Media Strategy

Later

As her community grew, she was able to incorporate social media and entrepreneurship pillars into her overall strategy. . When you’re feeling uninspired, your content bank can become a valuable resource of ideas for you to refer to. . And the best way to build a strong content bank for your brand? . View this post on Instagram.

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The Scale of Upcoming Changes in the World of Media

The Realtime Report

Over the next decade and a half, it is likely that we will see a steady trend of classical media outlets being bought out by tech giants; and this is why it is so important to take analytics into consideration as time inexorably advances forward.