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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 107
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Monday Roundup: Learning from Measurement Mistakes

Waxing UnLyrical

Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision. Measuring Mobile Marketing Requires Different Metrics.

ROI 0
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Reflections on the changing digital agency environment

Dave Fleet

Decline of community management (in some areas). The (actual) year of mobile. Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. Decline of community management (in some areas). Less “social”, more “media”. Ubiquity of rich media.

Mobile 105
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These Two Data Points Demonstrate What's So Wrong With Marketing Today

Twist Image

My good friend Avinash Kaushik (digital marketing evangelist at Google and author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) often sends me a note when I''m being a little too angry or pessimistic about our industry on this blog. mobile app. web analytics. web analytics 20. Tons of them. brand value.

Data 101
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The best times to post on Twitter 2022

Sprout Social

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Mobile commerce: what it is and why you should care. 6 Social media tips for banks and financial institutions. Weekends had the lowest engagement for this industry.

Twitter 101
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How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories

Firebelly

How easy is it make your blog or website mobile friendly? Wordpress Plugins to Make Your Blog Mobile Friendly By Rohit Due to the advances in mobile technology, now a days almost all the mobile phones are equipped with Internet surfing capabilities.

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Jake's Take: A Slew of Social Network Ideas

Firebelly

Or even lovers of TheTyra Banks Show? Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. You can bring together all of the fans of your brandusing an account that they already have, and it offers a lot of great features that can easily rival other communities.