Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? Browsed a Facebook Group? Talked on the phone?

HootSuite 120

HootSuite URL Analytics Forums 120

Audiense

JULY 27, 2018

This gives us an idea of how to analyze different audiences to create strategies that focus on each… We then arrive at the research stage for the competitor’s audiences and discover different segments that will be used to compose different strategies. To start we take the different segments identified through social data.

Research 68

Research Data How To Influencer 68

Proactive Report

NOVEMBER 21, 2022

use that old PR skill called content analysis. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. Discover what different groups within one node are talking about and what’s important to them. Content Analysis. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Source: Pew Research. Source: Pew Research Center.

Marketing 103

Marketing Reddit Advertising Analysis 103

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness.

Survey 91

Survey Brands Sentiment Template 91

Keyhole.co

OCTOBER 13, 2023

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Hootsuite

JANUARY 4, 2023

This is also a powerful tool for competitor research. Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience. Using paid tools on the social networks to get your content in front of a larger audience. The benefits of social media marketing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

MARCH 30, 2012

If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. What your competitors are doing in social media.

Vocus 184

Vocus Alltop Message Boards Klout 184

Ignite Social Media

AUGUST 30, 2022

First thing first, it’s important to understand which social media channels are available and how each one can be used. Not all social media platforms will be relevant or effective for your business, it’s crucial to do your research before you dive in. And that leads us next to… Conduct competitor analysis.

Class 148

Class Social Media Strategy Marketing 148

Sprout Social

APRIL 25, 2024

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Product launch checklist Social media is the new mall.

Template 94

Template Templates Social Media RFP 94

Hootsuite

AUGUST 19, 2021

Analysis and reporting. As a team of one, freelancers often need to provide analysis and reporting on the client’s social channels. Registering for a tax number (not all freelancers need one, so be sure to research what the criteria are for your situation). What social media KPIs are a priority?

Social Media Management 136

Social Media Management Social Media How To Template 136

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. And their social media game is tight.

Data 140

Data Social Media Sentiment Team 140

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Josh S Peters

FEBRUARY 22, 2013

Excel Statistics for SEO and Data Analysis. By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Measuring social media ROI can be a daunting task, but not impossible. The Demographics of Social Media Users — 2012. Social Media Strategy in Times of Tragedy.

Statistics 159

Statistics ROI API Analysis 159

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Social Media Marketing is A Loss Leader Activity. Social Media.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buffer Social

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Invest in groups.

Organization 108

Organization Flipboard Social Media Company 108

Hootsuite

APRIL 15, 2020

Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. This was the first-ever use of the hashtag: how do you feel about using # (pound) for groups. To find hashtags that are specific to your brand, your industry and your audience, you’ll have to do a little research.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Sprout Social

MARCH 30, 2021

When a leading chain restaurant wanted to see how their customer care compares to their competitors, they turned to Sprout’s Social Listening. Example of Sprout’s Competitive Analysis Listening tool. The company viewed social media as a massive, unorganized focus group.

Questions 123

Questions Data Focus Group Analysis 123

Ignite Social Media

AUGUST 30, 2022

First thing first, it’s important to understand which social media channels are available and how each one can be used. Not all social media platforms will be relevant or effective for your business, it’s crucial to do your research before you dive in. And that leads us next to… Conduct competitor analysis.

Class 91

Class Social Media Strategy Marketing 91

Convince & Convert

JULY 13, 2011

As I spend increasing amounts of time playing with Google Plus ( see my analysis of it here ), I’ve come to recognize that the success of social networking eventually brings about its demise. Has Google + defied the Dunbar Number problem (the research that posits you can only maintain 150 relationships)?

Social Networking 122

Social Networking Analysis Price Google 122

Keyhole.co

JANUARY 28, 2023

But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance. You can break down viewers by these categories and compare view/reach/interaction metrics per group. Your video viewers can be broken down into age groups and gender.

Metrics 98

Metrics Analytics YouTube Price 98

Laurel Papworth

APRIL 10, 2018

Maybe they need, I dunno, an intern to do a few minutes research eg. Periodic ambient waveform analysis for enhanced social functions is a patent to listen to “ambient waveforms” e.g. stuff around you. Periodic ambient waveform analysis for dynamic device configuration is a patent for modifying your phone.

Questions 74

Questions GPS Facebook Analysis 74

Buzz Marketing for Technology

JULY 7, 2008

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. I think the same is true for the bevy of social tools. Go join that! Josh: Good point.

Communities 117

Communities Groups Groups Social Media 117

Unmetric

SEPTEMBER 9, 2019

Share of voice gives you a definitive look at how much your brand dominates on a social network in comparison with your competitors. Knowing which posts your competitors are putting their money behind can help you build your social strategy and also help you find the type of content your competitors prefer to use.

Tools 85

Tools Hitwise Analysis Price 85

Audiense

FEBRUARY 15, 2018

Look at a few examples of how social data can contribute to balancing your ROI. Market Research. Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc.

ROI 74

ROI Data Cost Influencer 74

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The social networks, devices and other parameters of their online behaviour.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

JULY 13, 2022

Today, pandemic restrictions have eased up but consumer social usage definitely hasn’t. We’ve experienced a huge spike in interactions across all social networks,” says Scott Jones, CEO of 123 Internet Group , a UK-based digital marketing agency. “We The more European consumers flock to social, the savvier they become.

Social Media 98

Social Media Strategy Statistics Trends 98

Viper Chill

NOVEMBER 4, 2009

You are here: ViperChill » Social Media » The Most Important Blogging Analysis Ever The Most Important Blogging Analysis Ever Written by Glen, this post has 79 Comments If you ask anyone what makes a blog popular, they’ll say content. Home What the F ? Cloud Living Say "Hi!"

Analysis 76

Analysis Real Estate Blogger Resources 76

Dave Fleet

MAY 25, 2011

based research numbers that help you understand your size and trends against your competition. Panel-based measurement provides excellent insight into visitor demographics, what consumers do across all of the websites they visit and analysis over long time periods. Think of compete numbers as an orange – a U.S.

Compete 277

Compete Quantcast Sample Samples 277

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. The first step is to take a look at your social media program and determine if you’ve got a results problem that’s really an activity problem. Not a good plan.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

MAY 7, 2019

45% of consumers are more likely to research a product or service when a brand’s employees post about that product or service. Even with these consumer behaviors in mind, your social strategy doesn’t exist in a vacuum exclusive to the social team. Download the Sprout Social Index.

Social Media 109

Social Media Marketing Upcoming Team 109

Buzz Marketing for Technology

MARCH 23, 2009

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. The research is based on the analysis of Facebook application usage data comprising more than 9 million users and 117 million records.

Facebook 146

Facebook Posterous Applications Analysis 146

The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

Audiense

APRIL 18, 2018

Perhaps it’s time to opt for the insights extracted from social data and save yourself a lot of time (and money)… As any marketing professional knows, the insights to be extracted from social data are incomparable. We should stop thinking of social networks as only a channel. Campaign validation.

Proposal 79

Proposal Influencer Campaign Data 79