Social Media Strategies Summit

MARCH 6, 2024

For instance, if one group makes up 50% of your business, half your social content should be aimed at them. If your demographic analysis revealed that your target audience skews female and Millennial, there’s a decent chance they use Pinterest — and they probably love Instagram Reels. Use a little educated guesswork, too.

Social Media 215

Social Media How To Survey Analytics 215

Keyhole.co

DECEMBER 7, 2022

In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. But first, let’s have a look at what we mean by competitor analysis on Twitter. What is a Twitter competitor analysis? Twitter competitor analysis is when brands dissect their competitors’ performance on Twitter. Source: Uber.

Analysis 52

Analysis Twitter How To Comparison 52

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Their clients are provided with market analysis and presented with undiscovered opportunities. It provides market analysis, dossiers, and raw information. Facebook Groups. Price: starts at $99.95

Research 82

Research Software Marketing Price 82

Audiense

JUNE 27, 2018

The journalists identified should be the subject of more detailed research: what topics are their latest articles about?, It is about using social data in all the stages of a marketing and communication action , from strategy and planning to post-campaign analysis, through execution and even creative development. Publicis Groupe.

Analysis 96

Analysis Advertising Journal B2B 96

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265

Research Social Media Marketing Retail 265

Sprout Social

MARCH 19, 2024

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Sentiment 109

Sentiment Banking Patterns Hotels 109

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?

Research 78

Research Template Templates Training 78

Waxing UnLyrical

MARCH 22, 2011

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. On the different types of research: primary, secondary, etc.:

Research 172

Research Focus Group Survey Statistics 172

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Patterns 118

Patterns Sentiment Analysis Proposal 118

Buffer Social

APRIL 10, 2020

Before we dive into our most recent analysis, I want to go over a few popular equal pay terms. There are Equal Pay Days in other countries and for specific groups of people. At the time of this analysis, we have 85 people on our team – 45 men and 40 women. which represents all women and all men. Family leav e.

Analysis 72

Analysis Report Team Data 72

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 102

Strategy Sentiment Patterns Marketing 102

SocialFish

JANUARY 22, 2011

I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups. According to Pew, American adults active in groups were asked about three potential reasons for being active in social or civic groups.

Gov 2.0 196

Gov 2.0 Groups Groups NGO 196

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. This is a group exercise for an internal team working for a client. Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. Aren’t word clouds great? What stands out here?

Strategy 220

Strategy Analysis Collaboration Small Business 220

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Unmetric

AUGUST 2, 2016

You can write off the hours you spend on Buzzfeed and 9gag as research. If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management.

Analysis 60

Analysis Content Airlines How To 60

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Does Facebook do Sentiment Analysis? Well actually, we can. Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Janet Fouts

SEPTEMBER 16, 2019

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions, and the existence of the product. Then we complain that consumers appear to say one thing in that research and do another. Analysis paralysis.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. This makes it a robust tool for market and competitor research. It incorporates Blue Silk GPT for AI analysis.

Brand Monitoring 98

Brand Monitoring Tools Brands HootSuite 98

Hootsuite

FEBRUARY 7, 2024

Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Audiense

JULY 27, 2018

This gives us an idea of how to analyze different audiences to create strategies that focus on each… We then arrive at the research stage for the competitor’s audiences and discover different segments that will be used to compose different strategies. To start we take the different segments identified through social data.

Research 68

Research Data How To Influencer 68

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. Analysis paralysis. over product B.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

The Realtime Report

SEPTEMBER 28, 2020

You hear or read a news story about one of the latest breakthroughs in science and think how are researchers doing this? Sometimes you even think why researchers are doing this. There have been many breakthroughs in scientific research in the last decade. rRNA Analysis. Scientific Breakthroughs. Everyone has been there.

Research 103

Research Analysis Collaboration Applications 103

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. Once you’ve got that down, it’s time to do your research.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Text classification powers various capabilities such as sentiment analysis and spam filtering.

Process 108

Process Sentiment Analysis Applications 108

Koka Sexton

JANUARY 5, 2023

In order to gain the most out of your analysis, it is important to have a good understanding of the different metrics mentioned above and how they can be used to optimize your campaigns. Market Research and Analysis. Financial Analysis. Data Analysis and Interpretation. Problem Solving. Decision Making.

Metrics 140

Metrics B2B ROI Advertising 140

Proactive Report

NOVEMBER 21, 2022

use that old PR skill called content analysis. Discover what different groups within one node are talking about and what’s important to them. Content Analysis. Even with all the tools available now, and the vast amount of data you can gather, the analysis cannot be done automatically. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." From KM4DevWiki.

Analysis 100

Analysis Social Networking FAQ Wiki 100

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different.

Social Media 122

Social Media Sentiment Data Team 122

The Realtime Report

JULY 30, 2021

When it comes to sharing research-based and scientific information on social media, rampant misinformation can make it very difficult. An analysis of top celebrity accounts featuring alcohol or cannabis use found that three members of the Kardashian family ranked the highest among TV personalities for mentions of these substances.

Influencer 172

Influencer Social Media Survey Policies 172

Sherrilynne Starkie

AUGUST 8, 2018

Three new features in Google’s Data Studio make analysis and reporting easier. A group of top US psychologists, researchers and child advocates seek to condemn the tech industry’s use of psychology to hook kids. Undertanding how Facebook handles news content is a priority for communications professionals.

API 150

API YouTube Data Template 150

Hootsuite

JULY 11, 2022

Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. 18 to 24 year olds are the largest age group that use Snapchat, followed by ages 25 to 34 and ages 13 to 17. Source: Pew Research.

Marketing 103

Marketing Reddit Advertising Analysis 103

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. R.I.P. Yahoo Groups.). Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. Market research.

Reddit 100

Reddit Brands Meme Forums 100

Keyhole.co

FEBRUARY 3, 2024

Through this monitoring and research, health brands can better understand effectiveness and potential risks. people from different states/countries, age groups, genders, ethnicities, etc). Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. How to do that, you ask?

Social Media 59

Social Media How To Metrics Sentiment 59

Waxing UnLyrical

JUNE 26, 2013

However, before you print out a bunch of coupons and drop them off, you want to make sure that each coupon has an individual number or grouping, so that you can track exactly where each redeemed coupon has come from. The coffee shop may be group A, the record store group B, and so on. Once your promotion is over, you need to: 1.

Metrics 243

Metrics Analysis Compete Groups 243

Sherrilynne Starkie

FEBRUARY 13, 2018

Research is a key part of developing a strategy and keeping a program on track. A competitor analysis is often done too. The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. They are effective managers. We’re pretty busy!

Consultant 265

Consultant Social Media Drupal Content management systems 265

The Realtime Report

MARCH 8, 2021

For example, the research and advisory firm Cognilytica forecasted in 2019 that new spending on services that label data for supervised learning would reach one billion dollars by 2023. billion invested, followed by medical research, facial recognition, video content analysis, and fraud detection. AI Will Create Some Jobs.

System 254

System Software Patterns Skills 254

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics FAQ 120