Social Media Strategies Summit

MARCH 6, 2024

Know Which Social Media Platforms They Use An obvious but important point: you need to focus your social media marketing efforts on the platforms your target audience is most likely to use. If LinkedIn is your top social traffic source, that could be because it’s the most popular social channel among your audience.

Social Media 215

Social Media How To Survey Analytics 215

Pam Moore

JULY 28, 2019

” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.

Social Networking 60

Social Networking ROI Training Template 60

Adam Cohen

JULY 12, 2010

People are the fuel behind social media, which is really just tools and tactics. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 96

Research How To Marketing Price 96

Audiense

JULY 3, 2018

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles.

Social Networking 92

Social Networking Strategy Adwords Marketing 92

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?

Research 78

Research Template Templates Training 78

Webbiquity SMM

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. What’s the best approach for creating that strategic plan?

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

APRIL 16, 2024

What is a social listening query Social listening queries and Boolean search How to create better social listening queries What is a social listening query A social listening query is a set of search parameters a user gives to a social listening tool to gather and analyze consumer data across a variety of social networks.

How To 95

How To Sentiment Template Templates 95

Buffer Social

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? Each social network has a different algorithm. So, to test my hunch, I spent a few months researching. I condu c ted a mix of third-party and first party research. Which begs the question.

Analysis 85

Analysis Sample Samples Social Networking 85

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 102

Strategy Sentiment Patterns Marketing 102

agora pulse

MAY 2, 2019

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. The report was part of an annual analysis of the digital efforts of companies on the Fortune 500 list.

Company 100

Company Social Media Analysis Research 100

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia).

Study 377

Study Social Media Wikipedia ROI 377

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Research 194

Research Engagement Strategy Facebook 194

WebInKnow

APRIL 2, 2019

Initially by invitation only, a clever ploy to get early adopters to sign on, Google Plus became the fastest growing social network in history when it opened to everybody in September 2011. Now, less than a decade after launch, the service is shutting down today.

Social Networking 75

Social Networking Google Brands Case Study 75

SocMed Sean

JULY 23, 2018

While a lot of this time might be spent browsing websites or using apps, the clear winner as far as time spent is concerned, is social media. The use of motion sensors could evolved to help us govern our use of social media. But the main purpose of RFID tags is to collect data regarding purchase, stock levels, and consumption.

Social Media 242

Social Media Avatar Virtual World Metadata 242

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 102

Sentiment Analysis Patterns Price 102

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Oktopost

JUNE 2, 2022

For starters, Shoshana suggests that since most product marketing teams lead market research, it makes sense for product marketers to own the company Twitter handles. This gives the team the ability to learn from customers and competitors by easily listening to what is being said across social. Meet Shoshana Kordova.

Products 125

Products Twitter Marketing Real Estate 125

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals.

Influencer 62

Influencer Report B2B ROI 62

Audiense

JULY 27, 2018

This gives us an idea of how to analyze different audiences to create strategies that focus on each… We then arrive at the research stage for the competitor’s audiences and discover different segments that will be used to compose different strategies. To start we take the different segments identified through social data.

Research 68

Research Data How To Influencer 68

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Quicktrends: This feature helps you monitor the latest trends and conduct market research.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Proactive Report

NOVEMBER 21, 2022

use that old PR skill called content analysis. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads.

Social Media 64

Social Media Analysis Research Conversation 64

Hootsuite

SEPTEMBER 13, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Based on our research and experiments , the best times to post on TikTok for maximum engagement are: Tuesday: 7 AM. TikTok makes it relatively easy to run a simple competitive analysis.

Patterns 137

Patterns Analysis Analytics Overview 137

Hootsuite

JANUARY 4, 2023

This is also a powerful tool for competitor research. Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience. Using paid tools on the social networks to get your content in front of a larger audience. The benefits of social media marketing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Source: Pew Research. Source: Pew Research Center.

Marketing 103

Marketing Reddit Advertising Analysis 103

Keyhole.co

OCTOBER 13, 2023

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. The paper calendar can help marketers: Schedule regular analysis of Ads Manager data on different platforms.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Are you wondering what these hashtag things are that you see on every social network you visit?

Hashtag 108

Hashtag Social Media Training Template 108

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness.

Survey 90

Survey Brands Sentiment Template 90

Pam Moore

JANUARY 28, 2019

Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have in the digital and social landscape of today is change! Social networks such as Facebook has substantial control over how brands communicate with their customers and audience.

Social Media 113

Social Media Marketing How To Template 113

Pam Moore

JULY 17, 2017

Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have on the social web today is change. Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up.

Social Media 167

Social Media Marketing Training Analysis 167

Pam Moore

JUNE 16, 2017

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks. You have taken the classes.

Social Media 167

Social Media Diagrams Training Communities 167

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. How do they expect us to sound? What tone are competitors using?

Social Media 124

Social Media Template Templates Skills 124

Hootsuite

JANUARY 30, 2020

TikTok is the sixth largest social network now. TikTok was probably the media’s top social story in 2019, with some huge (and often misrepresented) numbers hitting the headlines. Women in Southern Asia are three times less likely to use social media today compared to men.

Social Media 145

Social Media HootSuite Report Advertising 145

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

Tools 109

Tools Tweetdeck Brands Sentiment 109