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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. Instagram Competitive Analysis Image source How often do they post? What types of media do they post?

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2012 AllFacebook Marketing Conference: 5 Must-Reads

Firebelly

The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Here are 5 must-reads by AllFacebook’s Justin Lafferty that came out of the conference sessions. We will be sharing some of our own thoughts on the conference later this week.

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Audience engagement: What it is and tips to improve it

Sprout Social

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Learn all about sentiment analysis and how it can benefit your brand.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.

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Free Social Media Strategy Template For 2023 [+ 5 Brand Examples]

Keyhole.co

Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences. Plus, Pinterest has buy buttons. Your target audiences can vary between social media platforms due to user demographics and their activity levels.

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6 steps to create an org-wide social listening strategy

Sprout Social

Competitive analysis. As you confer with each department and hone in on their challenges, you’ll be able to form more concrete, focused goals. This is where the art of social strategy and where the art of data analysis come together. The last piece is presenting your strategy to stakeholders and getting executive buy-in.

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How to make the most out of your social data in 2021

Sprout Social

Our Competitive Analysis Topic Template , released for Sprout Listening earlier this year, enables you to compare share-of-voice data, which is one of the most powerful social metrics to gauge your brand’s competitive position and industry relevance. Sentiment Analysis customization. This is where social listening comes into play.

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