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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis. How large is their following?

Analysis 184
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

Trademark number 97097363. Goods and Services Description.

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B2B Social Media Strategy for a Post-COVID World

Oktopost

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. B2B marketing has felt these shifts as much as any other field.

B2B 136
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6 steps to create an org-wide social listening strategy

Sprout Social

Competitive analysis. When Sprout’s own social team began expanding their listening strategy, Social Media Manager Rachael Samuels set up interviews with key partners like the corporate sales and customer success directors and product marketing managers. . “We Rachael Samuels Sprout Social Media Manager. Lead generation.

Strategy 116
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9 of the Most Important Facebook Trends to Watch Right Now

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. At the annual F8 Developer conference last year, Mark Zuckerberg shared “ A Privacy-Focused Vision for Social Networking.” 9 of the most important Facebook trends to watch in 2020.

Trends 145
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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

You’ll understand their goals, pain points, and buying patterns. Your buyer persona will guide everything from product development to your brand voice to the social channels you use. Since different groups of people may buy your products for different reasons, you might need to create more than one buyer persona.

Template 145
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How to make the most out of your social data in 2021

Sprout Social

Next, you’ll want to assess the performance of earned content, which refers to organic mentions of your brand in broader social conversations. This is where social listening comes into play. For example, you could use Tags to categorize your content related to an upcoming conference event, campaign or a new product launch.

Data 89