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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis. How large is their following?

Analysis 184
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Top Tools & Strategies To Nail YouTube Competitor Analysis

Keyhole.co

You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. It is particularly essential for busy social media marketers who value their time. Why you need a YouTube competitors analysis tool ? You’ll see why in a moment.

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Monday Roundup: the #IABC15 (IABC World Conference) Edition

Waxing UnLyrical

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Measurement in #PR – Social Network Analysis. Why: Some top-line thoughts from Alex Sévigny on social network analysis. No One Puts Social (PR) In a Corner. Good morning from the West Coast!

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How to Find Your Audience on Social Media

Social Media Strategies Summit

Know Which Social Media Platforms They Use An obvious but important point: you need to focus your social media marketing efforts on the platforms your target audience is most likely to use. If LinkedIn is your top social traffic source, that could be because it’s the most popular social channel among your audience.

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. They offered exceptional concrete value to practitioners of social business intelligence: 1.

Research 194
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3 Social “Trends” That Just Aren’t True (And Why Believing Them is Bad)

Hootsuite

He shares that data in reports produced in collaboration with Hootsuite and We Are Social. Kemp recently shared highlights from his Q2 Digital Statshot at The Next Web’s TNW2019 conference in Amsterdam. Here are three ripped-from-the-headlines social trends that Kemp says are being reported all wrong. In fact, they’re growing.

Trends 111
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How to Maximize and Humanize Your Investment in Professional Speakers for Your Next Event

Pam Moore

Hiring the perfect keynote speaker, breakout speaker, emcee, or workshop trainer for your event or conference is not an easy task. I know what it's like to be on both sides of the professional speaking and event conference contract. Proven strategies to achieve a positive ROI on your speaker investment at your next event or conference.