Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? These are the people who take the time to read the company’s posts, and in spite of information overload and hyper-extended schedules, respond by clicking, “Liking,” or buying a company product. Why is that?

Social Media 186

Social Media Real Estate Survey Eventful 186

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Are they fickle with the brand of toothpaste they buy? Do they share opinions?

Research 265

Research Social Media Marketing Retail 265

Social Media Marketing

MAY 1, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Tumblr Mobile Automotive 167

Social Media Strategies Summit

SEPTEMBER 12, 2019

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Social Engagement.

Advertising 118

Advertising CPM CPC Buy 118

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Lush employees are major brand advocates on social media. Employees may already be posting about work on their social media feeds.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

MARCH 9, 2023

Internally, the leadership team engages in direct communication with other teams, while externally, executives’ strong social media presence can serve as a thought leadership platform. Executive members of an organization typically communicate externally through social media, media appearances and talks at conferences.

Skills 110

Skills Template Templates Travel 110

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Olivia Jepson Sprout Social Media Strategist. Competitive analysis. Step 1: Get started . Lead generation.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

JANUARY 19, 2021

What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does.

Data 93

Data Sentiment API Analysis 93

Pam Moore

OCTOBER 16, 2019

Considering hiring a digital marketing agency, social media agency or branding consultant? Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video. The truth is that social media is NOT a silo.

Social Media 60

Social Media Consultant How To Training 60

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Bill Hartzer

SEPTEMBER 30, 2014

We’ve always thought of Twitter as a social media site to connect with others and see their Tweets. SocialCentiv provides all the tools you need to find conversations on Twitter where consumers are talking about buying your product or service, respond to them with an offer, and capture new leads.

Software 144

Software Real Estate Twitter Vimeo 144

Kikolani

MAY 17, 2016

When these dorks (hey, it’s alright when they call themselves that) did an analysis of what people were most likely to share at a popular website, the top four emotions were: Awe at 25%. You're reading 6 Ways to Bring More Traffic to Your Social Media , originally posted on Kikolani , authored and copyrighted by Ethan Dunwill.

Social Media 82

Social Media Buy Course Sites 82

Social Media Strategies Summit

SEPTEMBER 30, 2021

Be it content in the form of text, video, audio, visual, social media post, or webinar, the goal should be an offer of trustworthy information. Their preference for seamless experiences and well-integrated purchasing options extends to website and social media content as well. Source: linnworks.com.

Content 168

Content Overview Examples Resources 168

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget who they are serving, such as their customer and audience as they get caught up in social media fame and being the first to make the leader board on the latest social shiny object.

Social Media 60

Social Media Tips Marketing Social Networking 60

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What about you?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. Package for Consumption Observe what types of content social media users are interacting with and where.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media B2B Strategy Consultant 149

Waxing UnLyrical

MAY 30, 2011

Ideas like Color , which wouldn’t have cleared seed-level funding a year or two back, spent $350,000 solely on buying a new domain ! Incessant “social media for business&# workshops mushrooming all across India are minting unthinkable cash from what can best be justified as rudimentary skills in social media.

Startup 172

Startup Social Enterprise Flickr Social Media 172

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Laurel Papworth

FEBRUARY 12, 2010

I did some background research, which was time consuming and indepth then presented the vidoes and research and my original analysis of what I thought was happening. A few months later, I was sitting at a conference (in the audience) and the creative director of a well known Sydney agency presented my presentation. Related posts.

Social Media 94

Social Media Crowdsourcing Social Networking Creative Commons 94

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Every social media keynote presentation deck since 2009 includes a slide on how important valuable content that engages your target audience is to success in using social media for business.

Feed 167

Feed Feedly Metrics News 167

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Social Media Strategery

AUGUST 30, 2011

It’s not difficult to find examples of sports teams using social media. League and individual team marketing functions are hard at work thinking up all kinds of new ways to use social media to increase fan loyalty, buy tickets, buy merchandise, and watch/listen to the games via myriad devices.

Compete 102

Compete Sports Collaboration Loyalty 102

Buzz Marketing for Technology

JUNE 27, 2008

conference. social media. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. advertising.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Social Media Strategery

NOVEMBER 25, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Gov 2.0: conference, I, along with many members of the Gov 2.0 conferences, seminars, workshops, Twitter, and the blogosphere. Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Net-Savvy Executive

AUGUST 24, 2012

The emergence of the social media command center concept is creating an excuse to indulge that desire for a NORAD/NASA/DOT mission control, replete with a constellation of flat screens and constantly updating charts. Point it at social media sources, and it's another candidate for the trade show display.

Data 89

Data Tweetdeck Widget Case Study 89

Social Media Strategery

FEBRUARY 15, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Twenty Theses for Government 2.0, I’ve fulfilled one of my social media resolutions for 2009 , and have recently re-read the Cluetrain Manifesto. Government 2.0

Gov 2.0 134

Gov 2.0 Social Media Web 2.0 Policies 134

Bare Feet Studios

SEPTEMBER 30, 2010

New media people measure every things that shows up on a web page, then try like mad to turn it into something meaningful, aka sentiment analysis. He was referring to a recent article from my other colleague Chris Brogan, on Social Media Metrics. This is the power that social media platforms bring to any transaction.

Social Media 60

Social Media Upcoming Conference Viddler 60

Twist Image

FEBRUARY 20, 2016

I met Bonnie Siegler years ago at the TED conference. How do you buy books?" social media. ted conference. social media. ted conference. The team responsible for the discovery got on Reddit for an 'Ask Me Anything' (AMA)." Hugh for Alistair). Where it all leads, we shall see." Mitch for Hugh).

Storify 40

Storify Reddit eBook Conference 40