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8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. Ignore the negative social media commenter.

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7 ways to use social media for market research

Sprout Social

Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. Even if they’re tough to digest, the negative comments can actually help brands identify areas for improvement to strengthen their offerings. They’re the best airline, even in crisis mode! — Dr. Erica M.

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How to Staff for PR Crises in Social Media

Ignite Social Media

A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines ). Community Managers – The person or people who actively manage your social media channels need to be included in every step of a crisis.

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When Funny Becomes Inferno a Cautionary Tale of Social Media Humor Gone Wrong

Convince & Convert

Here it is, in all its glory: We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! Even after the tenor of the comments went way south, and the backlash was in full-force, it took Evansville almost 24 hours to delete the post. Perhaps this one ?

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5 Ways to Use LinkedIn for Marketing Your Brand

Later

You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust. It’s free!

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. And the most prominent of all is UGC. JetBlue Airways This U.S.-based