Sponsored Comments: Is the Web About to Get Uglier?
FEBRUARY 3, 2015
” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had an expertise. Though the idea has evolved to look more like DIY media relations , it still is pretty viable…if you know how to comment well. We evolved as comments became the next big thing. Sponsored Comments?
How to Build a Community that Thrives
FEBRUARY 26, 2015
We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community. What is Community? But let’s back up and talk, first, about what it means to build a community.
Responding (Or Not) to Blog Comments
JUNE 19, 2012
During our stay there, we ended up having a conversation about blog comments and replying to them. He figures he’s had his say by doing that and the comments are for everyone else to have their say. Valeria, who is one of the smartest people I know, rarely gets any comments, but her blog is one of the go-tos for nearly everyone in marketing. You see, he writes to write.
Five Ways to Deal with Negative Online Comments
DECEMBER 13, 2011
Following are five steps for dealing with negative comments and criticism online. It’s important for your online communities to see you try (see the first tip), but then walk away if it’s a no-win situation. It’s not an easy thing to do – deal with negative online comments. You have unhappy employees, upset customers, even belligerent investors.
The Campfire Strategy for Online Community Building
MAY 16, 2016
Your online community is like a campfire. Laura Petrolino explains the campfire strategy for community building will help you create strong, engaged, and effective communities. The post The Campfire Strategy for Online Community Building appeared first on Spin Sucks. Comments Really like this analogy Do you help it burn, or do you dampen the flame?
Managing Negative Comments in Social Media
JANUARY 10, 2012
If you work as a social media manager or online community manager you see these all the time … negative comments. Here are 6 more tips on how to manage negative comments: Listen to what is being said. Don’t let negative comments linger. The longer a negative comment goes without a response, the more credibility the comment acquires. Respond quickly.
Are Bloggers Community Managers?
SEPTEMBER 26, 2011
Are all bloggers also community managers? Jayme Soulati , in suggesting this topic , wondered if ignorance regarding community management might explain some blog failures. Because this post began as a comments-section Q&A, we’ll continue it in the same vein: What Is Community Management? Are Bloggers Community Managers? Are Bloggers Community Managers?
Why You Need to Respond Quickly to Social Media Comments
FEBRUARY 2, 2015
Answering questions and responding to comments is an opportunity to keep them thinking about you and about the value you provide. Remember, though, that followers who never comment on your posts are also likely to be paying attention, and you never know what social media discussion thread will come up in someone’s search results. It’s All Inbound. credit ). credit ).
The Secret Sauce of Online Community Building
AUGUST 24, 2011
Everyone always wants to know what is the secret sauce to building a community. Mitch Joel , for instance, thinks blog comments are nice , but the real juice is in the content. But I also think if you aren’t giving people a reason to comment, they’re not going to. built a community. No one commented; not even my mom. Building Community. agree.
Riff App: Build Community and Have Fun
APRIL 8, 2015
Digging into your customer stories, employee stories, community stories. UGC brings communities together , it makes people part of what you are doing and pulls them into the story. How do you like or comment on a video? Riff app is much simpler in design than either and most different because it leverages the connections already formed through the Facebook community.
Five Subtle Lessons from Great Community Managers
JULY 24, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Did you know that at least half of that time is spent guiding staff who should be using the community as part of their daily work? This is time-intensive work. photo credit ).
How Can Brands Manage Facebook Comment Overload
FEBRUARY 1, 2012
Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. Often in these situations, a community manager will find herself in a fix, unable to answer and respond to all of them. Community Manager: To Be Or Not To Be! So what do you think?
Building Your Online Community
APRIL 5, 2011
One of the questions he asked me is what new bloggers can do to find and attract readers and build community. received the backlink and went over there to comment. make that point because some people have email automation set up to send you a note after you comment on their blog. I don’t like that. would send personalized emails to people who commented. Via email.
Moderating Comments and Managing Online Communities
MARCH 19, 2013
Tweet Much has been writing over the years about how to manage comments in a blog or online community. And as someone who has a community, I can tell you from personal experience that its deeply troubling to stare down the lowest common denominator. But in my view there are several approaches to community moderation. Open Door Policy: The most liberal of comment moderation policies. All comments are auto-approved without any technical or human moderation. These two elements will likely crowd out your actual community. . Tweet.
Do’s and Don’ts for Community Management [Infographic]
JULY 24, 2012
Tweet It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager. An example could be guidelines for editorial planning to strengthen the identity of your community, to create and plan content and to monitor feedback.
Why You Write Blog Comments
FEBRUARY 2, 2012
love reading your comments. Your personal brand and your wanting to share that social identity with the world is the primary motivation for you to take time out of your day and write a comment. You want to add your comment to the continuing saga of who you are online. Any social media strategist will tell you that a simple way to get your blog known to other people is by commenting on their blogs. Being active in their communities, linking to their blog articles, and submitting guest articles are great ways to brand yourself. Never-Before-Seen Blog Comments.
Why Mashable’s Comment System Fails
JUNE 20, 2011
The sites also fight for the most amount of comments, retweets, and social shares. But if you are inspired to add a comment (either to the author or an existing commentator), you must have either a Twitter or Facebook account and be willing to sign-in to Mashable through that third-party channel. Updates in your feed when your friends post comments. 4. Until now.
The Characteristics of A Community Manager
NOVEMBER 22, 2012
The Community Managers (CM). What kind of creatures are they and how can your brand benefit from having a CM on-board? I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. Getting a community involved and engaged needs a lot of planning. Stay positive.
5 Ways to Grow Your Instagram Following and Build Community
Convince & Convert
DECEMBER 7, 2015
What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. If you do, don’t be surprised if you have a handful of people commenting negatively or even reporting your content. But how did they do it?
How To Tackle Negative Comments While Managing Community In Social Media
Social Media Network Marketing
APRIL 8, 2014
Hi Folks, do you work as an Online Community Manager? Well you do not have to be a community member to receive negative feedback / response or a comment. While sometime the comments ''may'' not be ''useful'', other times certain comments are necessary to be heard and addressed to. When the comments are directly towards you at a personal level you may tend to re-act a little more strongly. Before we re-act to negative comments we need to have a basic understanding towards the human mind set. You may not know this person. Read between the lines.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.
How Instagram Makes Communities Better
JULY 3, 2012
Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? You don’t start communities, he said. Communities already exist. The picture reigns supreme here and we, the users, determine if a picture is worth a thousand words by way of clicking hearts and leaving comments. Email.
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. In addition, dynamic comment systems like Livefyre (which is what we have here on WUL) can integrate shares/comments from Twitter & Facebook. Content Marketing: a scenario. So you put it together.
Why You Should Stop Writing Blog Comments
JULY 12, 2011
Valeria Maltoni challenges you to comment less and converse more. You don’t get that from commenting alone. This is seen whenever someone adds a new comment and enables you to have a nested back-and-forth conversation with as many people who choose to hit reply. When Brandon Yanofsky replied to Extreme John , he extended John’s comment into a discussion.
How to Use #PRStack to Create a Community of Action
NOVEMBER 23, 2015
Here I lay out five significant steps #PRStack took that blog post rant into a positive community of action that is helping to change the modern workflow for the public relations industry. Define Your Community. So, you’re thinking about forming a community. What sort of community will it become? It became a community dedicated to change…a community of action.
Timehop Helps You Build Community with Nostalgia
DECEMBER 18, 2014
Timehop Builds Community around Nostalgia. Each day when you get your recap email, you are given options to share the different events from that day throughout the years on your social channels or email—further spreading the nostalgia and building community. One of the most powerful aspects of nostalgic memories is the community built around these shared experiences.
How to Create Facebook House Rules or Community Guidelines
APRIL 30, 2012
Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page.
Monday Roundup: Building Your Business Community
JUNE 3, 2013
Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. Why: An inside view on what community management actually entails. Community Consultation – Offline & Online.
“Community Manager” Confusion
JUNE 3, 2011
about what the difference is between “community manager and “social media manager? Or whether the two terms are synonymous? know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do social media for a company are thinking that they want to go into community management. Are you confused.
Five Lessons from Great Community Managers
SEPTEMBER 20, 2012
I’ve been thinking about community management a lot lately. In our role as consultants for SocialFish, Maddie and I have talked to hundreds of community managers about what they do, how they do it, and the why behind it all. Our latest community management consulting package drills down into what we’ve learned and how to apply it. Here are five quick lessons we’ve picked up along the way. 1) Managing the community takes more time than you think. For example, maybe the community supports their volunteer activity. This is time-intensive work.
How to Bring Humor to Community Management
Convince & Convert
APRIL 23, 2015
I’ve said it before, and I’ll say it again: Community managers have a challenging job. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. Each meme is different, personalized to the question or comment, and includes a link to the relevant Ikea product page.
Is Using Facebook Comments Good for Publishers?
MARCH 7, 2011
There were some interesting posts over the weekend from Steve Cheney and Robert Scoble on whether utilizing Facebook Comments kills or in fact increases user authenticity within on-site commenting. TechCrunch also shared that comments are down but quality is up since implementing the system and they’re going to stick with it for the time being. think it is. Social Media
The Other Side Of Comments And Community
APRIL 6, 2011
What can someone new to the Social Media world do to find and attract readers while building their own community? She answered today on her Spin Sucks Blog with a post titled, Building Your Online Community. Her answer was: "I always say social media, and building a community in general, is all about stroking other people's egos and scratching their backs. And, in this case, visiting your blog and commenting is what they can do for you." What's even more amazing is what comes out in the comment section of Gini's Blog post. online community.
It’s Time to Own Your Social Community
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983. swung rapidly away from owned social community and toward social sharecropping; engaging with consumers on leased digital real estate.
Building Community with MarketMeSuite
OCTOBER 19, 2011
spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. If you have been using it even longer, we’d love to hear your feedback in the comments. If we break it down in terms of building community, it would look something like this: Listen. What are you using to build and manage your community?
Community Management Continues to Mature [REPORT]
APRIL 4, 2012
The Community Roundtable’s essential 2012 State of Community Management Report is out. these three kinds of community structures often coexist around a single organization or company. - the complexity of distributed and decentralized relationships with customers collide with corporate cultures (this is exactly what Humanize is about!). Clarity over control is needed.).
Tips on Measuring Community [April #measurePR Recap]
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Now, especially if you work in the PR field, you may be familiar with #soloPR (and the excellent Twitter chats); you may not be as familiar with Hoop.la , but it’s a really excellent online community software platform. measurepr.
How to Influence People in Online Communities
JUNE 4, 2012
would argue, and many others have too, that Dale Carnegie’s How to Win Friends and Influence People is a great primer for social communities and, more importantly, for defining your Code of Conduct. Have you developed and adopted a code of conduct statement for your community? code of conduct gives your community a direction and helps define its identity. Why “How to…”?
The Mila Araujo (@Milaspage) School of Commenting
OCTOBER 17, 2012
Confession: I’m an awkward commenter, and struggle with how to best deliver response without becoming overbearing. So I always perk my ears up when I run into a comment marketer who is well liked by their peers, and glean any best practices I can. I met Montreal’s Mila Araujo at the TribeUp in NYC and then again at PodCamp East. GL: What about short comments?
The Value Of Blog Comments
JANUARY 12, 2012
Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement for more and more Blogs to not bother having the comments enabled. The story goes back to the early days of Blogging (now, over a decade old) where the discourse tightens over the idea that anyone and everyone should be able to contribute to content, and that the true value of Blogging content - in the first place - is how the Blogger engages and responds in the comment section. What's your take on the death of Blog comments?